experience economy

Join Tacey and her special guest, Melanie Jones, an art curator, Disney enthusiast, and Owner of Chapter Three Art and Disney Festival of the Arts expert, as they discuss this week's topic: "Festivals Need to Be Emotion-Evoking Experiences." 

In this episode of the Customer's First Podcast, Melanie shares her passion for art and her journey in forming Chapter Three Art. It all started with her collection of Beauty and the Beast memorabilia, which sparked her admiration for artists and their ability to evoke emotions through their work. Chapter Three Art became a platform for Melanie to introduce others to Disney and other types of art and share stories from fellow collectors. Through this endeavour, Melanie has formed strong relationships with artists and has become an integral part of their creative process.

The conversation then delves into the Festival of the Arts, which initially started as the Festival of the Masters and has now blossomed into a month-long event. This year, from January 12th to February 19th, 2024, the Festival offers various activities such as art exhibits, merchandise, food, meeting the artists, live painting, acrobatics, chalk art, drawing classes, and more. Melanie emphasizes the interactive exhibits, including a paint-by-number mural where participants can contribute, sketching classes with Disney artists, live painting performances, and 3D chalk art. They both highlight the need for ample time to experience the Festival fully, as there is so much to see and do.

Melanie shares her experiences at the Festival, emphasizing the importance of meeting and conversing with the artists. Viewing the art in person and learning about the artist's inspiration and techniques adds a deeper connection to the artwork. She highlights two artists Tacey is curious about: Michelle St. Laurent, a watercolour artist known for her attention to detail, and Michael Provenza, who utilizes points and filters light through his paintings. Melanie believes attending the Festival allows people to discover new art and artists they may have yet to discover otherwise.

Melanie further emphasizes the opportunity to meet new artists and purchase art at the Festival. The ongoing demand for art and the chance to reconnect with pieces from the past make it an exciting experience. They also discuss how the Festival's level of service and experience can translate into other industries, such as hospitality.

Melanie shares her dreams of opening Chapter Three Art Cafe, a gallery space offering more than just art. She envisions a relaxing environment where people can enjoy art while sipping coffee or wine, with possible open mic or poetry reading nights. Melanie aims to create an ongoing experience for art enthusiasts rather than a limited-time event like the Festival.

The conversation shifts to Melanie's experiences collecting Disney pins and attending pin events. She discusses her collection focused on Beauty and the Beast, which currently contains over 900 pins. Melanie expresses excitement for future adventures in the world of art and collecting.

Finally, Melanie shares her experiences living in Florida, close to the parks, and the opportunity to visit the Art of Disney at Disney Springs. She plans to interview and write about local and visiting artists throughout the year, further expanding her knowledge and connections in the art world. The episode concludes with a message to the listeners, encouraging them to attend the Festival of the Arts, even if they don't plan on purchasing art, as it offers a chance to learn something new and have a transformative experience.

Timestamps:

0:01:40 Melanie shares her passion for art and Beauty and the Beast

0:05:03 Chapter Three Art opens doors for Melanie in the art community

0:10:46 Interactive exhibits at the Festival of the Arts

0:12:34 Live Painting, Chalk Art, and Photography Opportunities

0:14:08 The Importance of Experiencing Art and Meeting the Artists

0:23:07 The Magic of the Festival of the Arts

0:27:34 Personal Insights: Spilling the Tea with Melanie

Melanie's Contact Information:

Instagram: @chapterthreeart

Facebook Group: Chapter Three Art

Email: Melanie@ChapterThreeArt

Tacey's Contact Information:

https://linktr.ee/taceyatkinson

Thank you for tuning in, and I look forward to having more valuable conversations together in the future.

Remember:

Customer-Centric Cultures Create Magical Customer Experiences.

Now Go Create the Magic!

Join Tacey and her special guest, Melanie Jones, an art curator, Disney enthusiast, and Owner of Chapter Three Art and Disney Festival of the Arts expert, as they discuss this week's topic: "Festivals Need to Be Emotion-Evoking Experiences." 

In this episode of the Customer's First Podcast, Melanie shares her passion for art and her journey in forming Chapter Three Art. It all started with her collection of Beauty and the Beast memorabilia, which sparked her admiration for artists and their ability to evoke emotions through their work. Chapter Three Art became a platform for Melanie to introduce others to Disney and other types of art and share stories from fellow collectors. Through this endeavour, Melanie has formed strong relationships with artists and has become an integral part of their creative process.

The conversation then delves into the Festival of the Arts, which initially started as the Festival of the Masters and has now blossomed into a month-long event. This year, from January 12th to February 19th, 2024, the Festival offers various activities such as art exhibits, merchandise, food, meeting the artists, live painting, acrobatics, chalk art, drawing classes, and more. Melanie emphasizes the interactive exhibits, including a paint-by-number mural where participants can contribute, sketching classes with Disney artists, live painting performances, and 3D chalk art. They both highlight the need for ample time to experience the Festival fully, as there is so much to see and do.

Melanie shares her experiences at the Festival, emphasizing the importance of meeting and conversing with the artists. Viewing the art in person and learning about the artist's inspiration and techniques adds a deeper connection to the artwork. She highlights two artists Tacey is curious about: Michelle St. Laurent, a watercolour artist known for her attention to detail, and Michael Provenza, who utilizes points and filters light through his paintings. Melanie believes attending the Festival allows people to discover new art and artists they may have yet to discover otherwise.

Melanie further emphasizes the opportunity to meet new artists and purchase art at the Festival. The ongoing demand for art and the chance to reconnect with pieces from the past make it an exciting experience. They also discuss how the Festival's level of service and experience can translate into other industries, such as hospitality.

Melanie shares her dreams of opening Chapter Three Art Cafe, a gallery space offering more than just art. She envisions a relaxing environment where people can enjoy art while sipping coffee or wine, with possible open mic or poetry reading nights. Melanie aims to create an ongoing experience for art enthusiasts rather than a limited-time event like the Festival.

The conversation shifts to Melanie's experiences collecting Disney pins and attending pin events. She discusses her collection focused on Beauty and the Beast, which currently contains over 900 pins. Melanie expresses excitement for future adventures in the world of art and collecting.

Finally, Melanie shares her experiences living in Florida, close to the parks, and the opportunity to visit the Art of Disney at Disney Springs. She plans to interview and write about local and visiting artists throughout the year, further expanding her knowledge and connections in the art world. The episode concludes with a message to the listeners, encouraging them to attend the Festival of the Arts, even if they don't plan on purchasing art, as it offers a chance to learn something new and have a transformative experience.

Timestamps:

0:01:40 Melanie shares her passion for art and Beauty and the Beast

0:05:03 Chapter Three Art opens doors for Melanie in the art community

0:10:46 Interactive exhibits at the Festival of the Arts

0:12:34 Live Painting, Chalk Art, and Photography Opportunities

0:14:08 The Importance of Experiencing Art and Meeting the Artists

0:23:07 The Magic of the Festival of the Arts

0:27:34 Personal Insights: Spilling the Tea with Melanie

Melanie's Contact Information:

Instagram: @chapterthreeart

Facebook Group: Chapter Three Art

Email: Melanie@ChapterThreeArt

Tacey's Contact Information:

https://linktr.ee/taceyatkinson

Thank you for tuning in, and I look forward to having more valuable conversations together in the future.

Remember:

Customer-Centric Cultures Create Magical Customer Experiences.

Now Go Create the Magic!

James H. Gilmore is the co-Founder of Strategic Horizons, LLC, a thinking group that helps businesses imagine and design new ways to add value to their economic offerings. In 1999, he co-authored the book The Experience Economy with Joseph Pine II. In it, they introduced their groundbreaking framework for understanding the progression of economic value over the course of modern human history. They proposed that each time the defining motor of an economic era shifts, it takes us some time to understand and realize that we are no longer primarily selling our customers what we think we are selling them. In 1999, they proposed that we had progressed from a service economy to an experience economy. Now, Jim tells us, it has shifted again.

In this Tugboat Institute® talk, Jim expounds on his original theory. He then shares his updated thinking on the model. He proposes that today, most of us have caught up with the reality that what we’ve been primarily selling in recent decades is an experience, rather than a good or a service. However, we are lagging again. According to his model, while we may not yet realize it, the focus of our businesses has again shifted; we are now in a transformation economy.

Listen and understand what this might look like in your industry and company, and how you need to adjust your strategy to keep current.

James H. Gilmore is the co-Founder of Strategic Horizons, LLC, a thinking group that helps businesses imagine and design new ways to add value to their economic offerings. In 1999, he co-authored the book The Experience Economy with Joseph Pine II. In it, they introduced their groundbreaking framework for understanding the progression of economic value over the course of modern human history. They proposed that each time the defining motor of an economic era shifts, it takes us some time to understand and realize that we are no longer primarily selling our customers what we think we are selling them. In 1999, they proposed that we had progressed from a service economy to an experience economy. Now, Jim tells us, it has shifted again.

In this Tugboat Institute® talk, Jim expounds on his original theory. He then shares his updated thinking on the model. He proposes that today, most of us have caught up with the reality that what we’ve been primarily selling in recent decades is an experience, rather than a good or a service. However, we are lagging again. According to his model, while we may not yet realize it, the focus of our businesses has again shifted; we are now in a transformation economy.

Listen and understand what this might look like in your industry and company, and how you need to adjust your strategy to keep current.

Mark and Chip discuss the future of the Experiences podcast, retailers' power to curate happiness and thrive, and some other things. At the beginning of this episode, Mark mentions that the first episode is coming down, but then we looked at the stats, and you know what? People are actually downloading it. So this episode makes Mark and Chip sound like liars.

This episode is sponsored by the Experiences App, the only real choice for retailers that want to offer booked experiential commerce seamlessly from their Shopify stores while maintaining complete brand control and their customer data.

Niels Forsberg refers to himself as a 'nerded Stand-up guy with a foot in theory' Yes, he is pretty interesting, and also funny, which is good because he is a comedian by profession. However,  unlike a lot of comics, he also has a master's degree in performance design, so he approaches things a little bit more academically than most. He is also the host of a Danish computer game-related podcast, of which he just released the 100th episode.

Important Links

• Niels on Facebook
• www.nielsforsberg.dk

Dave Zaboski is a classically trained painter, illustrator and former Senior Animator with Disney, Sony and Warner Bros. He has drawn for such classic films as Beauty and the Beast, Aladdin, the Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, Tarzan, The Emperor’s New Groove, Fantasia 2000 and more.

From Lululemon to the candle business, everything is changing because of the Internet and what consumers value. Even though traditional retail is being wiped out, something better is replacing it that will actually get you back in your car instead of waiting for UPS to show up.

The Experiences podcast is sponsored by Experiences™. You can find us at experiencesapp.com

Show music by Anonymous420 from FreeMusicArchive.org