Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]

Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on!

👉 Listen to the podcast to learn about:-

➡️ Why are light buyers important?

➡️ Price promotions don’t get you new consumers

➡️ Loyalty programs have weak effect on loyalty

➡️ Why advertising need not be persuasive

Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they’re using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine!

👉 Listen to the podcast to learn about:-

➡️ Why is challenger thinking difficult?

➡️ Product-led marketing : strategy for building challenger brands

➡️ Attacking the market leader

📄  Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their community.

👉 Listen to the podcast to learn about:-

➡️ How is a community different from buyers

➡️ How can brands add value to the community

➡️ Benefits of community-brand partnerships

📄 Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand?

Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves.

👉 Listen to the podcast to learn about:-

➡️ Why do companies rebrand?

➡️ Why rebranding is difficult?

➡️ Mistakes to avoid while rebranding

➡️ Metrics to measure the impact of rebranding

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer!

👉 Listen to the podcast to learn about:-

12:51 -  Role of human touch Vs technology

15:41 - Rules within community

20:55 - Creating safe spaces for members

23:16 - Focusing on the well-being of coaches

27:32 - Role of tech in managing large communities

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!

If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!

👉 Listen to the podcast to learn about:-

2:34 - Media for impulse products category

8:27 - Continuity over impact for B2Bs

15:43 - Media principles for companies creating new concepts

30:43 - How can early-stage brands create impact

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values.

This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on!

👉 Listen to the podcast to learn about:-

04:08 - What is Make Love Not Porn?

17:18 - Reinventing advertising

19:35 - Strategies for entering new markets

41:46 - Promoting sex education via novel products

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Is voice set to become bigger than video?  Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.

👉 Listen to the podcast to learn about:-

08 : 30 - Benefits of podcasting

12 : 07 - Podcasting can build brand equity

22 : 30 - Making content from a single episode

29 : 12 - Podcasting as a B2B marketing tool

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!

👉 Listen to the podcast to learn about:-

05:00 -Why have a core target offering?

19:23 - Why sharpen brand proposition?

20:25 - Should revenue share decide brand positioning?

24:58 - Benefits of having seasoned investors

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!

👉 Listen to the podcast to learn about:-

01:38 - What are dark patterns?

07:30 - Taking action against dark patterns

22 : 45 - Paid reviews and disguised advertising

26:00 - Confirmshaming

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.