ecommerce platform

Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipity of missing the Super Bowl frenzy. 

Our dialogue takes a deep look into the specifics of B2B e-commerce platforms, the critical tools and functionalities needed for success, and the unique challenges businesses face when selecting the right technology. Jason brings to light the emerging trend of blending content with commerce and how it's transforming the B2B buying experience. Plus, don't miss out on the expansion of perspectives in the e-commerce enablement technology sector, where I discuss consulting for non-merchant clients and share my excitement for what feels like the dawn of a new era in B2B commerce.

Jason Greenwood is a major figure in the e-commerce sector and the founder of Greenwood Consulting, has been lauded as one of the top 24 e-commerce voices for 2024 by Dark Matter Commerce. With a rich background spanning over 20 years as both a merchant and a consultant, Jason's deep expertise in B2B commerce, retail tech, and trends is widely recognized. This May, his insights will reach an even broader audience as he takes the stage to speak at the B2B Online Conference in Chicago, further cementing his status as an influential thought leader in the digital commerce space. Make sure to check out Jason's The Ecommerce Edge podcast for consistent insights throughout the year.
 

In this episode:

• Jason Greenwood's expertise in B2B e-commerce evolution
• Insights from U.S. business trips and retail trends
• Digital transformation in sales processes
• Adapting legacy sales to modern online buying
• Integrating e-commerce solutions with existing business systems
• Critical B2B e-commerce platform tools and functionalities
• Content and commerce integration
• Expanding e-commerce consulting to non-merchant sectors
• Engaging with the B2B commerce community and podcast
• Reflecting on digital advancements and future B2B strategies

The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success.

Resources:

Jason's website: https://www.greenwoodconsulting.net/

Jason's LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/

Jason's podcast The Ecommerce Edge on Spotify: https://open.spotify.com/show/5HbftDWo3TpYjjNYzX5imh

Speaker at the B2B Online conference in May of this year: https://b2bmarketing.wbresearch.com/speakers/jason-greenwood

Honored as an influential voice in ecommerce by Dark Matter Commerce in their Top 24 Ecommerce Voices 2024: https://www.darkmattercommerce.com/news-post/dark-matter-commerce-presents-the-top-24-ecommerce-voices-2024/

Stephen Callender on LinkedIn

Elle McSharry LinkedIn

Foster Commerce

Welcome back to Unleash This! We’re exploring the future of eCommerce with Tym Stengert, Co-founder of CommerceWeavers. Join us as we dive into the exciting world of eCommerce in 2024 with one of its visionary pioneers, Tym Stengert. Gain invaluable insights and stay ahead in the ever-evolving digital marketplace. Don't miss out, hit play now!

The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

Unleash This podcast is back again! This is an important one! In this must-watch episode, join host Muhammad Hutasuhut as he sits down with the brilliant Ben Marks, the visionary Director of Global Market Development at SHOPWARE. 

Want to know what the eCommerce landscape is going to look like in 2024? Needing to know about the cutting-edge technologies that are gearing up to meet the skyrocketing demands of Shopware's dynamic user base? Ben Marks breaks down the incredible ways eCommerce is set to reshape the way we shop and sell online.

This podcast was created to help show you how to improve your ecommerce strategies and ecommerce tools. Stay in the know, click the SUBSCRIBE button, and elevate your business today! Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential! 

We’re going through the winter of eCommerce and brands everywhere are struggling. Nevertheless, brands willing to figure out how to bootstrap through hard times are finding opportunities to scale.

In this episode, Jordan West interviews Taylor Holiday of Common Thread Collective. They talk about the state of eCommerce right now, the attributes of brands that are succeeding right now, and the surprising best channel performance.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Service providers’ number one job is education.
• Even if you have a brand reputation, there's still the reality that trust = consistency x time. You have to spend more time educating why you're doing what you're doing.
• We're in a tunnel, there's a light at the end, but we've got some challenging times ahead. At the end of that, there's going to be more resiliency, more innovation, and better businesses.
• Moving way too slowly and conservatively when you can capture a ton more market value can be your biggest mistake.
• There's still nothing close to Meta ads. It’s still so disproportionately the best primary value capture opportunity for every business. 
• Google is always going to be the king of demand capture.
• Diversification is the siren's song of death. There is an opportunity cost to every dollar that you take out of Facebook and put into an alternative channel. That opportunity cost is damaging. 
• The fundamental inhibitor to most businesses' growth is the lack of financial understanding.

Recommended App:
Statlas.io https://statlas.io/

Recommended Book:
Competitive Strategy by Michael Porter
https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487 

Today’s Guest:

Taylor Holiday is an athlete and is now the CEO of Common Thread Collective. They are an eCommerce growth agency that helps brands that have a clear sense of who they are, do a great job in building their brands, and are looking for growth strategy.

Connect and learn more about Taylor and Common Thread Collective here:
Website:  https://www.commonthreadco.com
LinkedIn:  https://www.linkedin.com/in/taylor-holiday-a169b322
Twitter:  https://www.twitter.com/taylorholiday 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory