data-driven marketing

• Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.
• It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.
• iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.
• Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.
• Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.

In this episode of A Seat at The Table, I sit down with Nick Bond, founding partner and head of product at Apex, an AI-driven solution focused on customer research and business strategies.

Nick shares valuable insights on how AI is changing the face of marketing, emphasizing the importance of leveraging customer data to drive innovation and strategy.

From understanding customer expectations to turning them into brand ambassadors, Nick provides practical advice for companies to create strong customer relationships.

Listeners will gain valuable perspectives on how to use AI to enhance customer experiences and navigate the evolving landscape of marketing and customer satisfaction.

USEFUL LINKS:

Asianet Consultants:  https://asianetconsultants.com

Connect with Nick Bond on LinkedIn: https://www.linkedin.com/in/nick-bond-9236953/

Apex's website:  https://www.apexscore.ai/

Visit A Seat at The Table's website at https://seat.fm

Herzlich willkommen zu einer weiteren Folge des Insurance Monday Podcasts! In dieser Episode dreht sich alles um die spannende Welt der digitalen Veränderungen und des Attention Hacking in der Versicherungsbranche.

Unser Gast, Robin Kiera, teilt seine Einblicke in die innovative Nutzung von Social Media und Influencern, um die Aufmerksamkeit junger Zielgruppen zu gewinnen. Wir diskutieren, wie traditionelle Marketingkanäle sich an soziale Medien anpassen und wie Vertriebsstrategien digitale Veränderungen und Kundenverhalten berücksichtigen können.

Außerdem erfahren wir, wie Influencer-Marketing in der Versicherungsbranche funktioniert und welche Chancen die Nutzung von Social Media als Vertriebskanal bietet.

Du möchtest mehr zu ProvenExpert erfahren? Hier geht es direkt zum Angebot!

Folge uns auf unserer LinkedIn Unternehmensseite für weitere spannende Updates.

Unsere Website: https://www.insurancemondaypodcast.de/

Du möchtest Gast beim Insurance Monday Podcast sein? Schreibe uns unter info@insurancemondaypodcast.de und wir melden uns umgehend bei Dir.

Vielen Dank, dass Du unseren Podcast hörst!

“Know your members better than you ever have.” - Mark Weber

Thank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Mark Weber, CEO at Strum and Strum Platform. Mark shares his career journey and how his passion for credit unions began as a child. Strum is a full-service marketing agency helping credit unions build growth strategies through naming, branding, and marketing. Strum Platform is a financial marketing analytics software that helps credit unions better understand their members through data.

During our conversation, Mark and I discuss the importance of data to engage and retain members. He explains the significance of omnichannel tracking in today's environment. Members and prospects have unique journeys as they seek service with multiple touchpoints throughout and he shares how important it is to capture this. Listen as Mark dives into the power of data and the exciting things to come.

As we wrap up the episode, Mark talks about making time for his passion for music, enjoying Honolulu, and going with his team to sing karaoke. Enjoy my conversation with Mark Weber!

Find the full show notes on cuinsight.com.

Connect with Mark:
Mark Weber, CEO at Strum
mark.weber@strumagency.com
strumagency.com     
Strumplatform.com
Mark: LinkedIn
Strum: LinkedIn | Twitter | Facebook | Instagram | YouTube
Strum Platform: LinkedIn

For information on Inter-Dev, check out our B2B digital marketing agency.
Join us on the InterDev B2B Digital Marketing Podcast. In this episode, Emeric Ernoult, founder and CEO of Agorapulse, shares his insights on the evolution of marketing attribution from traditional to digital media. Explore the challenges and complexities of tracking user interactions across various platforms, especially in the context of social media attribution.

Emeric discusses the unique capabilities of Agorapulse in helping marketers effectively track and attribute the value of their social media efforts. The conversation also touches on the differences between B2B and B2C marketing in social media, emphasizing the importance of content distribution and engagement in understanding the customer journey. 

This episode is essential for digital marketers looking to grasp the nuances of marketing attribution in social media and seeking strategies to measure and enhance the impact of their campaigns. Tune in for valuable insights on mastering the art of social media attribution in today's digital era.

Meet David Carroll, the driving force behind DOPE Marketing. As a seasoned entrepreneur with a remarkable journey, David specializes in data-driven and laser-focused direct mail strategies. His expertise has propelled him to start three successful businesses, overcoming challenges from his earlier years.

