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In this episode of the Cold Calling Podcast, Collin reaches out to a prospect whose business is in SaaS. She gave him a solid referral and asked for Collin to send her an email. Collin shares that, when a prospect asks for an email then you need to push a little further. If you give them what they're asking for, will they book some time with you to see if it makes sense to move forward? If no, then they just want to get out of the call ASAP!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin dials the cellphone of a prospect and finds out that he is neither a podcast listener nor has he explored the potential of podcasting to drive revenue for their business. Collin was keen on respecting the prospect's time as much as possible and got the signal to send an email introducing what Salescast can offer for him to gauge if it makes sense to continue the conversation.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Amy Hrehovcik coaches Ed on his opener which removes much of the self-deprecation he used to have. She gives high marks for coachability and Collin also suggests that, instead of asking if the prospect has considered podcasting to drive business, simply ask, "what do you know about podcasting?" to open up the conversation. If you know what they do know, you might be able to tell them more about what they DON'T know about podcasting!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who lets him know that the decision to explore podcasting falls on his boss. He also shares that podcasting may not be that good a fit since they are in the drug and alcohol industry and he doesn't want to attract much attention to it. That being said, Collin still got a referral to the decision-maker and got the green light to reach out to him!

To learn more about Monster Connect and to claim your free dial session visit:

 https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins Collin for some live coaching. Collin is on fire and reaches out to a prospect whose podcasting efforts were focused on brand awareness. He offers to send an email with more information but he stresses that, before doing so, it's always best to get a commitment first. You can ask if the prospect is open to spending some time together to go over some recommendations before putting together a plan that's specific to the prospect's particular podcast!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins for some live coaching as Collin gets in touch with a very well-known sales influencer. At first, the prospect was skeptical about Salescast's clients with the reason being that he actually knows them! He warmed up quickly after Collin vouched for the facts and remarked THREE times that it was great that he received an actual phone call and not spam. The lesson is that cold calls still very much work, so pick up the phone!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin cold calls a prospect who immediately said that he's not interested. However, Collin pressed further and asked if he has even just half a minute and then he can decide with certainty that it is not a conversation he wants to have. In the end, Collin learned that they have an overabundance of leads, and podcasting had to take a step back, so he said he'd shoot him an email and they can pick up the conversation when they do revive their podcast.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins the show to coach on "the jobs to be done." This strategy figures out how the prospect is doing the job today and sees if they're open to a possible better way of doing things. She also commends Collin on reminding the prospect of the value he's getting and letting him know that he will do his due diligence before the meeting. This helps increase the show rate and lets the prospect know that Collin had not done a thorough check yet BUT he will so as to come prepared for their call.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin reaches out to a podcast host who shared that, after COVID, their podcast never picked back up again. Although his first objection is that they won't likely revive the show in the next 6 months, he is open to learning more about podcasting strategies that have worked for Salescast. He agrees to meet and shares more details on his show so Collin can prepare.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin cold calls a podcast host who was very interested to know more and immediately booked a meeting. Collin shares that a way to make the most of coaching is to spend time with the script and practice it. Ed adds that seeing success with a certain style helps to snowball the effect to another level.

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To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin speaks to a podcast host whose show has reached 40,000 downloads and 10,000 on YouTube in a short span of time. What Collin realized is that show host who finds success doing what they're already doing have a lot of resistance to what he has to offer and see no need to change strategies.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect who had initial objections about handing over their podcast as they are a creative company. However, after a few insightful questions, Collin zeroed in on content ideas and resources as their main problems, to which Collin shared Salescast's success with 75 companies and more than 1 million downloads. The prospect, saying never say never, agreed to receive an email from Collin to check out his ideas for their podcast!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Ed reaches out to a prospect who loved it that he owned the fact that the call was indeed a cold call. As he was busy at the moment, he gave permission for a follow-up call half an hour later. Collin also reminds Ed about referrals and asking the prospect if it's okay to let the referral know that they were referred or if it should remain their little secret.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin cold calls a prospect whose company has done some initial research into a possible podcasting strategy. He asks Collin to send him an email for more context so that he can then pass it on to the founder. Collin agrees, confirms the email address, and takes note to cc the founder too.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Ed cold calls a prospect who seemed interested in learning more about podcasting but was hesitant in booking a meeting. Collin shares some ways to book a meeting while getting out of the zone of resistance, but the biggest takeaway is that you should never book a meeting just to book a meeting!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Jeff Swan joins the conversation to help Ed pique the interest of C-suite executives during cold calls. Collin also reminds Ed that, even though a prospect's objection seems final, you can perform a last-ditch effort along the lines of "before I close out your file, have you ever considered podcasting as a strategy to drive revenue?" to keep the conversation going.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose business is an enterprise SaaS platform. His interest was piqued when he learned the 3 high-level ways podcasting drives revenue: producing his own show, guesting to get in front of ICPs, and advertising. He followed the conversation intently and proposed that Collin present to his marketing and sales teams to get something set up by July, the start of the next fiscal year. Of course, Collin booked this immediately!

To learn more about Monster Connect and to claim your free dial session visit:

 https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Jeff Swan coaches Ed to break down a cold call into 3 parts instead of a script to get over with: cold opener, pique curiosity with an illuminating question, and call to action. He also suggests leveraging customer success stories with podcast hosts who have had less than desirable experiences with their shows. These stories provide hope and belief that podcasting can actually work for them but perhaps with a different strategy!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who is interested to find out how their venture fund can drive more revenue through podcasting. He agreed to take a few minutes to talk more about it in a couple of weeks as he would be out traveling the following week.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

In this episode of the Cold Calling Podcast, Jeff Swan helps Collin and Ed with the script for marketing leaders. To test it out, Ed connects with a prospect whose primary objection was that their podcast is doing really, really well. A trick he suggests is to mirror back the compliment on what the prospect is most proud of (in this case, their production) and ask if podcasting, in general, is a revenue driver or a branding exercise. This reveals what "camp" they are in terms of podcasting strategy and how best to approach them moving forward.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast