brandidentity

Why did Toys R Us have to close all of its UK superstores in 2018?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this Christmas special, Sean examines the charming story behind one of our best-known toy brands before hearing how it faltered.

Expert commentators and employees reflect on why the business had been so successful and what went wrong.

Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.

Together, they hear how Toys R Us is making a comeback in the UK.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which we could cover in future episodes.

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

This Week in Startups is brought to you by…

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Today’s show:

Rich Barton joins Jason to give a masterclass on his thought process behind creating evocative top-tier brands like Zillow, Expedia, and Glassdoor. (22:02) Rich also discusses the lessons he learned from Bill Gates during his time at Microsoft (49:22), how tech management has evolved (57:04), and more!

Rich's blog on branding: https://www.hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names

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Time stamps:

(0:00) Zillow CEO Rich Barton joins Jason

(1:58) The creation of Zillow’s Zestimate

(7:03) “Tension and Importance” and empowering people in the workplace

(13:24) Crowdbotics - Get a free scoping session for your next big app idea at crowdbotics.com/twist

(14:53) Branding and creating iconic company names

(16:53) Navigating major layoffs

(22:02) Back to building top-tier brands, “What got us here, won’t get us there”

(27:54) OpenPhone - Get 20% off your first six months at https://openphone.com/twist

(29:25) Steering the complex dynamics of startup-attorney interactions

(33:22) Defying convention to create stellar products and the effects digital currency

(37:54) Fitbod - Get 25% off at https://fitbod.me/twist

(39:23) Innovating in the real estate industry

(49:22) Lessons Rich learned from Bill Gates during his time at Microsoft

(57:04) How tech management has evolved

(1:01:27) How Covid-19 and remote work changed the landscape

(1:07:02) The concept of “iBuying”

(1:10:31) Continuous high-interest rates, “zoom towns”, and the “great reshuffling”

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Follow Rich: https://twitter.com/Rich_Barton

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Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four

Apply for Funding: https://www.launch.co/apply

Buy ANGEL: https://www.angelthebook.com

Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

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Follow Jason:

Twitter: https://twitter.com/jason

Instagram: https://www.instagram.com/jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

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Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

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Subscribe to the Founder University Podcast: https://www.founder.university/podcast

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're sure you'll be able to take away many practical tips and tricks to improve your marketing! Topics covered in this episode: -Copywriting tips and tricks -Being a self-employed marketer -Improving your inner copywriter -Finding inspiration as a marketer We've also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7 If you enjoyed this episode, make sure you're subscribed for some more marketing content 👏

How did Chick-fil-A become the third-largest restaurant chain in the U.S.? Why does it serve salad? And can Angie’s moral compass override her craving for a chicken sandwich?

My guest today is Conna Walker, Founder and CEO of House of CB and Mistress Rocks. Conna started House of CB at just age 17 with a £3,000 family loan. Since then House of CB has grown into a multi-million-pound business with over 40 retail locations and a worldwide community of over 3m. Worn by Chrissy Teigen, Jennifer Lopez, the Kardashians, and many more... Conna’s business is an innovator in brand marketing and her goal is to embrace the female form in order to champion female empowerment. Conna is one of the youngest, and most successful entrepreneurs in the online fashion retail space, I’ve always admired her vision and clarity of brand identity, and I am so excited to chat to her today.

Topics:

Does your business need a USP?

Being a 'Girlboss'

Being a business owner in the public eye

Having confidence in your vision

The cycle of creativity

The reality of running a business

Buy the Working Hard, Hardly Working book here: http://linktr.ee/whhw 

Follow along on Instagram: https://www.instagram.com/gracebeverley/

Keep updated on LinkedIn: https://www.linkedin.com/in/grace-beverley-574a10102/

Shop Sustainable Style at TALA: http://wearetala.com

Get everything you need to reach your fitness goals at SHREDDY: http://shreddy.com

Working Hard, Hardly Working is produced by Burning Bright Audio, the series producer is Ben Tulloh, editing by Hunter Charlton and video editing by Chris Ahjem.

Hosted on Acast. See acast.com/privacy for more information.

I think this mashup is really important because it answers a lot of questions that entrepreneurs who are brand new to the game have - and reinforces the beliefs of the older, more hardened folks. Some topics featured here are company name, brand recognition, practicality and funding. Great content that I know you'll get some value from :)

In this episode, Craig and Bedros talk about the seven strategies behind building a brand for your business. Today, people don’t solely buy things for the service it provides. They buy into the personal identity of your business. The more connected customers feel to your brand, the more you can dominate the competition in your market.

Here’s what you’ll discover:

2:25 - How Fit Body Boot Camp builds a deep connection with the end user by stepping out of the studio and into the comedy.

4:03 - How bringing charity into your business inspires global and local change while adding a competitive edge.

6:58 - Why you need to embrace change and lead with courage and confidence before you perish.

9:43 - Why building morale around your brand will create a strong culture and crush the competition.

15:10 -  How building your team members up into fighter jets grows your brand and impact.

An episode only about brand. What is brand and what to do before thinking about logos and business cards. Why your promise needs to be consistent, how to articulate your promise and balance self-service with serving others. Stand for something and against something.

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

How to be disruptive balancing innovation and calculated risk to grow your business & leverage bigger companies without picking fights you can’t win.

[Business, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com