Explore "#design" with insightful episodes like "12. Et si tu prenais une pause?", "11. Construire une vision pour son entreprise", "La subtilité entre branding et marketing", "9. L'importance du logo avec Chloé de Wildeast studio" and "New Evidence the Earth Was Designed" from podcasts like ""Branding ideas", "Branding ideas", "Branding ideas", "Branding ideas" and "Heart of the Matter Radio/Podcast"" and more!
Prendre une pause est essentiel pour rester productive et avoir un business qui croit et qui dure !
Je te dis ici pourquoi tu dois absolument prendre des pauses et comment maximiser leur impact pour ton business.
Assis-toi confortablement et c'est parti 💡
Retrouve-moi sur Instagram pour plus de tips en communication et en branding : https://www.instagram.com/hindideas/
Découvre mes prestations et accompagnement ici
Avoir une vision est fondamentale pour développer ton entreprise. Elle te permet de rester motivée et maintenir tes efforts quand tout va mal, de prendre les bonnes décisions et ne pas te laisser disperser par les hacks et nouvelles tendances.
La vision de ton entreprise, c'est la ligne directrice à suivre qui te garantira une clarté et une cohérence dans ton message et tes actions.
On parlera dans cet épisode de :
Si tu apprécies ce podcast, s'il t'apporte des réponses ou des solutions, pourquoi ne pas laisser un 5 étoiles ou un avis sur Apple Podcast ? C'est la meilleur façon d'apporte de la visibilité à ce Podcast et de soutenir mon travail.
Si tu as la moindre question sur cet épisode, tu peux me contacter sur Instagram : @hindideas
Et si tu veux travailler avec moi pour créer ton identité visuelle, on peut en discuter par ici : www.hindideas.com
Merci pour ton écoute et à bientôt !
On confond souvent le branding avec le marketing et pourtant il y'a une différence fondamentale entre les deux même s'ils sont complémentaires et inéfficaces l'un sans l'autre.
Le branding, c'est l'impression/expérience qu'on va avoir face à ta marque, ce qu'on va dire de ta marque. Tu peux l'influencer ! Le marketing, c'est ce que tu dis de ta marque et ce que tu fais pour la promouvoir et vendre.
Dans cet épisode, nous allons voir plus en détail :
N'hésite pas à me laisser un 5🌟 et/ou un commentaire si tu aimes cet épisode. Cela soutiendra le Podcast pour être plus visible et toucher plus de personnes.
Je te souhaite une bonne écoute.
Les liens cités dans l'épisode :
👉 Épisode 8: Le pouvoir des archétypes pour renforcer son identité de marque.
👉 Me poser une question: www.hindideas.com
👉 Me rejoindre sur Instagram: @hindideas
Dans cet épisode j'ai reçu ma première invitée, Chloé Azulay qui nous a parlé de l'importance du logo pour une entreprise et nous a partagé :
Elle nous a également partagé son process ctréatif : Recherches, inspirations...
Bonne écoute !
Où retrouver Chloé ?
Où retrouver mon travail ?
Attends ! Télécharge mon Guide de l'émergente pour créer ton identité visuelle sans faux pas
Would you like to believe a lie? I wouldn't. That's why I'm always checking to ensure my I dropped my anchor in the right place, and God is my anchor.
When Darwin Publishsed Oriigin of the Species, he proposed life evolved gradually over time, eliminating the need for a Creator. However, today new discoveries show evidence of design.
My guest this week was Casey Luskin, who works for Discovery Institute in Seattle. He updated us on the latest research.
Matali Crasset a toujours voulu faire du design, elle a travaillé dans le studio de Philippe Stark pendant des années avant de monter le sien avec son mari et d'affirmer son style, teinté de convivialité, d'écologie, d'inclusion et de féminisme. Du nouveau kiosque à journaux parisien jusqu'à Ikea, elle essaie de transformer la vie de ses contemporains par les objets du quotidien. Découvrez son incroyable parcours.
In this episode of Surfacing, co-hosts Lisa Welchman and Andy Vitale speak to information architect and educator Jorge Arango. This episode saw a discussion of digital ethics and the roles that designers, business leaders, policymakers, and ethicists play in keeping digital spaces safe. Jorge considers the responsibilities associated with architecting online experiences and offers insight into the dynamics that come with the long arc of technological innovation.
About Jorge Arango
Jorge Arango is an information architect and strategic designer based in the San Francisco Bay Area in California. In his consulting practice, Jorge partners with product, design, and innovation leaders to create digital places that make people smarter. He has designed information environments for all types of organizations, ranging from developing world non-profits to Fortune 500 corporations.
Jorge is a frequent speaker at global UX conferences. He is the author of Living in Information: Responsible Design for Digital Places (Two Waves Books, 2018) and co-author of Information Architecture for the Web and Beyond (O’Reilly Media, 2015). He has also served the global UX community as president and director of the Information Architecture Institute, and as thematic director of the first World IA Day. Besides his consulting practice, Jorge is also an adjunct professor in the Interaction Design program at the California College of the Arts (CCA).
Jorge’s Personal Links
Books
Living in Information: Responsible Design for Digital Places by Jorge Arango
Information Architecture for the Web and Beyond by Lou Rosenfeld, Peter Morville & Jorge Arango
Topics Discussed
Drop-in Audio App Clubhouse is Dying. It Was Fun While It Lasted
Culture Eats Strategy for Breakfast
Simone Biles doing amazing things
Platform for the Ethics and Politics of Technology (University of Amsterdam)
In this episode, co-hosts Lisa Welchman and Andy Vitale speak to user experience design expert Laura Klein. Laura is the author of Build Better Products and UX for Lean Startups.
Laura spoke about how a lack of reflection and consideration during the product development life cycle contributes to some of our online low-quality experiences. She also reveals how her engineering background and love of logic impact how she approaches user experience design.
About Laura Klein
Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes. She’s written two books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13), and she’s a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, and Mind the Product. She is currently Principal at Users Know, a UX design consultancy, and works as a coach and adviser to product teams and startups.
Resources
UX for Lean Startups by Laura Klein
People and Topics Laura Talks About
How to Build a Task Flow Part 2: Combining Modules
Follow Laura Klein on Social Media
Le design culinaire, KESAKO ? Voilà tout l'enjeu de l'échange que j'ai eu avec Sonia Verguet, designer culinaire basée à Strasbourg.
Dans cet épisode, Sonia revient pour nous sur les dessous de son métier de designer et son dernier livre "100 COOLGLOFS" où elle questionne l'usage du moule à Kouglof aujourd'hui. On parle de la tradition boulangère et pâtissière, souvent héritage d'un passé dont on a du mal à se défaire. C'est le cas du Kouglof, spécialité briochée de l'Alsace, très peu revisitée, qu'il s'agisse de la recette ou du contenant qui l'accueille.
On découvre ensemble que le design trouve toute sa place dans notre cuisine et qu'il peut être un outil exceptionnel pour aider les artisans à explorer leur propre identité et à l'exprimer dans leurs produits.
Learn why Paola Antonelli, senior curator in the Department of Architecture and Design, and Director of R&D at the MoMA, thinks that the humble sticky note might just be the highest form of design.
Tune in for Episode 2, an interview with the London-based Slovenian designer Lara Bohinc. We discuss her creative career from her sculptural jewellery designs of the 1990s to how she segued into product and furniture design – with her pieces often referred to as 'jewellery for the home'. Bohinc discusses what she loves about working in materials such as Murano glass, metal, marble and Urushi lacquer and how she often starts the design process with paper constructions. We also talk about her native country of Slovenia and what it was like to experience the Ten-Day War of independence while at school, and also how inspiring she finds the WWII spomenik monuments dotted around former Yugoslavia. It’s the second in my series of interviews with women in design and architecture. Thanks to josampson.com (for my logo) and worgieproductions.com.
