devtools

Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:37): What was it like on your first day working at Hygraph versus three years later?

(07:03): What do you think being a better developer marketer means?

(08:36): How do you approach things like performance marketing?

(12:17) How should developer marketing teams be working with sales teams?

Where to hear from Ronak

• Twitter: @gunnyganatra
• savepad
• https://marketingto.dev

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:21): How should early-stage startups be thinking about community?

(06:09): Once the community has found momentum, what would the next focus be?

(12:27): In terms of tangibly measuring how well you're doing, what kind of things do you care about?

(18:39): Community can sometimes be put on the back burner, but at the same time you see so many of the most successful dev startups invested in community really early on. Do you see a pattern or do you have any advice for startups that are at this stage?

Links mentioned by SJ

• Twitter: @SarahJaneMorris
• https://www.hubspot.com
• https://haxor.sh/
• https://www.twilio.com/
• https://www.commonroom.io/ 
• https://projectinclude.org/

Where to hear from us

• Twitter: @JackSBridger
• Scaling DevTools Blog
• Scaling DevTools Newsletter

Phil is the founder of Tiiny.host. Tiiny.host is a web hosting application that allows you to simply host & share your web project. 

What we cover
(00:28): What has growth been like at tiiny.host?

(04:44): Why does the world need a new hosting provider?

(10:50): How did you decide to position tiiny.host?

Where to hear from Phil

• Twitter: @_baretto
• https://tiiny.host/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps.

What we cover

(00:42): What does community mean to Stream?

(01:37): What are good events like in the developer space?

(02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find?

(03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship?

(05:20): Do you think sponsors and events play into the product in terms of how it develops, as well as all the relationships that you are building with different communities?

(07:38): What do you do when you have a successful sponsor, what happens next?

(08:25) Would you recommend for someone just getting started to allocate their budget between different events and sponsors?

Where to hear from Kimmy

• Twitter: @LeslieKimmy
• Stream - https://getstream.io/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/.

What we cover

(00:54): How should we be doing developer marketing?

(01:06): How are you applying your four pillars of developer marketing at Neptune?

(11:00): How are you thinking about SEO?

(13:21): How are you allocating your resources now that you are the CMO of Neptune?

Where to hear from Kuba

• Twitter: @JCzakon
• https://neptune.ai/
• https://www.developermarkepear.com/
• Developer Marketing community - https://marketingto.dev/ 

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

Nico Botha is the founder of Ship SaaS, a Next.js Saas boilerplate that allows you to ship your SaaS in no time. Nico is also co-founder of Supermeme.ai ****an AI meme generator. ****

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:28): What made you start Ship SaaS?

(01:06): How did you go about getting your first customer?

(01:29): Do you have any advice for someone starting to build a tool for Developers?

(02:06): When you describe justifying your tech stack and developers asking lots of questions, how can someone ensure they prepare their tool for that kind of scrutiny?

(02:54): Could you dig a little more into how you plan to grow Ship SaaS and your plans for the future?

(03:38): How have you currently been thinking about SEO?

(04:52): Did you specifically set out to rank for that key term? Or were you just creating content that you thought would be useful?

(05:12): One of your other projects is Supermeme, a tool for generating memes using AI. How do you think memes can play into Developer marketing?

Nico's links:

• Twitter: @nwbotha
• https://shipsaas.com (Nico's SaaS boilerplate)
• https://www.supermeme.ai (Nico's other project - a meme tool)
• https://katlinks.io - SEO tool (Nico uses this)

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Julie Reboul is a Senior Developer Marketing Manager at Algolia. Algolia is an AI-powered search and discovery platform for dynamic experiences. Julie has also previously worked with companies such as Microsoft, Twitter, and Orange.

What we cover

(00:37): Could you tell us a bit about the kinds of things you're working on at Algolia?

(02:58): How do you cultivate a community of trust at Algolia?

(04:57): What is it that you and your partner focus on?

(06:25): What do you think attracts developers to want to join Algolia's live sessions or developer conferences?

(07:24): Could you tell us a little bit about how you approach co-marketing?

(09:10): Could you share a bit about the culture at Algolia?

(10:47): What changes have you seen in Algolia in the last five years?

(11:55): In the five years that you've been there, what do you think Algolia does well that's led to its success?

Where to hear from Julie

• Twitter: @juliereboul
• https://www.algolia.com
• Podcast: https://developerexperience.buzzsprout.com

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

In this episode we speak to Guillermo Rauch, CEO of Vercel, a platform for globally distributed applications. We discuss the meaning of “developer experience”, how complexity is managed to help developers get started quickly but still be able to scale multiple systems, the role of monorepos and monolithic application architectures, and how to think about globally deployed serverless databases.

