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480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill

Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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For today’s episode I hop on Zoom for a call with Team GaryVee strategist Raghav Haran. We talk about strategies to navigate the entrepreneurship & business world in this time, and why innovation matters right now. Make sure to hit me up and leave a review to let me know what you thought!

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1:03 Jason's thoughts on the exploding DTC movement
4:10 How Jason discovered Eight Sleep
7:15 Jason intros Matteo Franceschetti
8:18 Matteo describes starting Eight Sleep and The Pod
15:48 What was Matteo's history before Eight Sleep
16:27 What did Matteo learn from his prior career in Solar Energy?
20:11 What has Matteo learned about users' sleep through data analysis
22:54 How does the thermo alarm work?
26:52 What is Eight Sleep doing with their sleep data?
29:36 What does the future look like for Eight Sleep?
36:50 What has Matteo learned about DTC marketing?
40:20 Dealing with returns
42:46 Which marketing channels does Matteo capitalize on?
46:30 What were Jason's instructions for reading Eight Sleep ads?
46:55 Are pop-up locations a possibility?
49:03 What is the endgame for smart-fitness products like Peloton & Tonal?
56:04 Eight Sleep's $40M raise

Kicking off my trip to the UAE, I was honored to host this breakfast round table, taking questions around company culture, identifying culture shifts, and the importance of creating great content to boost a brand's presence in an increasingly mobile world

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 I sit down and talk with The Eighth, a fairly new retail business attacking the white space they saw in the men's luxury underwear market. We discuss their early days in researching and identifying the market, luxury branding, SEM and SEO approaches, influencer marketing, content creation and the importance of documenting versus creating. For the listeners that have asked in the past, this is some really good insight into how I approach  introductory business meetings, evaluate the viability of new businesses, and suggest marketing strategies. Thanks for listening, excited to hear your thoughts and learnings from this one.

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Was awesome to have Labrinth come through and play and hang at the VaynerX lounge in Cannes, France two weeks ago. Loved sitting down with him for this little impromptu interview, chatting about number one hits and creative freedom, he also does a live performance at the end ;)

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If you saw any of this week, you know it was a busy one all around. There's some incredibly important bits in these highlights that everyone should hear. In the talk I gave at CUNY City College, I pushed hard what it's like to build up a business starting from near nothing, and introduce someone to Shopify. I talk about the direction and status of retail to a room full of VC's, and pushed hard that being an "entrepreneur" running a startup isn't "easy". It doesn't just happen. Cant' wait for you to see what's in store for next week ;). ENJOY! 

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Who has time for ‘wellness'? I'm just trying to pay the bills. I would love to eat healthy, but I simply can't afford it. When it comes to great food – plant-based or otherwise — the common refrain is that its either too expensive, inconvenient or simply unavailable. Often it's all of the above. Although I often rebut several myths that swirl around these arguments, it’s undeniable that there is much truth in these assertions. Whole Foods has earned the moniker Whole Paycheck for a reason. If we want to truly redress our health care problems, we need to lay ruin to the elitism that so unfortunately undermines populist accessibility to optimal nutrition. In order to achieve this end, we must disrupt traditional supply chain methods. Combat special interests that entrench the status quo. Eliminate overpaid middle men. And leverage forward-thinking innovation to improve access, convenience and affordability to healthy food beyond the well healed for those who need it most — everyone. Gunnar Lovelace to the rescue. Yes, that is his real name. A life-long wellness advocate reared on a true-to-life commune by a single mom, Gunnar inherited his passion for health, yoga, mindfulness and expanded consciousness at birth — long before it became a zeitgeist thing.  Gunnar and I go way back. Years before my personal transformation. I still vividly recall our initial meeting when he walked into my law office in 2000 to discuss representation of his venture of the moment, GoodLife – an early internet socially conscious Yelp. On his feet were sandals. In his hand? A large mason jar filled with a mysterious and murky green sludge. What is that? Who brings something like that to a meeting with a lawyer? My very first glimpse of what I did not know at the time would later become a staple of my life. Well ahead of its time, GoodLife fell victim to the dot-com bubble of the early aughts. But a long-lasting friendship survived. A serial entrepreneur, now Gunnar is back and on to something big — very big — as the founder and co-CEO of a new business that represents a seismic shift in affordable access to healthy food — Thrive Market. The digital love child of Costco and Whole Foods, Thrive is a direct to consumer, online shopping club platform that offers over 4,000 of best, healthiest, most popular natural and organic food brands in the world, but at a staggering 25-50% off typical retail prices, shipped anywhere in the United States for free. How do they do it? By eliminating all the aforementioned middle men — the brokers, slotting fees and pay-to-play that is endemic in the food industry — and passing that savings along to members. In addition, for every paid membership to Thrive ($60 / year), they give a free membership to a low income family, a teacher, or a military vet. Although founded less than two years ago, Thrive is growing incredibly fast. Beyond notable seed investors like Tony Robbins and Deepak Chopra, this past summer they closed a $30M Series A round of venture funding led by Greycroft with participants like John Legend, Toby Maguire & Demi Moore. These funds are already hard at work fulfilling Thrive's mission statement, which is to make healthy living easy and affordable for every American family. Good news for everyone. Not your typical startup founder, Gunnar's keen business acumen inhabits the ethos of a yoga teacher. He's got a huge heart. He's one of the good guys. And I am super proud of what he is building. Enjoy! Rich