deirdregilmore

Closing keynote at the SMPS Southeast Regional Conference, Sandy Geroux talks about embracing risk, exploring personal risk tolerance, preparing for risk factors, and principles to follow to achieve your goals and gain buy-in.

Reference files are located here.

For more content from Sandy, visit her website www.thewowplace.com or check out Sandy's book "Turn Your Workplace Into a WOWplace!" available on Amazon.

Straight from the SMPS Southeast Regional Conference, keynote Tim Asimos with Circle S Studio talks about bucking the status quo - when, why, and how. Frank and Deirdre bookend the conversation with their own insights on disruption as a tool in the marketing, BD, and leadership toolbox. Get ready for an evolution, not a revolution.

The SMPS Southeast Regional Conference of 2022 hit all the right spots, including inspirational and creative keynote speakers. Join our four-part deep dive with the keynotes and the conference leadership on our special, SMPS SERC 2022 podcast series.

First up is Steve Tatham, a 30-year Imagineer and theme park designer for Universal Creative. We talk about inspiring creativity, playing off each other, giving space for creativity, and translating emotions into desired outcomes.

To learn more, please visit: https://www.stevetatham.com/

It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in BD and Marketing. Listen to Deirdre's guidance on a marketing career path in Part 2.

Deirdre's top 5 tips to grow your career:

• Learn who your real client is and treat them exceptionally well.
• Bring new ideas in, all the time. Be a constant learner.
• Demonstrate how you can impact revenue/profitability.
• Learn the business of the business. You will gain a ton of respect.
• Build relationships inside and outside of your firm. Especially with the CFO.

It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or construction firm in marketing or business development. Some people thrive, and some struggle to build a career here. Frank and Deirdre get candid about forging a career in business development and marketing. Listen to Frank's guidance on a business development career path in Part 1.

Frank's top 5 tips to grow your career:

• Find a Mentor - someone you can learn from and with
• Find your Advocate - the person in the firm leadership that gets you
• Find your Role Model - someone you want to emulate or aspire to be like
• Get Yourself Out There - everyone has butterflies, go for it
• Talk to Yourself - you are your own biggest champion, psyche yourself up, you got this

The feeling of powerlessness can be overwhelming for professional services marketers. In this podcast, Frank interviews Paula Johnston, CPSM – the remarkable marketer known as empowered.paula on Instagram. Paula’s incredibly successful personal journey towards empowerment follows the Tanzanian proverb “little by little, a little becomes a lot.” She talks about physical and mental fitness, about living a healthy life, and about applying fitness to her job as a Senior Associate and Marketing Manager at David Evans and Associates, Inc. Frank and Paula have been friends for about 15 years, their conversation goes back and forth on the little things you do to reach seemingly impossible goals.

Resources:
James Clear
https://jamesclear.com/
https://www.instagram.com/jamesclear/

Jason Stein
https://jasonstein.com/about-me/

Amy Morin: Mental Strength
https://amymorinlcsw.com/

Susan David: Emotional Agility
https://www.susandavid.com/

Katy Milkman
https://www.katymilkman.com/
https://www.katymilkman.com/podcast

Elite Minds
https://www.goodreads.com/en/book/show/18756719-elite-minds

Body Mind Mastery
https://www.peacefulwarrior.com/body-mind-mastery/

We've all heard or experienced some crazy things in the name of business development. Frank and Deirdre talk (and laugh) with Kenda Salisbury, FSMPS, CPSM, Regional Director of Business Development at Degenkolb Engineering about what they've seen. This is a fun episode with some serious lessons-learned advice.

We're in the middle of a huge talent war, struggling to find and retain the skilled professionals we need in all positions of our firms. Ali Bedwell, VP of Brand Strategy at Skyline Enterprises shares her success in building a cohesive team, developing diverse growth opportunities, and charting a clear path for herself and the department within the company.

Resource Link:
https://generalassemb.ly

It's February - let's talk about falling in love - with a great job. In this episode, Frank and Deirdre talk about how interviewing for the right job is a lot like dating and finding the best fit. It's packed full of inspirational ideas to really figure out if a job is a fit for you. In this crazy time of job changing, this podcast guides listeners on both sides of the romance to find harmony.

Late in 2021, the US Congress passed, and President Biden signed the largest infrastructure spending bill in decades. It represents the biggest volume of federal investment since professional services marketing became a thing. The impacts of the infrastructure bill will be profound. In Episode 212, Frank talks to two people who have been tracking it and gearing up. Anthony Jeffers with Hensel Phelps and Stephanie Nelson with Capital Pipeline are working on this from every angle and bringing good advice for professional services marketers and their seller-doers as we all prepare for the impact. 

Resources related to the Federal Infrastructure Package are noted below:

1. The Bill itself: https://www.congress.gov/bill/117th-congress/house-bill/3684/text 
2. Aviation projects funded through the infrastructure bill Bipartisan Infrastructure Law - Airport Infrastructure | Federal Aviation Administration (faa.gov)
3. Importance of Infrastructure on US Economy: https://www.cfr.org/backgrounder/state-us-infrastructure
4. Breakdown on Counties:  https://www.naco.org/resources/legislative-analysis-counties-infrastructure-investment-jobs-act
5. Breakdown for Cities: https://www.nlc.org/article/2021/12/21/how-to-plan-federal-infrastructure-spending/
6. Breakdown Specific to Water Projects: http://uswateralliance.org/news/president-biden-introduces-plan-111-billion-water-infrastructure-investment
7. National League of Cities & Towns with State Office Links: https://www.nlc.org

Stressful situations abound in professional services marketing. Frank Lippert talks to professional coach and instructor Laurie Cozart from Brain Squared Solutions about how to manage situations specific to our everyday lives. This is a high-impact, high-value show with good tools and insights.

Deirdre Gilmore visits with Tiffany Gorrell of GLHN Architects and Engineers about her journey in fulfilling a big, hairy, audacious goal (BHAG).

Keeping with David and Josh's concept of ending the year on Goal Setting, Frank Lippert and Deirdre Gilmore share their thoughts about business and personal goal setting. They share advice on when and how to go about it and provide takeaways for staying on track (or not) with the goals you set.

In Part 2 of our introduction to the hosts, Deirdre Gilmore, FSMPS, CPSM shares the lessons, decisions, twists, and unplanned adventures that transformed her career and life.

Did you know we've been hosting PSM.show for 4 years? To celebrate, we've got a big announcement! On today's episode, we'll reminisce a bit about the past, but mostly we'll make some bold predictions for the future of PSM.show.