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Rijd mee met Wilbert Leering over de snelweg van conceptontwikkeling. De gelauwerde reclamemaker vertelt over drie tamelijk geniale auto-commercials die nooit zijn gemaakt. Spoiler alert: Minstens één ervan sneuvelde voor de finish vanwege een Duitser zonder zelfspot. Steig ins! 

De Plank wordt gehost door Niek Eijsbouts (Higuita) || Muziek en sounddesign: Studio Hielke Praagman || Illustraties: Emmeke.nl

Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective.

Episode Highlights:

05:30 - Shannon discusses her introduction to music in the advertising industry

12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign

17:00 - Bryan shares how he navigates music terminology in the production phase

19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process

24:20 - Shannon & Bryan share their key advice for fellow creatives

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.

There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

De Plank is terug. En hoe. Reclamemaker Lode Schaeffer vertelt over hij Marlon Brando zover kreeg om een Brabants biertje aan te prijzen. Hij verklapt hoe hij de meest gestolen auto van het jaar in de markt wilde zetten en waarom de Porsche 911 het prima doet op vaderdag. 

De Plank wordt gehost door Niek Eijsbouts (Higuita) || Muziek en sounddesign: Studio Hielke Praagman || Illustraties: Emmeke.nl

The Soothsayer of Stout, the Lukr of Litigation -- Alex Kidd of Don't Drink Beer and Malt Couture -- is back in the grain sack. We discuss a largely improv-free pandemic, new fatherhood, list making, and plate stacking. Erudite as ever, Alex also offers his take on how to stay excited about beer, avoiding Flex Culture at all costs, and pairs up some pop-improv shows and movies with some beers of the year. Less is more in the description, get the real thing NOW.
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Music: "Mountain Climb" by Jake Hill

Even amidst the utopian fields of golden barley the #GrainGang calls home, life still happens and the recording schedge sadly didn’t work out this week. SO, we combed through the annals and dusted off one of our all-favorites - a conversation with comedian, wordsmith, barrister, TikTok megastar,  and small dog enthusiast, Alex Kidd of DontDrinkBeers and Malt Couture! Recorded almost exactly a year ago, when the country was merely in the courting stage of both Zoom and COVID, the laughs are still just as loud today. Do yourself the favor of (re)listening to the smartest man in beer seriously lower himself to the Grain Gang level. Best case, you’ve got a good laugh; worst case, you’ll end up as “that guy” in a local improv class. ...... ........... ........... ............. Music: “Mountain Climb” by Jake Hill

OUTSIDERS PERSPECTIVE. In deze aflevering we talk to Joris Kang’eri (DDB Unlimited) and Alex Bennett Grant (We are Pi) who have been working within the borders of our country physically, but in the more International orientated ad-world. We speak about origin, heritage, pledges and commitment. And how it is to live and work in a country rich on spices, but which never puts them to good use. Room to talk about how the rest of the world sees us and how we can put that to work. For more talks on the topic of Black Lives Matter look here: http://www.buzzsprout.com/655480 (Dutch spoken.)

In a socially distanced world, devoid of live interviews, we finally dipped our toes into the remote recording waters. Those waters were mighty fine, as this week's guest is none other than the Pastry Stout Playboy himself, Alex Kidd.
Unless you've been in quarantine for the last decade, you know that Alex is the man behind Don't Drink Beer, a blog that remains unparalleled in its wonderfully unique combination of humor, insight, and perspective. We get into DDB's origin story and wild trajectory, which ultimately gave birth to Alex's podcast, Malt Couture. 
Like the DDB blog, Malt Couture very much occupies its own category in the beer world, consisting of equal parts beer commentary and improvisational comedy. Alex shares a handful of stories from the improv world, touches on his day job as a lawyer, and had us laughing in a way that nearly required medical attention. It's true -- Unicorns DO exist.