Well have we got a cracker of an episode for you this week?!
Lynsey and Anna are joined by the lovely Kerry from Aim High Social
Kerry is a Social Media Management Expert specialising in Instagram and specifically content creation, engagement, strategy planning and jargon busting!
On this episode we delve into Kerry's journey from being made redundant from the BBC whilst on maternity and after having another child, deciding that she would like to return to work but not in the ''bums on seats 9-5'' corporate way.
Instead she utilised her expertise and re-trained via Digital Mums as a Strategic Social Media Manager. The training allowed her to create her own company that was flexible and worked around her want to be a hands on mum to her two children.
In 2017 she began working with clients (small business owners) on how to develop content and strategy for their IG presence
.
In this episode Kerry talks about the importance of social media and really its ''non-negotiable-ness'' when it comes to small business owners and their marketing.
Kerry offers some de-bunking when it comes to the algorithm and gives three excellent tips on how to stop the major overwhelm of having an IG account and creating content - when this is not your expertise or main focus! The last tip is our favourite, and we welcomed it immensely!!
We also discuss the notion of 'consistency' and Kerry's view points on this are extremely important as small business owners and we believe that you will agree entirely and breathe a large sigh of relief.
Kerry gives ideas on how to stop losing the joy of IG by becoming more objective and goal led rather than 'keeping up appearances
' - which we might all feel we need to do.
We also lapped up Kerry's ideas on how to brainstorm content by searching for inspiration and being more customer led and listening rather than willy-nilly no direction posting.
The episode ends on a controversial
question asked by Anna - so make sure you stick around for that!!
If you would like to work with Kerry she has multiple options that might tickle your fancy:
- you can follow along with her on IG @AimHighSocial
- sign up to her newsletter where she offers weekly tips, news and advice about IG + you can also get access to 20 content ideas for FREE
- and you can also get access to all Kerry's group, 1:1 and course services on her website here
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See you next time!!
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https://www.thehandmadebusinesspodcast.co.uk/
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Lynsey’s Pages:
@LynseyWarrenCoaching
