early stages

In this episode, we dive deep into the world of business growth, entrepreneurship, and leadership. Today we're in for a treat as we have an incredible guest, Monica Saracino, a rockstar leader with a track record of scaling businesses across various industries, from beauty and lifestyle to the world of fashion.

Monica has been part of some remarkable ventures, including Beach House Group, known for incubating Moon Oral Care with Kendall Jenner, Beis with Shay Mitchell, and Pattern with Tracee Ellis Ross. Currently, she's at the helm of fashion brand Janessa Leone. Today, we're going to discuss the importance of building a good team as it relates to early-stage brands. Have a listen and enjoy!

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Monica Saracino

Monique Benoit

Thank you to The Emerson Group, the sponsor of the Beauty from the shelf podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand?  Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media.

👉 Listen to the podcast to learn about:-

01: 41 - Know the elevator pitch

07 : 24 - Select the right mediums

09:33 - Identify your hero product

23:12 - Define the consumer persona

📄 Click here to read the transcript

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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.