advertising podcast

Explore " advertising podcast" with insightful episodes like "Talk #9: Breaking Barriers: Empowering Women in STEM", "Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets", "Inspiration from Ramesh Narayan – A&M enabler, trailblazer; the single most awarded professional in the space across India", "MVP – The Master’s Voice Podcast: Ep 53 features Sam Balsara of Madison World" and "MVP – The Master’s Voice Podcast | Manisha Kapoor – ASCI: Protecting consumers, empowering marketers" from podcasts like ""OMD RedTalks", "OMD RedTalks", "MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF", "MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF" and "MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF"" and more!

Episodes (62)

Talk #9: Breaking Barriers: Empowering Women in STEM

Talk #9 explores why dismantling gatekeeping and traditional barriers in the tech industry is vital to creating a more inclusive and diverse sector that fosters innovation, creativity, and growth. Listen in to learn how Girls Who Code utilizes disruptive marketing and state-of-the-art educational programs to increase the number of women in STEM fields, boost their confidence, and change a long-standing perception of what a coder looks like.

enNovember 27, 2023

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Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets

Tune in for “Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets" as we explore blockchain technology and its potential to transform how advertisers and brands interact with consumers through digital wallets. George Stella, Founder and CEO of BIGToken, and Richard Taub, Co-Founder and CFO of BIGToken, will discuss how digital wallets can enhance consumer privacy and how smart contracts are revolutionizing data governance to reduce costs for advertisers and brands.

enSeptember 29, 2023

Inspiration from Ramesh Narayan – A&M enabler, trailblazer; the single most awarded professional in the space across India

Our award-winning series, MVP – The Master’s Voice Podcast, features respected industry experts especially invited to share their knowledge, insights and learnings from their experience and achievements, and I am delighted that our 94th episode features Ramesh Narayan, the singularly exceptional and respected Advertising and Marketing leader and enabler, and the most awarded professional across the A&M space in India, Ramesh Narayan.

The warm and self-effacing thought leader discusses his early career as a journalist, starting an agency, building great, long-lasting and rewarding professional relationships that turn into mutually respectful friendships and also shares other personal gems.

Ramesh also speaks discusses the importance of, and his love for, sustainability, equality and inclusiveness, the great impact of advertising and its ability to not just hep position the best brands as what they demonstrably are, today, but also to help empower society by weeding out terrible diseases like polio and evil social practices.

Ramesh also shares his views about the latest feature in his feathers-studded cap – the Honorary Lifetime Membership AAFA very recently conferred upon the doyen for his wonderful service.

He lauds the several A&M industry initiatives for measurement, like BARC, and also speaks of the need and room for improvement in measurement for other areas like FM Radio, and for the yet-unmeasured OTT space in India.

And much more.

This is Ramesh Narayan, the diminutive yet towering thought leader in straight-speak avatar, which is the only one I’ve ever seen him in. And this time round, there’s a bucket load of insights and inspiration for the younger professionals. Doubtless, his peers and everyone else across the spectrum will benefit too.

So go ahead. Listen. Reap. Revel. I hope you enjoy my conversation with Ramesh Narayan on this, the 94th episode of MVP – The Master’s Voice Podcast from MediaBrief.com. Thank you for your time

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

First, follow us on Facebook, Twitter, Linkedin, Instagram.
Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

enSeptember 04, 2023

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MVP – The Master’s Voice Podcast: Ep 53 features Sam Balsara of Madison World

In this, the 53rd episode of MVP – The Master’s Voice Podcast series, which is based on conversations with MVPs (Most Valued Players / Professionals) across important sectors of the Industry – we bring you a titan of the Indian Advertising and Marketing industry; someone who, needs no introduction to any practitioner in the space, because he goes by the name of Sam Balsara. Founder, Chairman & MD of Madison World.

More than half a decade of creating avenues for remarkable growth, guidance and mentoring for the entire advertising industry in India. And for the past 34 years, Sam has been an entrepreneur, first launching his feisty, innovative, creative and remarkably effective agency Madison, which he helped evolve and grow beautifully into Madison World.