About Guillermo Rauch

Guillermo Rauch is CEO of Vercel. Before starting Vercel in November 2015, Guillermo was the CTO and co-founder of LearnBoost and Cloudup, acquired by Automattic in 2013. He is the creator of several popular Node.js open source libraries like Socket.io, Mongoose and Slackin. Prior to Node.js, he was a core developer of the MooTools frontend toolkit. Passionate about open source as an education medium, he is a former mentor of an Open Source Engineering class organized and pioneered by Stanford, with students from Harvard, MIT, Carnegie Mellon, UPenn, Columbia and others.

Other things mentioned:

• Vercel
• NextJS
• Turbo Repo
• Copilot
• Neovim
• Edge functions
• SvelteKit
• MacBook Pro M1
• Notion
• Slack
• GitHub

Let us know what you think on Twitter:

https://twitter.com/consoledotdev

https://twitter.com/davidmytton

https://twitter.com/rauchg  

Or by email: hello@console.dev

About Console

Console is the place developers go to find the best tools. Our weekly newsletter picks out the most interesting tools and new releases. We keep track of everything - dev tools, devops, cloud, and APIs - so you don’t have to. 

Sign up for free at: https://console.dev

Recorded: 2022-04-27.

In today’s episode, Jack discusses what it was like working in a sales team at Stack Overflow, selling to developers, and why you should think about sales in terms of champions. 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(01:07): Being a Sales Development rep.

(03:34): When a salesperson gets an inbound lead, it's a euphoric moment.

(03:09): Developers rarely check emails.

(05:04): Connect with people that already have a problem.

(05:48): Qualify your leads.

(07:04): Think about sales in terms of champions.

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:43): How do you think we should think about developer marketing when we're just getting started?

(03:34): Are there things we can do to create that experimental culture?

(07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because they seem like a good idea. But also try to get at least a little bit of expertise thrown in there so that you're not, for instance, doing an SEO experiment over 24 hours and expecting to see some results.

(09:48): When you're experimenting with different things, does that play into brand building?

(12:12): When we talk about experimentation, is it experimenting within constraints? How would you describe the kind of process?

Where to hear from Natwar

• Twitter: @natwar86
• https://www.algolia.com
• Newsletter: https://www.engineeringbrew.com

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Karl Hughes is the founder of Draft.Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person to talk to if you're serious about scaling your developer content.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(01:20): Content is pretty much accepted as one of the most predictable paths to grow for developer tools, but the payback is also sometimes a little slower than other channels. Karl, against this backdrop, how should DevTools startups be thinking about content?

(09:44): How does the reputation of your DevTool come into it?

(12:42): I'd love to hear about how you think about promotion, and especially at the moment if there's anything that startups can be doing to shorten the payback of some of their content?

(16:12): Have you had any experiences with developer content on TikTok?

Where to hear more from Karl

• Twitter: @KarlLHughes
• https://draft.dev
• Blog: https://draft.dev/learn/ 

Thank you so much for listening to this episode of Scaling DevTools. To keep up to date with the podcast, check out the below links.

Where to hear more from us

• Twitter: @JackSBridger
• Blog: https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Michael Christofides is the co-founder of pgMustard, a Postgres tool that speeds up your journey from knowing which query is a problem to working out what can be done about it. The aim of pgMustard is to build a small, sustainable business that is the best at what it does. pgMustard recently celebrated their 100th subscriber - so they are well on their way! Michael also consults, talks at conferences and writes about Postgres performance.

Scaling DevTools
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:41): Could you tell us a bit about where pgMustard is right now and what your focuses are at the moment? 
(01:22): Could you tell us a bit about what you're currently doing in terms of growth and, what's keeping you up at night at the moment with pgMustard? 
(02:47): One of the things that I’ve noticed when I go to the pgMustard website, is that you’re very ethical. There’s no small print, everything is as kind as it could be. Is that something you’ve consciously gone after? 
(04:22): Let's say some founders are considering this. Has there been any tangible benefits that could persuade them to become whiter than white?

(06:52): You have previously worked as a Head of Customer Success at a big, what could be described as a DevTools, startup GoCardless. Do you think this is where some of your approach came from?

(09:42): Stepping back from pgMustard, what has and hasn't worked in terms of growth?

(14:09): Are there any kind of general lessons that you would give to maybe yourself starting again? Or another DevTools founder?

(19:54): How can people learn more about you and about pgMustard?

Guest links

Twitter: @michristofides
Site link: https://www.pgmustard.com

Thank you so much for listening to this episode of Scaling DevTools. To keep up to date with the podcast, check out the below links.

