Top 6 eCommerce Marketing Tips Executed By Athletic Greens
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best e-commerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.
Timestamps:
00:45 Quick background on Athletic Greens
2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI
3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.
5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?
8:10 Create A Touchpoint With The Customer To Help Build The Brand
9:20 Building a community on Discord
13:16 Implement a referral strategy with incentives.
16:55 Use UGC in Paid Campaigns
17:55 Create Partnerships To Sell Your Products
21:00 Strategies on building partnerships with other brands
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social