General Points of Conversation:

• The Power of Data in Sales Enablement: Delve into David's insights on leveraging data for sales enablement and how it forms the backbone of successful direct mail strategies.
• Laser-Focused Direct Mail Techniques: Explore the intricacies of crafting direct mail campaigns with precision and focus, drawing from David's wealth of experience.
• Entrepreneurial Resilience: Discuss David's journey of overcoming challenges and starting businesses after facing adversity in his younger years, highlighting the resilience required for success.
   

Contact Information: 

Connect with David Carroll through DOPE Marketing or on his social profiles for more information and insights:

LinkedIn

Twitter

Thank you for support Building Great Sales Teams!

If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.com.

🚀 Blast off into the digital cosmos with our latest B2B Digital Marketing Hub podcast episode, as we zoom through the galaxy of AI in digital marketing, where algorithms aren’t just lines of code, but your personal content DJs, spinning a mix of bespoke digital experiences just for you. Picture Netflix, not just as a streaming service but as your savvy friend who knows exactly what you want to watch next. We'll also hop onto the chatbot express, zipping through customer queries faster than a speeding bullet, making sure no customer is left unanswered!

🔍 Next, we'll don our detective hats and decode the mystery of voice search optimization. Imagine a world where your every "Hey Siri" or "Okay Google" leads you exactly where you want to go, thanks to brands mastering the art of conversational queries. Then, it’s a hop, skip, and a jump into the vibrant world of social media, where AI’s visual recognition plays I-spy with images and videos, making platforms like Pinterest your personal style guide. Plus, we'll take a sneak peek into the secret lab where AI geniuses are brewing up the most clickable ad campaigns and pricing strategies that change like chameleons, keeping businesses ahead of the game.

🌌 Our final frontier: the immersive universe of AR, VR, and MR. We'll teleport into virtual storefronts, try on digital outfits, and play with AR ads that bring products to life right in your living room. It's like stepping into a sci-fi movie, but it's real, and it's here in the world of marketing! As we warp back to reality, we leave you starry-eyed and full of wonder at the boundless possibilities AI and immersive tech hold for a more dynamic, engaging, and personalized future in digital marketing.

In this episode of Behind the Growth, Imran sits down with Corby Fine, a marketing leader, to discuss the ever-evolving world of digital. Corby discusses the shift in investments towards the inner workings of a digital business, emphasizing the critical importance of flexibility and adaptability in today's rapidly evolving digital landscape.

As a respected voice in the industry, Corby stresses how important it is to know your customer and understand their journey with your brand.

Corby provides insights about pivotal decision points in a career, underlining the balance between retaining technical expertise, while gaining soft skills and transitioning into a leadership role.

Closing on an introspective note, Corby imparts advice to his younger self, stressing the freeing acceptance of life's inherent uncertainty. This episode is a candid examination of the professional journey in the digital era, rich with insights from our digital marketing expert.

Key Takeaways:

- Businesses are investing more on improving core platforms and systems
- Clear roles and a focused mindset are crucial for efficient implementations
- Conversion in digital is influenced by the business model and consumer trust
- Developing both technical and leadership skills benefits you in the long run
- The only certainty in life is uncertainty; so embrace it

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Attention, seasoned digital marketers! 

The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data. 

To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a brand bias that accelerates success.

Join Leanne and Paris on Markigy as they discuss how to:

• Learn how brand bias influences conversions and elevates paid click performance.
• Realize the advantages of integrating marketing and sales as a single driving force for growth.
• Implement a consultative, customer-centric approach to improve your sales interactions.
• Utilize CRM systems, such as HubSpot, for an efficient way of monitoring funnel metrics.
• Acquire top-notch digital marketing skills for increasing brand awareness and differentiation.

For sustainable business growth, companies must adopt a customer-centric approach that puts the customer at the center of the buying journey. This involves integrating marketing and sales into a single growth function that leverages data insights to drive customer acquisition and retention.

Embrace data science, leverage first-party data, and stay ahead of the curve with the guidance of Paris Childress. It's time to propel your marketing strategies to new heights and achieve remarkable results.

The actionable takeaways mentioned in this episode include:

• Connect your CRM data to your marketing platforms to tear down the silo between marketing and sales.
• Use data science and machine learning to predict lifetime value and feed it back to Google Ads to maximize value and increase efficiency.
• Send first-party data to Google Ads to make marketing accountable for driving sales pipeline and improve bidding algorithms.
• Ensure your CMO understands the capabilities of data science and API’s to take advantage of opportunities.
• Maintain a 3:1 ratio between LTV and CAC to grow profitably and sustainably.
• Use annual contract value as a substitute for LTV for early-stage startups or those without reliable LTV data.
• Use first-party data to fill the gaps left by the absence of third-party cookies, which are due to be phased out by Google in Chrome next year.

