equine business

#36 - Countless horse trainers struggle with time and money, working 50-70+ hours every week with nothing to show for it at the end of the day. Business mentor and founder of the Professional Horseman's School, Colton Woods, shares his top tips to help trainers become more profitable, avoid burnout, and achieve the life of freedom they deserve.

Visit our show notes below for the links mentioned in this episode, including Colton's free eBook download.

Connect with Colton Woods:

+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/36.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

#031 - If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis.  We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything! 

Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India takes us through her own horse shopping journey that had her driving from state to state searching for the perfect horse, only to become increasingly frustrated at the lack of ability to search through online listings in an effective manner.  

You'll learn:

• The minimum amount of money needed to hire an app developer if you aren't doing it yourself
• Why finding a US-based developer was important to India even though it was more expensive 
• The importance of continuing to connect with your audience while taking notes on what they need and are asking from you

Tune in to hear everything India has learned through the development of her buy/sell/search app, Mane Street Market, along with tips to help you determine if developing an app is the right move for you.

Connect with India Wilkinson & download the Mane Street Market app:

Website: manestreetmarket.com
Instagram: @manestreetmarket
Facebook: /manestreetmarket

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

#17 - Brittney Chambers (Brittney Chambers Horsemanship and CBC Therapeutic Riding Academy) first opened her riding lesson program in 2015 with only one client and one horse. 

Today, she serves over 100 lesson clients with more than 30 on a waiting list - an accomplishment she never could have foreseen back in the days when her car trunk was serving as her mobile tack room. 

Given her amount of substantial growth over the years, Brittney began to realize that she could help the many lesson program managers and barn owners who were approaching her for help. This prompted the launch of her latest service: lesson program consulting. 

In this episode, you'll hear from Brittney:

• The processes she wished she had implemented earlier on in her lesson program
• How she was able to GROW her business during 2020, even during a shutdown
• Why it's so important to pace your growth when working with limited funds

If you're ready to build the streamlined, stress-free lesson program of your dreams, click play now! For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode17.

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This episode is brought to you by EquiDirectory, an online horse business directory and marketplace where more than 5,000+ other equestrians have already listed their horse business. Basic business listings are totally free, so sign up and list your business today by downloading the EquiDirectory app or visiting EquiDirectory.net.

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#12 - Bookkeeping is a skill that every small business owner should have in their entrepreneurial arsenal, whether handled internally or outsourced to a professional. Don't just ignore your books and hope for the best! (Hint: It won't work out for the best...)

Sharnette Atkinson of Hillcrest Bookkeeping Solutions joins us to share why bookkeeping is an often-overlooked necessity in many equine businesses and how to start addressing the need right away.

In this episode, you'll learn more about: 

• Tracking your expenses electronically using QuickBooks
• How a professional can help you stay up to date on current tax laws and write-offs
• The best methods to backup your data in the event you're audited

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode12.

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#11 - In 2016, equestrian and adult amateur Tara Swersie was a busy working professional who was overwhelmed by the amount of time it was taking her to track and manually fill out the paperwork required to compete in local horse shows. Determined to find a solution, she set out to create what is now known as Strider, the #1 equestrian event platform for people to find, book, and pay for top equestrian opportunities.

Today, over 90,000 equestrians are using her platform to find and register for horse shows, masterclasses, and more.  In this episode, Tara along with Strider COO Natasha Sprengers-Levine join The Leadline Podcast for a great conversation about how equestrians can utilize technology to increase their revenue and improve overall customer experience.

If you’re a business owner looking to streamline your processes and increase revenue, or a rider looking for a better way to find and register for equestrian events, this is one you won’t want to miss.

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode11.

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#10 - Understanding your revenue is an imperative part of running and growing a successful horse business. This leads to the question: do you know how much money your business actually makes, or have you just been "winging" it? 

Join guest and business strategist Kelly Giordano as she talks about how equine entrepreneurs can take steps to better understand revenue and how to project their income.  

In this episode, you'll learn how to:

• Evaluate your current income streams
• Analyze where you may be losing money & why
• Table items that aren't producing profit for you or your business

Whether you run a service-based business or product-based horse business, these strategies will help you gain a better understanding of your finances and be better prepared to hit your next big income goal.

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode10.

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#06 - Working a full-time job while trying to run a business on the side can be quite the undertaking for even the most motivated entrepreneur. 

In this episode, we talk with guest Leah Kaufmann of Dapplebay who shares her story of how she put her dream on hold to the point of selling her business and how she later bought it back to return stronger than ever. 

You'll hear: 

• Why Leah sold her business in 2014 only to buy it back years later
• How she got serious on the 2nd attempt and when she knew it was time to leave her day job
• Why hiring a business strategist was the best investment she made in her business to date

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode6.

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Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!

#05 - Have you been aimlessly throwing money at advertising with the hopes that it will attract droves of paying customers to your business?

Sadly, most advertising efforts result in disappointment. Why?!

Tune in as Denise Alvarez (Stormlily Marketing) shares 3 questions to ask yourself as a business owner before you open up your wallet and sign that next ad contract. Stop wasting your hard-earned dollars and start using the advertising methods that actually work for YOUR audience! 

You'll also learn which three types of ads we recommend considering in 2021, such as: 

• Equine Association & Membership Advertising
• Social Media Advertising
• Podcast Advertising
• ... plus one bonus advertising method that Denise mentions near the end of the show!

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode5.

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#03 - Lisamarie Johnston of Full Stride Solutions started building websites as young as age 13, but it wasn't until years later - when pursuing a dream to work from home to be with her dog more often - that she finally decided to convert her side hobby into her primary source of income.

In this episode, Lisamarie talks about why building your own website is easier than ever for the DIY entrepreneur. You'll learn: 

• How to select and buy a domain name
• Which website builder platforms are best for beginners
• What page every website should have

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode3.

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#01 - In this introductory episode, host Mandee Flanders shares 3 things horse business owners can implement right away to make sure they're on the path to success.

Connect with The Leadline:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/episode1.

Being a business owner is a big responsibility, but you don't need to figure it all out on your own. The Leadline teaches horse business owners the best productivity skills, marketing strategies, money tips, and more through interviews with the smartest and most innovative entrepreneurs in the equine industry.

Join our free Facebook community of horse business owners at http://www.theleadlinepodcast.com/group.

In this episode I bring you an interview with April Hardeman, owner of “Make it Rein” and co-host of Rein it in Podcast. April helps equine businesses find more exposure online, but also shows us that owning an equine business can go well beyond the confines of riding and training. April is a great example of combining her talent in the tech industry with her passion for horses to create a business that others need and appreciate. 

Links Mentioned:

• https://makeitrein.com/
• https://unbridledretreats.com/

Follow me online @:

• https://nikkiporter.ca/
• https://www.instagram.com/nikkiportercoaching/
• https://www.facebook.com/nikkiporterauthor/

Purchase The Conscious Communicator online @:

• https://www.balboapress.com/en/bookstore/bookdetails/772389-the-conscious-communicator
• https://www.amazon.ca/Conscious-Communicator-Connection-Inspired-Horsemanship/dp/1982217375/ref=sr_1_1?crid=SL8DE7C6AJ2B&keywords=nikki+porter&qid=1574711772&sprefix=Nikki+Po%2Caps%2C203&sr=8-1
• https://www.chapters.indigo.ca/en-ca/books/the-conscious-communicator-the-pursuit/9781982217372-item.html?ikwid=Nikki+Porter&ikwsec=Home&ikwidx=0