On this page
digital product management
Explore " digital product management" with insightful episodes like "Episode 156: OKRs for Focus and Alignment with Jeff Gothelf of Gothelf.co & Josh Seiden of Seiden Consulting", "Jim Kingsbury on Marketing Mixes, Profitability, and SaaS", "[Greatest Hits] Chief Digital Officer @ PSG: Russell Stopford - Weaving Design, Story, and Sport into the Fabric of an App", "10. Έφη Μπήτρου - Digital Product Management στον Τραπεζικό Τομέα" and "EP. 037 - Gavin Rae - How To Create Great Digital Products" from podcasts like ""Product Thinking", "The Marketer Show", "How I Grew This", "Τρία Κιλά Μάρκετινγκ" and "The Rani Arsanios Show"" and more!
Episodes (7)
Jim Kingsbury on Marketing Mixes, Profitability, and SaaS
Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS.
Here’s what you’ll learn:
- How to focus on profitability instead of a “growth at all costs” mindset
- Practical ways to integrate marketing mix modeling into a startup
- Interesting pockets of SaaS that are particularly interesting
[Greatest Hits] Chief Digital Officer @ PSG: Russell Stopford - Weaving Design, Story, and Sport into the Fabric of an App
10. Έφη Μπήτρου - Digital Product Management στον Τραπεζικό Τομέα
Σήμερα έχουμε ένα λίγο διαφορετικό επεισόδιο, με καλεσμένη την Head of Digital Business της Εθνικής Τράπεζας, Έφη Μπήτρου. Η Έφη μας έδωσε τη μοναδική της οπτική για το digital marketing και το digital product management σε έναν πιο "παραδοσιακό" και "συντηρητικό" τομέα, τον τραπεζικό. Μιλήσαμε για ενδιαφέροντα θέματα όπως:
- Πώς επέστρεψε στην Ελλάδα μετά από μια επιτυχημένη καριέρα στο εξωτερικό,
- Πώς προσεγγίζει το digital product management δίνοντας έμφαση σε έρευνα marketing και ανάλυση της συμπεριφοράς καταναλωτή.
- Πώς λειτουργούν μικρά τμήματα digital marketing μέσα σε μεγάλους παραδοσιακούς οργανισμούς, όπως η Εθνική
- Την επίδραση της πανδημίας στον εργασιακό χώρο αλλά και τη συμπεριφορά καταναλωτή
- Διαφορές στις νοοτροπίες μεταξύ digital marketing ομάδων σε Ελλάδα και εξωτερικό
- Και πολλά άλλα...
Αναφορές
- Βιβλίο: "Don't make me think" - Steve Krug
- Βιβλίο: "Hooked: How to Build Habit-Forming Products" - Nir Eyal, Ryan Hoover
- Βιβλίο: "All marketeers tell stories" - Seth Godin
- Βιβλίο: "Contagious: Why Things Catch On" - Jonah Berger
Δες όλες τις λεπτομέρειες για το Email Marketing Course μου εδώ: https://iamnontas.com/email-course/
Support the showΓράψου στο νέο μου Email Marketing Live Course: https://iamnontas.com/email-course/
Podcast links
- Website
- Tiktok
- Youtube
- Google form - Γράψε τη δική σου ιστορία αγανάκτησης
Τα προσωπικά μου links
- iamnontas.com
- Το Linkedin μου
- Δοκίμασε την email πλατφορμα Moosend δωρεάν για 30 μέρες
- Μάθε πώς να βγάλεις λεφτά σαν freelancer στο Fiverr
Στήριξε το Podcast: https://www.buzzsprout.com/1753860/support
EP. 037 - Gavin Rae - How To Create Great Digital Products
Digitally Transforming Financial Institutions with Katie Sokalsky, VP, Digital Product Management, Scotiabank & Brent HoYoung, CEO, Dream Payments
TribalScale CEO Sheetal Jaitly is joined by Scotiabank's VP of Digital Product Management, Katie Sokalsky and CEO of Dream Payments, Brent HoYoung. With two FI industry experts, Sheetal gets to the bottom of a big Canadian bank's response to COVID-19, and how they dealt with distributing government relief funds in one week. Additionally, we learn the challenges of digital banking and connecting people to relief finances in the United States compared to Canada, and what Dream Payments is doing to solve those problems. Identity & data stewardship, relationships between banks and customers, a human-centric approach, digital transformation, and digital banking - hear their take on all of it and more. Oh, and if you're in FI on a digital journey, what are the key takeaways, regardless of the size of your organization? Find out in this week's episode of First Name Basis.
DevOps Episode 6: Predict 2020 Project MP3
Welcome to Episode 6 of our DevOps Podcast Series!
In this episode, we do our best to summarize almost 8 hours of presentations from the Predict 2020 virtual conference held by devops.com. We break down 14 different presentations and try to capture the highlights of each and provide a summary that you can digest in the car on the way to the office. Hopefully, you will see what you care most about and dive deeper into the content they host on their site. https://predict2020.io/
See omnystudio.com/listener for privacy information.