Driving Mobile App Growth, Part 2: Essential Product-Led Strategies
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Product-led strategies for building active user base and increasing key growth metrics in mobile apps.
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In this article, I've shared some of the most popular and effective techniques for driving mobile app growth.
Activation of users relies on essential elements like product onboarding and tours, which are crucial for achieving success. They help you prepare prospects for the ultimate goal – making a purchase. The effectiveness of your monetization strategy is closely linked to how well you implement another product-led growth feature – paywalls. Your offer screens serve as the face of your value proposition and are critical for conversion rates. Push notifications, when used wisely, provide support for your engagement and monetization initiatives by reengaging users. Lastly, for some products, referral programs can be a go-to source for acquiring new users.