user needs

Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. Before Jupiter Money, Anuj served as the Senior Vice President of Revenue and Growth at Swiggy, VP of Product at SnapDeal, a Senior PM at Walmart Labs and the first-ever PM at Flipkart. He’s also one of the most beloved and respected product leaders in India. In this episode, we discuss:

• How product management is different in India

• How to rethink your approach to new users

• How Anuj operationalizes the “working backwards” framework

• Why Anuj thinks PMs should be more full-stack than they are

• How to use Anuj’s “4BB” framework to get better at product strategy and prioritization

• Advice on developing innovative roadmap ideas

• The three essential skills of a successful PM

• Three reasons why leadership fails

• Why OKRs don’t work in marketplaces

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Find the full transcript at: https://www.lennyspodcast.com/the-full-stack-pm-anuj-rathi-swiggy-jupiter-money-flipkart/

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Where to find Anuj Rathi:

• X: https://twitter.com/anujrathi

• LinkedIn: https://www.linkedin.com/in/anujrathi1

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Anuj’s background

(04:28) How product differs in India 

(08:34) When modern product thinking started to gain traction in India

(14:01) How Anuj thinks about new-user experiences

(15:07) Scott Belsky’s “lazy, vain, and selfish” framework 

(19:59) Why PMs must understand category consumers

(22:30) Anuj’s philosophy on the PM job

(23:59) How Anuj applies the working-backwards framework

(28:36) The importance of FAQs

(30:10) The full-stack PM mindset

(33:06) Anuj’s “show don’t tell” framework

(36:19) How to use the show-don’t-tell framework

(39:14) The impact of using this framework

(41:27) Anuj’s “4BB framework” for product strategy

(48:59) Contrarian corner

(50:49) Anuj’s “framework of 3” for great PMs

(52:34) How to develop grit and influence

(54:00) Three reasons why leaders fail 

(56:21) AI corner

(57:51) Lessons from building a successful marketplace

(1:02:19) How to balance and maintain stability on all sides of a marketplace

(1:07:48) Lightning round

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Referenced:

• MakeMyTrip: https://www.makemytrip.com/

• Shaadi.com: https://www.shaadi.com/

• Bharat Matrimony: https://www.bharatmatrimony.com/

• Flipkart: https://www.flipkart.com/

• Ola: https://www.olacabs.com/mobile

• Swiggy: https://www.swiggy.com/

• Jio: https://www.jio.com/

• UPI: http://cashlessindia.gov.in/upi.html

• The First 15 Seconds by Scott Belsky: https://medium.com/positiveslope/the-first-15-seconds-9590d7dabc

• Jupiter: https://jupiter.money/

• How to get better at influence: https://www.lennysnewsletter.com/p/how-to-get-better-at-influence#

• Working Backwards: https://www.workingbackwards.com/

• Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484

• In Search of Greatness on Prime Video: https://www.amazon.com/Search-Greatness-Wayne-Gretzky/dp/B07P5X99P5

• Team Topologies: Organizing Business and Technology Teams for Fast Flow: https://www.amazon.com/Team-Topologies-Organizing-Business-Technology/dp/1942788819

• Conway’s Law: https://www.atlassian.com/blog/teamwork/what-is-conways-law-acmi

• Lessons from scaling Spotify: The science of product, taking risky bets, and how AI is already impacting the future of music | Gustav Söderström (Co-President, CPO, and CTO at Spotify): 

https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impac/

• Taobao: https://world.taobao.com/

• Alibaba: https://offer.alibaba.com/

• Working Backwards: https://www.amazon.com/Working-Backwards-PB/dp/1529033845

• How Brands Grow: What Marketers Don't Know: https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560

• The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands: https://www.amazon.com/Luxury-Strategy-Break-Marketing-Brands/dp/0749464917

• The Office on Peacock: https://www.peacocktv.com/stream-tv/the-office

• Rise: https://www.risescience.com/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

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Itamar Gilad is a product coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. He is also the author of Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and publishes a popular product management newsletter. In today’s episode, we discuss:

• What it means to be “evidence-guided”

• How to think about your KPIs as metric trees

• How to prioritize ideas using the “confidence meter”

• The GIST model for roadmapping

• Common mistakes with ICE

• Advice for using evidence to challenge gut-driven founders

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Find the full transcript at: https://www.lennyspodcast.com/becoming-evidence-guided-itamar-gilad-gmail-youtube-microsoft/#transcript

