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Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!

👉 Listen to the podcast to learn about:-

01:38 - What are dark patterns?

07:30 - Taking action against dark patterns

22 : 45 - Paid reviews and disguised advertising

26:00 - Confirmshaming

📄 Click here to read the transcript

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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

 L'ASCI - African Sports & Creative Institute et Michel Desbordes signent :

 Économie du sport en Afrique - réalités, défis, opportunités aux éditions Économica.
 

Intervenant : Mohsen Abdel Fattah, directeur général de l’African Sports & Creative Institute  

MVP, the Master’s Voice Podcast – our series based on conversations with MVPs (Most Valued Players / Professionals) across important sectors of the Industry, features Manisha Kapoor, Secretary- General of ASCI, or The Advertising Standards Council of India. Manisha is in conversation with Pavan R Chawla -  host of the award-winning MVP - The Master's Voice, and Founder-Editor of Mediabrief.com.

The conversation explores ASCI’s major report, What India Takes Offense To, which is a study of complaints received at ASCI. Manisha tells us about the main reasons India gets offended with certain ads, and speaks of the types of ads that have drawn the greatest ire from people of India.

In a significant download to young marketing professionals, the conversation also covers the process and resolution of complaints that ASCI receives from its member organizations against other members or non-members for different types of alleged transgressions, like plagiarizing ads, etcetera. 

For guidance to marketers, Manisha outlines the process and timelines taken for ASCI to help resolve complaints about ads by its members and others – ranging from timelines for normal resolution to fast-tracked complaints. And much more. 

This is a deep dive that will help every marketer – from the young student to the most practiced professional – with information and professional guidance that will empower them to be ever mindful of truthful and unambiguously accurate advertising, and the responsibility in this area that every marketer must fulfil for their constituents,  consumers and the people of India. 

Listen in. 

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

On this episode Dean and Corey have Guest Ian Ferreira of Core Scientific cover the usage of AI in the blockchain spaces and building efficient mining architecture.

Links: Core Scientific

• Website
• Website-AI

The Bitcoin Podcast Network

• Slack

• Donate to Hashing It Out

• Discuss

Logos Press Engine includes Logos Podcast and Hashing It Out. Hashing it Out dives into the mechanisms and hardware of the technology that aid in making sovereign communities. 

On this episode Dean and Corey have Guest Ian Ferreira of Core Scientific cover the usage of AI in the blockchain spaces and building efficient mining architecture.

Links: Core Scientific

• Website
• Website-AI

The Bitcoin Podcast Network

• Slack

• Donate to Hashing It Out

• Discuss

Logos Press Engine includes Logos Podcast and Hashing It Out. Hashing it Out dives into the mechanisms and hardware of the technology that aid in making sovereign communities.