On this, the 53rd episode of MVP - The Master’s Voice Podcast, Sam is a very happy man. Especially today, the 5th of May 2022, when this episode goes live to coincide with the return of the sorely missed and eagerly awaited Goa Fest, which Sam and, indeed, the entire A&M industry has been waiting for to resume.

So while Sam’s been looking forward to the return of GoaFest, here’s a message he wants to send out through this episode. “What I would request all the participants to do,” Sam tells me, “is to try and attend all the seminars… which provide the opportunity of broadening and widening your mind and horizons by listening to different points of view, which I think is very important in ultimately shaping your career.”

Sam speaks of several things, including the big highs from his career. Sam counts starting Madison on his own as a big high; also, winning the Media AOR mandate for P&G is another big high for him, because it signaled the arrival of the Media AOR in India, where there was no concept of a Media AOR prior to that win. In fact, Sam focused the Media AORs in those days, Coca Cola, Airtel, ITC and other very large prestigious AORs of TVS, who is still with Madison. When AORs first started, they were only buying AORs; but over the years, Sam and his team managed to convert the Buying AORs into buying and media planning APRs.

Once Lara entered the business, Sam says they pursued an aggressive diversification strategy, inspired by the success with the AORs to focus on unbundling, on specialization. Because by then they had a cadre of specialists who took pride in their work and business, and who became super experts, and the Media AOR specialists delighted clients with high value services to clients without concomitant costs. Soon, they had specializations and specialists for Outdoor, PR, rural and more. The formula was to hire super specialists. That design worked rather well, Sam says.

Sam also admits to a major pitfall, “of my own doing. In India," he says, "I took the

First, follow us on Facebook, Twitter, Linkedin, Instagram.
Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

enMay 04, 2022

advertising podcast

mvp - the master's voice podcast

sam balsar

mediabrief.com

pavan r chawla

MVP – The Master’s Voice Podcast | Manisha Kapoor – ASCI: Protecting consumers, empowering marketers

MVP, the Master’s Voice Podcast – our series based on conversations with MVPs (Most Valued Players / Professionals) across important sectors of the Industry, features Manisha Kapoor, Secretary- General of ASCI, or The Advertising Standards Council of India. Manisha is in conversation with Pavan R Chawla - host of the award-winning MVP - The Master's Voice, and Founder-Editor of Mediabrief.com.

The conversation explores ASCI’s major report, What India Takes Offense To, which is a study of complaints received at ASCI. Manisha tells us about the main reasons India gets offended with certain ads, and speaks of the types of ads that have drawn the greatest ire from people of India.

In a significant download to young marketing professionals, the conversation also covers the process and resolution of complaints that ASCI receives from its member organizations against other members or non-members for different types of alleged transgressions, like plagiarizing ads, etcetera.

For guidance to marketers, Manisha outlines the process and timelines taken for ASCI to help resolve complaints about ads by its members and others – ranging from timelines for normal resolution to fast-tracked complaints. And much more.

This is a deep dive that will help every marketer – from the young student to the most practiced professional – with information and professional guidance that will empower them to be ever mindful of truthful and unambiguously accurate advertising, and the responsibility in this area that every marketer must fulfil for their constituents, consumers and the people of India.

Listen in.

First, follow us on Facebook, Twitter, Linkedin, Instagram.
Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

enMarch 13, 2022

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Episodes (62)

Talk #9: Breaking Barriers: Empowering Women in STEM

Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets

Inspiration from Ramesh Narayan – A&M enabler, trailblazer; the single most awarded professional in the space across India

MVP – The Master’s Voice Podcast: Ep 53 features Sam Balsara of Madison World

MVP – The Master’s Voice Podcast | Manisha Kapoor – ASCI: Protecting consumers, empowering marketers

Take 47: The Batman

Take 46: Marry Me

Take 45: Nightmare Alley (2021)

Take 44: Encanto

Take 43: Spider-Man: No Way Home

Take 42: Eternals

Take 41: Dune

Take 40: No Time to Die

Take 39: Squid Game

Take 38: Midnight Mass

Take 37: Malignant

Take 36: Shang-Chi and the Legend of the Ten Rings

Take 35: The Green Knight and A24 Marketing

Take 34: Jungle Cruise

Take 33: The Suicide Squad (2021)