devtools

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• An introduction to Wasp
• The Wasp journey so far
• The ups and the downs
• Having conviction
• Reviewing progress
• Communication with users
• Reaching Junior Developers
• What advice would you give?

Where to hear from Matija

• Twitter: @MatijaSosic
• Blog: https://wasp-lang.dev/blog
• https://wasp-lang.dev/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• An introduction to BoxyHQ
• Getting BoxyHQ out there in the world
• The BoxyHQ Open Source model
• What developers want
• Progression and growth
• Content update
• Content distribution
• Keeping an eye out on Twitter terms

Where to hear from Deepak

• Twitter: @boxyhq
• GitHub: https://github.com/boxyhq
• https://boxyhq.com/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Ed Freyfogle is the Co-founder of OpenCage. The OpenCage Geocoding API provides worldwide, reverse (latitude/longitude to text) and forward (text to latitude/longitude) geocoding based on open data via a REST API.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• Introduction to OpenCage
• Transparency is key
• Competition and learning
• Developer mind tricks
• Bootstrapping OpenCage
• Playing the long game
• Measuring conversion
• Enthusiasts

Where to hear from Ed

• Twitter: @freyfogle
• https://opencagedata.com/
• http://freyfogle.com/
• Geomob podcast: https://thegeomob.com/podcast

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Kyle Gawley is the Founder of Gravity. Gravity help founders build SaaS products at warp speed.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• Introduction to Gravity
• The journey so far
• Why trust is important
• Creating and building trust
• Marketing approach for Gravity
• Specific problem to solve
• Tips for SEO
• Selling to developers badly (things to stay away from!)
• The future of Gravity

Where to hear from Kyle

• Twitter: @kylegawley
• https://usegravity.app/
• Learn how to build a SaaS product from scratch course: https://usegravity.app/how-to-build-a-saas
• https://aigraphics.io/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Ramiro Nuñez Dosio is a Growth Marketer at Supabase. Supabase is a platform designed to help devs streamline the creation of modern apps.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• The Supabase marketing approach
• Launch weeks at Supabase
• Keeping focus
• Marketing processes
• How to measure success
• How to distribute content

Where to hear from Ramiro

• Twitter: @ramiro__nd
• Linkedin: https://www.linkedin.com/in/ramiro-nd/
• https://supabase.com/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Thomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• What do you do at Storyblok?
• Growing up fast
• Product market fit
• Advice for startups
• Collaborating with partners
• What opportunities do you see out there, working with analyst companies?

Where to hear from Thomas & Julius

• Thomas: @tompeham
• Julius: https://www.linkedin.com/in/julius-hemingway-b720b1136/
• https://www.storyblok.com/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Colin Sidoti is the CEO of Clerk.dev. Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• Hasn't auth been solved already?
• Growth and new customers
• Pitching Clerk
• Communities
• User journey

Where to hear from Colin

• https://twitter.com/tweetsbycolin
• https://twitter.com/ClerkDev
• https://clerk.dev/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Sean Falconer is the Head of Developer Relations & Product Marketing at Skyflow. Skyflow is a privacy API for sensitive data that is built on a customer data vault.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• Building a DevRel function from the ground up
• An MVP DevRel team
• A real content strategy
• Hiring the right person
• Measuring performance in the early stages
• How do DevRel and marketing interplay?

Where to hear from Sean

• @seanfalconer
• https://www.skyflow.com/
• https://www.skyflow.com/podcast

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

P.s. thanks so much to Harpreet Sahota for listening and suggesting we invite Sean! 

Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• Marketing at Zigi
• The market and users
• Learning the right language
• Understanding the developer
• The importance of marketing plans

Where to hear from Zivit

• Zivit's Linkedin 
• Zigi's Linkedin
• https://www.zigi.ai/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

James Hawkins is the CEO & Co-founder of PostHog. PostHog is an open-source product analytics suite, built for engineers.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• PostHog - implement without ever getting up from your desk
• How PostHog have cracked being bold and transparent
• Small cross-functional teams at PostHog
• Two people in Sales > $100Million of revenue
• Working with enterprise clients

Where to hear from James

• @james406
• https://posthog.com/
• The handbook - https://posthog.com/handbook

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Brandon Gubitosa is a Senior Content Marketer at Plural. Plural is a software development company that is on a mission to help DevOps teams access and deploy open-source solutions that are recognised as top-tier.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• An introduction to Plural and it’s growth
• Distributing content
• Why startups under distribute content
• Using metrics to help define if something should be pursued
• How to decide on a compelling piece of content
• Leveraging open source communities to drive growth
• Content agency Vs In-house

Where to hear from Brandon

• https://www.plural.sh/
• https://www.linkedin.com/in/bgubitosa/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

André Eriksson is the founder of Encore. Encore is a backend development engine built on the belief that escaping complexity unleashes a higher state of creativity.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• An introduction to Encore's Go framework
• What drove André to create Encore and where he found his conviction from frustration
• Problems faced by experienced backend developers
• Obtaining your first customers who immediately get it
• Focusing on content to bring developers to you
• Sales at Encore - tailoring everything to what is important to customers 
• Building technical trust - can you trust it will do what I want?
• Building business trust with open source

Where to hear from André

• Twitter: @_eandre
• https://encore.dev/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Ana Hevesi is a Developer Experience Researcher and Ecosystem Consultant. She has experience marshalling technical products and communities at companies including Stack Overflow, Nodejitsu and MongoDB.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

• An introduction to developer user research
• Research at DevTools startups
• How to use findings and insights
• How user research can help extend runway at a startup

Where to hear from Ana

• Twitter: @anthrocypher
• https://www.anahevesi.com/

Tools Anna loves

• Dovetail

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Nimrod Kramer is the CEO at Daily.dev. Daily.dev is a community of developers getting together and exploring Dev news.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:39): Why has Daily.dev been such a sensation from your perspective?

