Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791
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Today’s show:
Rich Barton joins Jason to give a masterclass on his thought process behind creating evocative top-tier brands like Zillow, Expedia, and Glassdoor. (22:02) Rich also discusses the lessons he learned from Bill Gates during his time at Microsoft (49:22), how tech management has evolved (57:04), and more!
Rich's blog on branding: https://www.hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names
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Time stamps:
(0:00) Zillow CEO Rich Barton joins Jason
(1:58) The creation of Zillow’s Zestimate
(7:03) “Tension and Importance” and empowering people in the workplace
(13:24) Crowdbotics - Get a free scoping session for your next big app idea at crowdbotics.com/twist
(14:53) Branding and creating iconic company names
(16:53) Navigating major layoffs
(22:02) Back to building top-tier brands, “What got us here, won’t get us there”
(27:54) OpenPhone - Get 20% off your first six months at https://openphone.com/twist
(29:25) Steering the complex dynamics of startup-attorney interactions
(33:22) Defying convention to create stellar products and the effects digital currency
(37:54) Fitbod - Get 25% off at https://fitbod.me/twist
(39:23) Innovating in the real estate industry
(49:22) Lessons Rich learned from Bill Gates during his time at Microsoft
(57:04) How tech management has evolved
(1:01:27) How Covid-19 and remote work changed the landscape
(1:07:02) The concept of “iBuying”
(1:10:31) Continuous high-interest rates, “zoom towns”, and the “great reshuffling”
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Follow Rich: https://twitter.com/Rich_Barton
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