Tune in for Episode 1, an interview with leading Slovenian designer Nika Zupanc. We discuss her career in design, from her breakthrough Lolita lamp for Moooi to her collections for Sé and limited-edition pieces for Rossana Orlandi Gallery in Milan. We talk about sustainable design, the importance of self-discipline, narrative in design, making it in a man’s world, and how products can be rebellious. It's the first in my series of interviews with women in design and architecture. Thanks to josampson.com for my logo and to worgieproductions.com.
I got to experience Cheryll Gillespie's style and grace first-hand, when Kara Rogers and I visited her home office and studio. What an extraordinary and talented individual she is! Cheryll runs Rock House Style – Canada's leading luxury interior, fashion and life design firm – with her daughter Sam Shakura. We talked about scouting undervalued properties and the work of transforming them into something spectacular; what it was like settling into Kelowna after moving from Edmonton; starting a business in a brand new city and going on to success after success; running a super-popular radio show and podcast.
If you enjoyed this episode, an iTunes review would be SO appreciated! It's super easy to do right within the Podcast app.
SHOW NOTES: IMPORTANT LINKS
Learn more about Rock House Style on their Facebook Page.
Cheryll nominates Sam Shakura (Rock House Style), Lisanne Ballantyne, Lauren Berntzen and Dustyn Baulkham to come on the I Love Kelowna Podcast. Cheryll would also love to give a shoutout to our newest Kelowna City Council member Loyal Wooldridge. Thank you so much to Stephen Maser for nominating Cheryll!
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I Love Kelowna Podcast on Facebook
NOMINATE YOURSELF, ANOTHER PERSON OR A BUSINESS TO APPEAR ON THE I LOVE KELOWNA PODCAST
At the heart of Space-as-a-Service is the concept of community; an intangible benefit that extends beyond functional service provision and which will ultimately lead to customer happiness and therefore potentially higher retention rates and ultimately returns for investors.
Ed Thomas views the central ethos of co-living as bringing community back into the heart of the home. When he joined Reza Merchant's The Collective in 2016, he was tasked with exactly that; creating a sense of community within the pioneering 546 bed, co-living development in Old Oak, West London.
Ed believes that strong communities equate to happy members at The Collective, a belief founded in the fundamental principles of Maslow's hierarchy of needs. After shelter and security, humans next need relationships to thrive. For the individual, the benefits of community range from improved wellness, greater avenues of entertainment, networking opportunities, shared learning experiences and, perhaps most importantly (in a city where 60% of 18-35 year olds report feeling lonely), less loneliness. Ed believes that technological changes have altered our relationship-building patterns in a way which places a greater-than-ever importance on "real" communities in big cities.
For the property owner / developer / manager, meeting this most basic of human needs can lead to higher occupancy rates and rents and higher retention rates, as well as an array of cross-benefits across mixed-use sites.
In our interview, Ed explains how he's used a mixture of intricate building design and planning, combined with technology and, most importantly, human direction to help build community at The Collective, Old Oak. He explains the importance of enabling communities to self-develop rather than trying to force anything on members within the development. This needs to be done within a framework of rules, however, to ensure that all members are pulling their weight equally - the skill lies in being able to navigate the path between facilitating and pushing ideas on community members. Apple's concept of Fearless Feedback is an integral part of Ed's ability to adapt seamlessly to his members evolving needs and demands - communities are fluid concepts and there's no one-size solution.
We discuss the role technology can play in helping both owners and customers build communities, as well as the issues that technology is bringing to individuals as they seek to build relationships in new cities or environments.
Finally, Ed gives his thoughts on the emergence of co-living as a sector, the direction of travel for The Collective and emergence of competition to the brand.
Ed's favourite building is The Collective, Old Oak - unsurprising when you hear the thought he's put into it! His favourite innovation is The Collective's Library of Things; the embodiment of the shared-economy / community ethos through a tech-enabled solution.
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