To learn more about the science of Marketing strategy and the art of business, subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e

As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.

Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.

In this episode, we discuss:

• When does a marketer need more advanced measurement and attribution tools?
• How to effectively measure online ad performance of multi-channel ads
• How to communicate your ideas to c-suite executives and get buy-in
• Scott’s major predictions for the future of data privacy and attribution
• How Mint Measure’s paid media attribution model is different from the rest

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Scott Konopasek, CEO and Founder of Mint Measure

https://www.linkedin.com/in/scott-konopasek

Links to content here: 

Visit Mint Measure’s website: https://www.mintmeasure.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e

In this episode, Eric, Jenna & Dubose delve into the latest marketing news and trends, offering valuable insights and analysis for marketers looking to stay ahead of the curve. The panel discusses the potential TikTok ban in the US and the impact it could have on the industry, with marketers preparing contingency plans and exploring alternative platforms. They also examine the implications of Silicon Valley Bank's collapse on marketing, including the potential impact on early-stage martech and ad-tech startups.

In addition, the panel discusses the launch of a new app that allows users to exchange personal data for money, highlighting the business model of ‘zero-party’ data collection and the challenges and opportunities it presents for marketers. Explore the ever-changing world of marketing with the Rival team as they discuss the latest news and trends, offering insights and analysis that highlight both opportunities and fears for marketers.

(00:00) Intro

(01:00) Story 1 - Tiktok Ban in USA cause uncertainty for Marketers

(05:33) BBC to continue using Tiktok for marketing

(07:37) Story 2 - Silicon Valley Bank’s Collapse - How does it affect Marketing?

(09:09) How do we manage our spend?

(12:09) Will Martech startups suffer?

(15:00) Story 3 - New app allows users to exchange data for money

(18:05) Being in control of your data

(20:40) Rants & Raves

Stories mentioned:

1- U.S. marketers prepare contingency plans amid potential TikTok ban

2- How Silicon Valley Bank’s collapse could compound a marketing slowdown

3- New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's  joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Dorothy walks through the five trends you need to pay attention to as an online business owner in 2023!

Gone are the days of relying solely on email for your marketing efforts.

Last week, Dorothy explained that it’s vital to grow your list, because it’s the only thing you own in the digital age. But now, there are trends taking place in the market that you need to be aware of, or you risk being left behind!

Don’t worry! Immersing yourself in these particular trends won’t overcomplicate your already-busy life. In fact, these trends are being integrated into the systems we are already using. That means they can be leveraged to help us build better relationships with our clients, and market to them more effectively than ever before.

So, as a marketer, how do you effectively leverage voice search, augmented reality, artificial intelligence (AI), short-form video, and mobile optimization to get ahead in 2023?

Tune in and find out!

Key Topics:

• How we can leverage trends responsibly as marketers (2:02)
• An introduction to the five trends (6:15)
• Voice search (6:58)
• Augmented reality and virtual reality (9:28)
• Artificial intelligence (13:16)
• Short-form video (17:30)
• Mobile optimization (20:50)
• A recap of the five trends (25:11)

Resources:

• Flow Immersive
• Tiktok content creator
• Jasper (affiliate link)
• Canva
• OpenAI (ChatGPT)
• Kartra (affiliate link) This is the software I personally use that allows you to use SMS messaging in your marketing: Grab a 14-day free trial!
• Descript

Connect with Dorothy:

• Schedule a call with Dorothy to chat about your Sales Strategy here:
• -> https://bit.ly/3bMgbtx
• Send your episode topic suggestions or questions to hey@dorothyvilleneuve.com
• Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
• More info and free resources at wildlyconfidentsales.com

 Why should you measure yourself when running luxury marketing campaigns? Where did those luxury hotel direct bookings or superyacht charter leads come from? Did they lead to additional sales or word of mouth referrals? How big should your next campaign budget be? Let's answer some of these questions in this week's episode. 

Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo.

External links referenced:

• Armadillo's website. CLICK HERE
• Bristol Creative Industries website. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

Being data-driven means a lot of different things for different people. In this episode we go deep and break down exactly what a data-driven mindset is and how you can apply it to your business, no matter what stage it is in.