diverse skill set

Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. Before Jupiter Money, Anuj served as the Senior Vice President of Revenue and Growth at Swiggy, VP of Product at SnapDeal, a Senior PM at Walmart Labs and the first-ever PM at Flipkart. He’s also one of the most beloved and respected product leaders in India. In this episode, we discuss:

• How product management is different in India

• How to rethink your approach to new users

• How Anuj operationalizes the “working backwards” framework

• Why Anuj thinks PMs should be more full-stack than they are

• How to use Anuj’s “4BB” framework to get better at product strategy and prioritization

• Advice on developing innovative roadmap ideas

• The three essential skills of a successful PM

• Three reasons why leadership fails

• Why OKRs don’t work in marketplaces

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Find the full transcript at: https://www.lennyspodcast.com/the-full-stack-pm-anuj-rathi-swiggy-jupiter-money-flipkart/

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Where to find Anuj Rathi:

• X: https://twitter.com/anujrathi

• LinkedIn: https://www.linkedin.com/in/anujrathi1

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Anuj’s background

(04:28) How product differs in India 

(08:34) When modern product thinking started to gain traction in India

(14:01) How Anuj thinks about new-user experiences

(15:07) Scott Belsky’s “lazy, vain, and selfish” framework 

(19:59) Why PMs must understand category consumers

(22:30) Anuj’s philosophy on the PM job

(23:59) How Anuj applies the working-backwards framework

(28:36) The importance of FAQs

(30:10) The full-stack PM mindset

(33:06) Anuj’s “show don’t tell” framework

(36:19) How to use the show-don’t-tell framework

(39:14) The impact of using this framework

(41:27) Anuj’s “4BB framework” for product strategy

(48:59) Contrarian corner

(50:49) Anuj’s “framework of 3” for great PMs

(52:34) How to develop grit and influence

(54:00) Three reasons why leaders fail 

(56:21) AI corner

(57:51) Lessons from building a successful marketplace

(1:02:19) How to balance and maintain stability on all sides of a marketplace

(1:07:48) Lightning round

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Referenced:

• MakeMyTrip: https://www.makemytrip.com/

• Shaadi.com: https://www.shaadi.com/

• Bharat Matrimony: https://www.bharatmatrimony.com/

• Flipkart: https://www.flipkart.com/

• Ola: https://www.olacabs.com/mobile

• Swiggy: https://www.swiggy.com/

• Jio: https://www.jio.com/

• UPI: http://cashlessindia.gov.in/upi.html

• The First 15 Seconds by Scott Belsky: https://medium.com/positiveslope/the-first-15-seconds-9590d7dabc

• Jupiter: https://jupiter.money/

• How to get better at influence: https://www.lennysnewsletter.com/p/how-to-get-better-at-influence#

• Working Backwards: https://www.workingbackwards.com/

• Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484

• In Search of Greatness on Prime Video: https://www.amazon.com/Search-Greatness-Wayne-Gretzky/dp/B07P5X99P5

• Team Topologies: Organizing Business and Technology Teams for Fast Flow: https://www.amazon.com/Team-Topologies-Organizing-Business-Technology/dp/1942788819

• Conway’s Law: https://www.atlassian.com/blog/teamwork/what-is-conways-law-acmi

• Lessons from scaling Spotify: The science of product, taking risky bets, and how AI is already impacting the future of music | Gustav Söderström (Co-President, CPO, and CTO at Spotify): 

https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impac/

• Taobao: https://world.taobao.com/

• Alibaba: https://offer.alibaba.com/

• Working Backwards: https://www.amazon.com/Working-Backwards-PB/dp/1529033845

• How Brands Grow: What Marketers Don't Know: https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560

• The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: https://www.amazon.com/Luxury-Strategy-Break-Marketing-Brands/dp/0749464917

• The Office on Peacock: https://www.peacocktv.com/stream-tv/the-office

• Rise: https://www.risescience.com/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Episode 520: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are dropping an EMERGENCY POD. They’ve been on Twitter all weekend–ignoring their families–just to bring you this breakdown of the chaos going down at OpenAI.   No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd — Show Notes: (0:00) Intro (2:00) Act One - Sam Altman gets fired from OpenAI (6:30) Act Two - The Board vs The Team (9:30) Act Three: A new CEO is crowned (12:30) Sam Altman: the man, the myth (18:00) Who is Greg Brockman and Ilya Sutskever? (32:30) Emmett Shear enters the chat (48:00) The boys make predictions (50:00) Takeaway: The best and worst of Silicon Valley in 48 hours — Links: • Sam Altman’s Twitter - https://twitter.com/sama • Greg Brockman’s Blog - https://blog.gregbrockman.com — Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More