emailstrategies

In this age of app-first technologies, what makes one application stand out from the rest? In today’s special episode of the ForTheLoveOfEmails podcast, we invite Priya Patankar of PhonePe, which is one of the leading payment apps in India with our host Tanishq Juneja, the co-founder of Pepipost

Priya shares valuable nuggets from her extensive marketing experience across multiple industries. She discusses the strategies used by PhonePe to stand out in the crowded payment apps market and explains how email has been an integral part of their marketing and growth strategies. 

They discuss:

• What is one unique thing that PhonePe brings to the market right now?
• Is email a good channel for app-first companies?
• How significant is the email's contribution to your overall growth? 
• How do you plan to leverage email and the growth of your products and business in 2021? Is there a special focus in 2021? 
• When did you realize that there are a lot of drop-offs and how did you use emails to prevent further damage?
• How do you regularly make sure that users are well-maintained for your email program? 
• An email campaign that became the hero of the last year for you
• What level of personalization have you done for your user base?
• In what capacity in your programs, you're using AI? 
• Have you witnessed any campaign where your email was sent at such a right point that it generated great ROI?
• How do you associate campaigns which are objectively not transaction-driven?
• Being a unicorn by itself, what are some of the best practices you would follow religiously as an email marketer?
• One thing you would like to tell all the app first companies as an email marketer yourself.

In the episode, James Martell is joined by Erik Harbison, CMO at AWeber to for a conversation on driving affiliate sales with email marketing. Erik debunked a few email marketing myths, shared the 4 things that influence deliverability, importance of subject lines and more.

In the episode, James Martell is joined by Erik Harbison, CMO at AWeber to for a conversation on driving affiliate sales with email marketing. Erik debunked a few email marketing myths, shared the 4 things that influence deliverability, importance of subject lines and more.

If there is anything you need to pay attention to, it is the fact that "a whopping 70% of people who visit your website, will never return again unless you get them on your email list". If you are looking at opportunity lost, let that settle in, and listen in as Erik shares a whole lot more.

Erik also continues to leverage his experience in marketing and is the creator and lead instructor for the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont. Understanding fundamental digital marketing channels are so important to be aware of for business, marketing and startups.

4 Things That Influence Email Delivery
Erik shares that there are steps that need to be taken to make sure your email gets to the inbox. He says there are 4 main steps to get that email delivered and explains this in detail to ensure the success of delivery. There are some best practices that need to followed and what you can do to control these 4 crucial pieces to the puzzle.  Erik shares what he thinks is the number one priority for affiliates and business owners to have their affiliate marketing strategy placed. Too many people do not put a priority on building their email list, but Erik shares how easy it is to do this and how beneficial and profitable it is to have an email list. They also share of the myths about email marketing, and the newsworthy rules from GDPR (General Data Protection Regulation).

Driving Affiliate Sales with Email Marketing
Erik shares some really great tips on what your subject line needs to say to build interest and curiosity, and get subscribers to open them. Erik also shares the AWeber affiliate program, and how they pay 30% for the lifetime of the account that you refer.

Listen to Learn:
How to get your email list started
Why you should never buy an email list
The 4 steps to making sure your email hits the inbox
What to look for from your email service provider
The GDPR compliant management of emails
How to build a relationship and set the right expectations
How to write a great subject line that gets emails opened
Why AWeber pays for the lifetime of a customer
James wrapped up the episode with an invitation to listeners wanting to develop a lifestyle business to take advantage of his FREE Discovery Call. James also invited you to Subscribe to the Affiliate Buzz on our website, on iTunes, and on our new YouTube Channel to be alerted to new episodes.

Need more people ordering your product, visiting your webinars or opening your emails? Perhaps what you're missing is this one key ingredient. Teachers just love to give you a complete lesson, but.. In this thought provoking teaching, Daniel Deyette explains why you might want to leave people unsatisfied on purpose! Fact is consumers will love you for it... Want to know why? Tune in!

On this edition of Keepin' It Real/Really Odd, we take a look back at the most bizarre moment of President Obama's FIRST election and give you a preview of what might be a bizarre moment in next year's inauguration, courtesy of Donald Trump and the Freedom Kids! Also, Ted Cruz on the trail saying he doesn't really want to insult Donald Trump, but has the damage been done with his "New York Values" comment? All that and so much more!