employeewellbeing

Today's episode of the GaryVee Audio Experience is a recent keynote I gave in Naples, Florida at Hall of Aime! I talk all about the social media strategy you should be thinking about, how to get your business through a recession, and marketing advice for the year ahead. I explore the power of micro-branding and why it's critical to winning in 2023, and I also delve into the world of TikTok, LinkedIn and a lot more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

CEO of mortgage company better.com, Vishal Garg, called a zoom meeting of 900 staff, which was 15% of his workforce and then he fired them all! In one go! There are a lot of criticisms around the situation, including the moral implications, but Rob has seen the zoom word for word so wants to give you the ‘lowdown’ in this TDE episode.

KEY TAKEAWAYS 

• Rob had to deal with a similar dilemma in the first UK lockdown. It was one of the hardest things he had to do in his career, thankfully furlough helped him be able to keep most staff but it was also to a high cost to himself: he had to use 7 figures in cash to pay wages and keep things going until the furlough payment came in.
• Most of those criticising this CEO have never had to deal with that kind of decision. You have to save the company or you lose all of your staff. 
• Rob was always taught to be honest with employees when laying them off, it’s not fair to give them false hope or ‘fluff it up’. Ultimately they are losing their jobs and there isn’t really a kind way to deliver this news.

BEST MOMENTS 

“Have all these people that are hating on this ever had to lay off staff?”

“I do worry he is gonna get a lot of hate for this when in reality it was very brave”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

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https://robmoore.com/podbooks

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company doesn't shy away from speaking out on social issues. PLUS for our postscript "How You Built That," we check back with Clay McCabe of Zipper Rescue, a repair kit that helps people fix their broken zippers at home. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast this episode is a first hand look into how we make written content. I sat down with my copywriter for 18 minutes to chat through things I wanted to see on LinkedIn, my email newsletter and blog. Crazy how much content can come out of one meeting.

Tweet me @GaryVee with any feedback and check out some of the videos we discussed at vaynemedia.com

For more info on 4Ds email nick@thesashagroup.com

--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message