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Where to find Itamar Gilad:

• Twitter/X: https://twitter.com/ItamarGilad

• LinkedIn: https://www.linkedin.com/in/itamargilad/

• Website: https://itamargilad.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter/X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Itamar’s background

(04:35) How his time working on Gmail shaped his philosophy of “opinion-based” development

(08:35) Lessons from developing Gmail’s tabbed inbox 

(13:40) A brief overview of Itamar’s book, Evidence-Guided

(14:30) Balancing founder creativity with an evidence-based approach

(17:32) Advice on how to push back against founders

(19:36) Signs you aren’t as evidence-guided as you may think

(21:13) Itamar’s GIST model for becoming more evidence-guided

(23:51) How to set overarching goals using his “value exchange loop”

(28:45) North star metrics vs. KPIs

(33:47) Using “ICE” to assess the value of ideas

(37:39) Itamar’s confidence meter

(44:28) Speed of delivery vs. speed of discovery

(46:14) How to apply Itamar’s frameworks based on company type and stage

(49:09) First steps in becoming more evidence-guided

(50:21) Next steps in testing

(55:41) The task layer in the GIST framework

(1:02:54) Thoughts on roadmapping

(1:04:56) How OKRs fit into the whole picture

(1:07:11) Lightning round

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Referenced:

• Itamar’s presentation slides: https://itamargilad.com/wp-content/uploads/2023/09/Podcast-Slides.pdf

• What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess): https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/

• Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty: https://itamargilad.com/book-evidence-guided/

• The co-founders of Google in Forbes: https://www.forbes.com/profile/larry-page-and-sergey-brin

• Kanban: https://www.atlassian.com/agile/kanban

• Jira: https://www.atlassian.com/software/jira

• The ultimate guide to OKRs | Christina Wodtke (Stanford): https://www.lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford/

• Amplitude: https://amplitude.com/

• The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon): https://www.lennyspodcast.com/the-ultimate-guide-to-ab-testing-ronny-kohavi-airbnb-microsoft-amazon/

• ICE framework: https://growthmethod.com/ice-framework/

• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/

• RICE scoring model: https://www.productplan.com/glossary/rice-scoring-model/

• Idea Prioritization with ICE and the Confidence Meter: https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas/

• Assumptions Mapping: https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping

• What is Dog Fooding, Fish Fooding a Product?: https://matt-rickard.com/fishfooding-dogfooding-product

• SVPG books: https://www.svpg.com/books/

• The Lean series: https://theleanstartup.com/the-lean-series

• Dreaming Spanish: https://www.youtube.com/c/DreamingSpanish

• ElevenLabs: https://elevenlabs.io/

• Lennybot: https://www.lennybot.com/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

—

Lenny may be an investor in the companies discussed.

When it comes to building a startup you’re never doing it entirely from scratch. Inspiration and ideas can come from a variety of places, including other successful startups. But there’s a thin line between borrowing smart ideas and copying them blindly - otherwise known as Cargo Culting.

In this episode Dalton and Michael break down the problem with Cargo Culting and offer advice on the right way to draw inspiration from other successful companies. Apply to Y Combinator: https://yc.link/DandM-apply
Work at a Startup: https://yc.link/DandM-jobs

Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers can learn and solve problems independently, the way a human does. From art and music to medicine and politics, the potential applications of AI are nearly endless, and the technology just keeps getting better.

This week on How I Built This Lab, Guy talks with one of the leaders in the field of AI development, Sam Altman. Sam talks about his journey from Stanford dropout and teenage entrepreneur to president of the legendary startup incubator Y Combinator and co-founder of the nonprofit OpenAI. Plus, Sam shares his hopes and fears for the future of AI and how his company is working to ensure it ultimately benefits all of humanity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Saeju Jeong moved from South Korea to the U.S. in his mid-20's, he barely knew anyone, didn't speak much English, and had only $5,000 in savings. Today, he's the CEO of Noom, one of the most popular weight loss/wellness apps in the U.S. Inspired by his late father—a doctor who criticized the profession for treating people only after they got sick—Saeju and his co-founder built their first fitness product in 2007. Several pivots later, they arrived at Noom, an app that carefully tracks what you eat, how you sleep and when you're stressed out. Noom has hinted it may go public this year—if so, the valuation could be as high as $10 billion.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.