destination marketing

Like many key figures in travel and hospitality, Rob Torres, Senior Vice President of Media Solutions at Expedia Group has seen the industry shift and evolve over time, with technology driving most of the change in the last couple of decades.

In this episode of Expedia Talks, we ask Rob about the lessons he has collected and curated over the years to help him prepare for the future of travel. With so much new technology at one's disposal, how does an experienced travel pro like Rob pick and choose what works best for the task at hand? We also chat about new trends in Rob's specialty, Destination Marketing, and how data is helping companies like Expedia create more personalized experiences for each customer, which in turn adds value to Expedia's partners and suppliers.

Stay tuned for more episodes in this series. New episodes of Powering Travel coming in 2024.

In this episode you'll learn:

• Why it's important to find and then share the stories about the area as well as the products and the people
• What goes into an area's "signature dish"
• How to motivate yourself to get started on a food tourism project of your own
• The destination marketing opportunity today for secondary and tertiary destinations
• Think about and develop unexpected food & beverage experiences
• The three things that make food travel memorable

Discussed in this episode:
Trailing the Taste of Gorontalo (book)
Omar Niode Foundation
Will Write for Food (book)