• Twitter: @JackSBridger
• Site link: https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Brandon West joined SendGrid, a customer communication platform for transactional and marketing email in 2011 as their first Developer Evangelist. Since then he’s had a brilliant career, working at AWS and CoScreen, which has just been acquired by Datadog. 

Brandon West

Brandon West is among the most qualified people on the planet to tell you how to become more popular with developers. In this episode of Scaling DevTools we discuss what DevRel looks like in the early stages, how to build credibility and learnings from passed roles.

What we cover

(00:57): What does DevRel look like at startups at the earliest stage? 
(05:13): How do you balance doing the right things and building credibility with the fact that you're also willing to push and demo things, which aren't perfect yet. 
(07:13): What was it like when you were at SendGrid? 
(11:46): What did the relationship look like with the product team?

(17:04): Where can people learn more?

Guest links

Twitter: @bwest
Site link: http://bwe.st

DataDog: https://www.datadoghq.com/
CoScreen: https://www.coscreen.co/

Thank you so much for listening to this episode of Scaling DevTools. To keep up to date with the podcast, check out the below links.

• Twitter: @JackSBridger
• Site link: https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Adam DuVander is an expert on technical content strategy and the author of Developer Marketing Does Not exist. Adam was previously a Developer Marketer with Zapier & SendGrid and a journalist and developer before that.

Scaling DevTools is the podcast that investigates how dev tools go from zero to one. Created by Jack Bridger, founder of Bitreach. BitReach helps Devtool companies reach more developers. In this series Jack will explore how startups sell to developers, build tools and become successful.

Adam DuVander

Adam Duvander is the founder of Every Developer and author of Developer Marketing does not exist. He helps dev-focused marketers build content strategies to reach more developers. Adam was the perfect person to have on for our first episode because he literally wrote the book on developer marketing.

What we cover

• (01:47): How should these type of startups be thinking about prioritisation of content versus other things that they could be doing? 
• (04:13): Where do they start? 
• (05:44): You've written a lot in one of your talks about opinions and pushing an opinionated view of things. 
• (07:43): How do you get those developers to also be writing great content?
• (13:55): How do they know if it was a good piece of content?
• (19:51): Where can people learn more about Adam and about all of the amazing insights that you have on developer marketing?

Guest links

• Twitter: @adamd 
• Every Developer: https://everydeveloper.com
• Book: Developer Marketing Does Not Exist 

Thank you so much for listening to the first episode of Scaling DevTools. 

To keep up to date with the podcast, check out the below links.

• Twitter: @JackBridger9
• Site link: https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

In this episode  we speak with Jean Yang, CEO of Akita Software, an API observability startup, which she founded after leaving her role in academia as a computer science professor. We discussed the software heterogeneity problem, why it isn't better to rewrite in rust and how the language wars have actually been won. We also explore how the big fight today is about infrastructure and why microservices are the solution to the ever-growing complexity of software.

About Jean Yang

Jean Yang is the founder and CEO of Akita Software, a developer tools company that is bringing structure to observability. Previously, Jean was a professor of Computer Science at Carnegie Mellon University. Jean has a PhD from MIT, holds software tools patents from work at Microsoft Research and Facebook, and was selected as one of the MIT Technology Review's 35 Innovators Under 35 in 2016.

Other things mentioned:

• Zenoss
• Taming Go’s Memory Usage, or How We Avoided Rewriting Our Client in Rust
• Splunk
• Datadog
• Prometheus
• Grafana
• The Everything store 
• Zapier
• Clay
• Zoom Bachelor - https://www.zoombachelor.com/
• Zoom bachelorette
• Vim
• #PLTalk

Let us know what you think on Twitter:

https://twitter.com/consoledotdev

https://twitter.com/davidmytton

https://twitter.com/jeanqasaur

Or by email: hello@console.dev

About Console

Console is the place developers go to find the best tools. Our weekly newsletter picks out the most interesting tools and new releases. We keep track of everything - dev tools, devops, cloud, and APIs - so you don’t have to. 

Sign up for free at: https://console.dev.

Recorded: 2021-11-19

In this episode we speak to Michelle Lim and Zach Lloyd, both of Warp, a terminal designed to make developer workflows more productive. We discuss the historical significance of physical terminals, terminal emulators, pseudo-terminals and the shell. We also explore why Rust is a better technology choice than Electron for building a new terminal, why GPU acceleration matters, how it works with the macOS Metal APIs, and discuss the challenges garbage collection brings to high performance UIs.

Get early access to Warp with this special invite code: https://app.warp.dev/download/r/1CNSLE

About Michelle Lim & Zach Lloyd

Zach Lloyd is the founder and CEO of Warp, a Rust-based terminal for developers. Michelle is a software engineer who joined early on. Prior to Warp Zach co-founded SelfMade, was CTO at Time Inc., and ran the Google Sheets team at Google. Michelle graduated from Yale and previously worked at Robinhood, Slack, and Facebook. 

Other things mentioned:

• iTerm
• VT100
• tmux
• Fish
• SSH
• bash
• GitHub Actions
• Rust
• Electron
• Garbage collection 
• OpenAl
• Metal
• Xcode
• OpenAi Codex
• Retool
• Keyron 
• CLion
• Logitech Ergo K8060

Let us know what you think on Twitter:

https://twitter.com/consoledotdev

https://twitter.com/davidmytton

https://twitter.com/michlimlim

https://twitter.com/zachlloydtweets/

Or by email: hello@console.dev

About Console

Console is the place developers go to find the best tools. Our weekly newsletter picks out the most interesting tools and new releases. We keep track of everything - dev tools, devops, cloud, and APIs - so you don’t have to. 

Sign up for free at: https://console.dev

Recorded: 2021-11-02.

In this episode we speak to Ellen Chisa, who was previously CEO of Dark, a programming language startup that allowed you to focus on your backend code and forget about frameworks, deployments, and infrastructure. We discuss whether that is the right way to think about coding, where no code or low code fits into the modern development stack, how developers should think about open source and the challenges of building dev tools versus getting developers to actually use them.

About Ellen Chisa

Ellen Chisa is a founder, angel investor, and engineer. She created Dark, a programming language coupled to its editor and infrastructure. Previously, she was the first employee at Lola, combining the best of technology and people for travel planning. Ellen Chisa is currently a Founder in Residence at Boldstart Ventures.

Things mentioned:

• The Self Provisioning Runtime - Shawn Wang
• Bret Victor
• Chris Granger
• Lambdragon
• Future of Coding
• Steve Krouse
• Dark
• Visual Studio Code
• Azure
• Red Hat 
• MongoDB
• Elastic

Let us know what you think on Twitter:

https://twitter.com/consoledotdev

https://twitter.com/davidmytton

https://twitter.com/ellenchisa

Or by email: hello@console.dev

About Console

Console is the place developers go to find the best tools. Our weekly newsletter picks out the most interesting tools and new releases. We keep track of everything - dev tools, devops, cloud, and APIs - so you don’t have to. 

Sign up for free at: https://console.dev

Recorded: 2021-10-12.

In this episode, we speak with Desigan Chinniah, previously at Mozilla, advisor to many web startups and now on the board of Tor. We discuss the evolution of web tech from websites to complex decentralized applications running on browser APIs, the competitiveness of the browser rendering engine versus the UX layer and how developers think about privacy. Does it live in browser settings, extensions or on the protocol core level?

About Dees Chinniah

Desigan Chinniah is a creative technologist. After two decades of dot-com checks in, Dees now has a portfolio of advisory roles (Ably, Coil, Replay, SEDNA, Zama) and board positions (Ushahidi, The Tor Project). He invests early into diverse and under-represented minority founders and is a mentor at Design Club, Mozilla and Seedcamp.

Other things mentioned:

• Mozilla
• Figma
• VS Code
• HTML5
• Gecko
• WebKit
• Brave
• Firefox
• Opera
• Edge
• Homomorphic encryption
• Replay
• Glitch
• Sourcegraph
• Desiganchinniah.com

Let us know what you think on Twitter:

https://twitter.com/consoledotdev

https://twitter.com/davidmytton

https://twitter.com/cyberdees

Or by email: hello@console.dev

About Console

Console is the place developers go to find the best tools. Our weekly newsletter picks out the most interesting tools and new releases. We keep track of everything - dev tools, devops, cloud, and APIs - so you don’t have to. 

Sign up for free at: 

https://console.dev

.

In this episode we speak to Rosie Sherry, Community Lead at Orbit, a community management software company. We discuss why community is not marketing, how devrel and community are different, who owns community and what that might mean with web3 & decentralization, and what essential tools you need for managing communities.

About Rosie Sherry

Rosie Sherry is Community Lead at Orbit, a community management software company. Prior to Orbit, Rosie founded the world’s largest testing community - Ministry of Testing - and led community at Indie Hackers.

Things mentioned:

• Ministry of Testing
• Discord
• Slack
• luma
• Butter.us
• Notion
• Miro
• Rosieland

Let us know what you think on Twitter:

https://twitter.com/consoledotdev

https://twitter.com/davidmytton

https://twitter.com/rosiesherry

Or by email: hello@console.dev

About Console

Console is the place developers go to find the best tools. Our weekly newsletter picks out the most interesting tools and new releases. We keep track of everything - dev tools, devops, cloud, and APIs - so you don’t have to. 

Sign up for free at: https://console.dev

Recorded: 2021-10-21.