equestrian business

#031 - If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis.  We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything! 

Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India takes us through her own horse shopping journey that had her driving from state to state searching for the perfect horse, only to become increasingly frustrated at the lack of ability to search through online listings in an effective manner.  

You'll learn:

• The minimum amount of money needed to hire an app developer if you aren't doing it yourself
• Why finding a US-based developer was important to India even though it was more expensive 
• The importance of continuing to connect with your audience while taking notes on what they need and are asking from you

Tune in to hear everything India has learned through the development of her buy/sell/search app, Mane Street Market, along with tips to help you determine if developing an app is the right move for you.

Connect with India Wilkinson & download the Mane Street Market app:

Website: manestreetmarket.com
Instagram: @manestreetmarket
Facebook: /manestreetmarket

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

#24 - Sally Batton served as the Director of Riding and Varsity Equestrian Head Coach at Dartmouth College in Hanover, NH for over 30 years. During this time, she was named the American Riding Instructor's Association 2008 Instructor of the Year, awarded the 2013 Intercollegiate Horse Shows Association (IHSA) Lifetime Achievement Award, and was also inducted into the 2020 IHSA Hall of Fame.

Today, Sally is the president and founder of the Athletic Equestrian League, an organization of equestrian athletes who compete in practical horsemanship. She joins the show to share her tips for aspiring equestrian clinicians and how she gets paid to teach her highly sought-after polocrosse and jumping clinics in destination locations such as Alaska, Hawaii, and South Africa. You'll also hear about her upcoming book release, The Athletic Equestrian: Ride Like a Varsity Athlete, which is available for pre-order now.

Connect with Sally at the links below:

Website: athleticequestrian.com
Instagram: @athleticequestrian
Facebook: /athleticequestrian
Email Inquiries: athleticequestrian@gmail.com

Be sure to let Sally know that you heard her interview on The Leadline!

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This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.

#021 - Jamie Samples of Yellow Barn Media has been hustling as a business owner for the past 15 years. Despite her drive and passion, there was one goal she always seemed to miss year after year: earning a 6-figure salary.

Like many entrepreneurs, Jamie believed that doing everything herself was the key to saving loads of money and achieving success. She chased all of the things that everyone says you SHOULD do as a business owner, but still struggled to produce the results she was after. What was she doing wrong?

Tune in to hear the changes that this passionate equestrian professional finally implemented in 2021 to reach that big $xxx,xxx goal and permanently transform her mindset.

Connect with Jamie at the links below:

Website
Instagram

Click here to see Jamie's Instagram post that we reference during this episode.

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This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.

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Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!

#10 - Understanding your revenue is an imperative part of running and growing a successful horse business. This leads to the question: do you know how much money your business actually makes, or have you just been "winging" it? 

Join guest and business strategist Kelly Giordano as she talks about how equine entrepreneurs can take steps to better understand revenue and how to project their income.  

In this episode, you'll learn how to:

• Evaluate your current income streams
• Analyze where you may be losing money & why
• Table items that aren't producing profit for you or your business

Whether you run a service-based business or product-based horse business, these strategies will help you gain a better understanding of your finances and be better prepared to hit your next big income goal.

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode10.

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Enjoying this podcast? Join The Leadline Community on Facebook and connect with like-minded equine business owners today!

#06 - Working a full-time job while trying to run a business on the side can be quite the undertaking for even the most motivated entrepreneur. 

In this episode, we talk with guest Leah Kaufmann of Dapplebay who shares her story of how she put her dream on hold to the point of selling her business and how she later bought it back to return stronger than ever. 

You'll hear: 

• Why Leah sold her business in 2014 only to buy it back years later
• How she got serious on the 2nd attempt and when she knew it was time to leave her day job
• Why hiring a business strategist was the best investment she made in her business to date

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode6.

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Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!

#04 - Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.

She has also written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author of Confessions of a Timid Rider and Girl Forward. Heather additionally co-authored and published a new release in 2021 called Body Conditioning for the Horse & Rider.

(We weren't kidding when we said she wore MANY hats!)

In this episode, Heather shares how writing a book is a great way to build your brand and establish authority in your field.

You'll hear:

• Why a book is better than a business card
• How to combat your fears and overthinking when it comes to writing
• Why she takes a 1-month break in between her final book drafts
• What kind of money you need to set aside to publish your first book

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode4.

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Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!

#01 - In this introductory episode, host Mandee Flanders shares 3 things horse business owners can implement right away to make sure they're on the path to success.

Connect with The Leadline:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/episode1.

Do You Know Who Your Ideal Customer Is?

As an animal care professional it's important that you spend time considering who your ideal customer is, so you can market your service to best effect. Here's some tips to help you get started thinking about it.

For more info and advice please visit my website www.taranet.co.uk Where you can also find a link to my guide "like to work as a holistic therapist for animals"

You can get more tips and info by on my Social Media or websites:

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