(02:13): Could you share your thoughts on good developer marketing and what it is?

(04:52): Could you talk about how you work with Francesco and how that's been working?

(07:28) Could you talk a little bit about examples?

(09:19) What is a developer?

(13:12) Have you got any examples of companies that have created really successful marketing campaigns with Daily.dev?

Where to hear from Nimrod

• Twitter: @NimrodKramer
• https://daily.dev/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Megan Reynolds is an investor at Crane Venture Partners. Crane are an early stage VC who have invested in developer tools such as Gitpod, Encore and Novu. 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

• What is happening in the market right now?
• Critical path for developers
• What can devtools do to make themselves more critical?
• Understanding your landscape
• What are the good founders doing? Gitpod example
• Why Megan invested in Novu
• What Megan is looking for in devtools

Where to hear from Megan

• Twitter: @meganreyno
• https://crane.vc/

Dev Tools mentioned

• Gitpod - open source remote developer collaboration
• Gitpod // Factorial case study
• Novu - open source notification infrastructure
• Encore - backend development engine
• Firebase - backend as a service
• Supabase (open source alternative to firebase)
• Posthog (open source alternative to mixpanel)

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Richard Moot is the Head of Developer Advocacy at Square. Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:32): Could you tell us about the work that you're doing on YouTube with Square?

(01:00): If a startup is thinking of getting started with YouTube, how would you suggest they get started?

(03:39): Could you talk us through the types of tasks that you or other members of the team do?

(07:28) Could you talk a little bit about examples?

(09:16) How do you approach them quality vs quantity when it comes to good examples?

(11:52) Where and how does fun come into it all?

Where to hear from Richard

• Twitter: @wootmoot
• https://squareup.com
• https://developer.squareup.com/us/en
• https://www.youtube.com/c/SquareDev

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

(00:40): Would you be able to tell us a little bit more about higher-order thinking?

(05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or communication that didn't work so well?

(11:06): Could you share your thoughts on developers wanting to understand how things work?

(13:38) When it comes to higher-order thinking and understanding your audience, investing long-term sometimes feels like it may have a slower payoff. How do we justify this kind of investment? Especially if we're a startup that needs users or signups really quickly.

Tweet we are discussing

Where to hear from Wesley

• Twitter: @wesley83
• https://aws.amazon.com/
• https://www.communitypulse.io/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Dylan Fox is the Founder & CEO of AssemblyAI. AssemblyAI is an AI company that researches, trains, and deploys State-of-the-Art AI models. Thousands of developers and product teams build with AssemblyAI's simple API to automatically transcribe and understand audio data at scale.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:20): Could you tell us a little bit about AssemblyAI?

(01:10): Could you talk about your content strategy?

(03:37): How do you balance the goal of promoting AssemblyAI with creating authentic, useful pieces of content?

(09:59) How are you able to produce such in-depth content?

(11:22) What was it like going through YC and acquiring your first users?

Where to hear from Dylan

• Twitter: @YouveGotFox
• https://www.assemblyai.com/
• https://twitter.com/AssemblyAI

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Juri Strumpflohner is the Director of Developer Experience at Nrwl Technologies. Nrwl works with global enterprises to provide remote consulting, training, and engineering. Nx is Nrwl’s open source product which provides advanced tools that help scale enterprise development. 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

• The  story, Nrwl, and Nx?
• Solve the problems you see
• Open source business model
• How Nx got to 2million downloads per week 
• Hiring for growth
• Taking over an existing open source proejct

Where to hear from Juri

• Twitter: @juristr
• https://nrwl.io/
• https://nx.dev/
• https://www.youtube.com/c/Nrwl_io
• https://nx.dev/conf

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Taylor Clauson, the Founder and Managing Partner at Abstraction Capital, talks about how he builds conviction from the founder’s ‘why story’. Taylor highlights the challenges faced by technical founders outside Silicon Valley and New York, and discusses what really affects alpha in a founder.

In this episode, you’ll learn:

[3:38] Why the ‘why story’ is more important than the pitch deck

[8:44] Bangalore is closer to San Francisco than Sacramento is.

[15:12] There’s always a chance to turn a ‘no’ into a ‘yes’.

[20:10] “I'm bullish on overlooked founders” - Taylor Clauson

The non-profit organizations Taylor is passionate about: Big Brothers Big Sisters

About Guest Speaker

Taylor Clauson is the Founder and Managing Partner of Abstraction Capital. Taylor invests in early-stage B2B companies that are building tools for developer productivity and software infrastructure. He spent 7 years at a Kansas-City based firm called OpenAir Equity Partners, investing in and building IoT and data companies. Also, he is a Kauffman fellow, class 23.

About Abstraction Capital

Abstraction Capital is a Kansas-based early-stage venture capital firm building tools for developers and software infrastructure. Abstraction also focuses on companies building dev tools and workflow automation that reduces the time required to build, deploy, and measure the performance of the software.

Next Episode

In our next episode, we welcome Jasleen Kaur, an investor at Nyca Partners, to talk about how she finds investment opportunities across wealth tech, SMB technology, and ESG areas.

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