EP #21 Mastering email, the story of rapid growth from an app first unicorn, Phonepe.
In this age of app-first technologies, what makes one application stand out from the rest? In today’s special episode of the ForTheLoveOfEmails podcast, we invite Priya Patankar of PhonePe, which is one of the leading payment apps in India with our host Tanishq Juneja, the co-founder of Pepipost
Priya shares valuable nuggets from her extensive marketing experience across multiple industries. She discusses the strategies used by PhonePe to stand out in the crowded payment apps market and explains how email has been an integral part of their marketing and growth strategies.
They discuss:
- What is one unique thing that PhonePe brings to the market right now?
- Is email a good channel for app-first companies?
- How significant is the email's contribution to your overall growth?
- How do you plan to leverage email and the growth of your products and business in 2021? Is there a special focus in 2021?
- When did you realize that there are a lot of drop-offs and how did you use emails to prevent further damage?
- How do you regularly make sure that users are well-maintained for your email program?
- An email campaign that became the hero of the last year for you
- What level of personalization have you done for your user base?
- In what capacity in your programs, you're using AI?
- Have you witnessed any campaign where your email was sent at such a right point that it generated great ROI?
- How do you associate campaigns which are objectively not transaction-driven?
- Being a unicorn by itself, what are some of the best practices you would follow religiously as an email marketer?
- One thing you would like to tell all the app first companies as an email marketer yourself.
