digital solution

Join Max, our resident Business Ninja, as he shares an insightful conversation with Andrew Potkewitz, VP of Marketing and Partnerships at Fulcrum Digital. In this episode, Andrew shares his thoughts on the role of automation in digital transformation, and how Fulcrum Digital helps their clients maximize their digital exposure.

Fulcrum Digital is a leading platform and digital solution engineering company, uniquely positioned to deliver on the end-to-end transformation process from technology consulting, enterprise application & platform provision, and full-scale implementation.

As a technology agnostic digital partner, the Fulcrum Digital Group is comprised of six industry-specialized consortiums designed to offer deep expertise and tailored offerings to each vertical, whilst maintaining a connected global Centre of Excellence to allow clients to benefit from our multi-industry vantage point.

Learn more about Fulcrum Digital here: https://fulcrumdigital.com/


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As Founder and CEO of Kanopi Studios, Anne helps create clarity around project needs and turns client conversations into actionable outcomes. As someone at the intersection of business development, marketing, and technology, Anne provides a digital strategy to clients and organizations in the nonprofit, higher education, government, and corporate sectors. She enjoys helping clients identify their problems, translating it all into plain language, and then empowering the Kanopi team to execute stunning website solutions that strengthen brands and help companies succeed.

Kanopi was born from Anne’s desire to build strong, sustainable, creative websites and provide for their growth beyond launch. The name “Kanopi” represents her passion not only for treehouses but for websites, as both are sustainable ecosystems under a larger canopy: both have beautiful architecture, can be simple or complex, are customizable within their landscape, have strong foundations, need to accommodate constant growth and change, and are limited only by creativity. As such, Kanopi provides quality customer service with a holistic approach that covers the full lifecycle of a website, from initial strategy to beyond launch.

When she’s not advocating for the open-source community or running her web agency, she enjoys yoga and meditation, time on a bike or in the water, and hanging with her nephew.

During this episode, Mohammad and I talk about how practitioners make the business case or the use case for purchasing Softway, a digital solution to create transformational messages and experiences built to drive valuable change inside your workforce.

Mohammad is an expert in all things transformation.  His story is quite fascinating, and his passion for transforming organizational culture really comes through during the podcast.

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Who said your business partner cannot be your wife or husband? Ozan and Tuba wanted to access more freedom, more independence and work on a topic that they love. So, the couple dedicated their time to developing a last-mile logistics solution that optimizes routes for better fleet selection, order allocation, and sequencing. That is how their story started. It is one that gives us the perfect  example of what can come to fruition when the unexpected happens. 

One day, Ozan and Tuba found themselves pitching their startup Optiyol in the Seedstars World competition in Turkey, and the next thing they know, they are announced the winners! Next step, they travel all the way to Morocco to compete against all of the other winners from the MENA Seedstars local competition, and they win again! They prove that hard work and resilience can bring you really far.

Ozan recommends watching Formula 1: Drive to Survive. 

Martin has one arch-enemy in life and it’s cash. After studying in Canada and working in India, a consulting project with Accenture led him back to his home country, Mexico. Instead of returning to Canada, he decided to stay when the project ended. With a friend from university he started a software factory. While this company was doing well, he started to work on a problem he faced himself monthly: paying his rent, which included going to a bank. They published the tool and were surprised that other people used it for completely different purposes, such as paying back money that they owed to friends. This made them realize that cash flow was a bigger issue in Mexico than they had realized and it touched every facet of life. Recently, Martin’s startup Payit.mx was  acquired by Rappi and the entrepreneur is now leading RappiPay Mexico, which gets him closer to his goal of going digital and killing cash.

Martin recommends reading Ryan Holiday: The Daily Stoic, Reid Hoffman: Blitzscaling, and Larry Bossidy: Execution.