falcon brands

GUEST: Steve Gutterman, Falcon Brands

HOST: Harry Brelsford, The CannaTech Group

 It has been an interesting year for the cannabis industry.  With many new states coming on board, the vast increase in cost of products, and a recession looming,  we have heard that cannabis is an essential industry.  Although the cannabis industry may be essential it is not recession or inflation proof, maybe resistant, but not proof.   With many people trying to juggle groceries, gas, and other essential bills we have seen a shift in the products that are being sold.  Harry Brelsford of the CannaTech Group sits down with Steve Gutterman of Falcon Brands to chat about the swing in the industry and what he has seen.  

Watch the Interview @TheCannaTechGroup.com

GUEST: Steve Gutterman, Falcon Brands

HOST: Harry Brelsford, The CannaTech Group

The cannabis industry is one of the fastest growing industries in the U.S.  With new legal cannabis legislation each year, new markets are opening within the cannabis industry offering endless opportunities for entrepreneurs interested in getting involved.  Harry Brelsford of The CannaTech Group sits down with Steve Gutterman of Falcon Brands to discuss profitability in cannabis through the pandemic, recession, tax changes, and a continuing growing industry.

Watch the Interview @ TheCannaTechGroup.com

GUEST: Steve Gutterman, Falcon Brands
HOST: Harry Brelsford, The CannaTech Group


If people do not recognize your brand or know who you are, how can they buy your product?  Brand awareness is one of the most important aspects of growing your business.  If you are looking to recapture lost leads, increase customer loyalty, and or grow your business, increasing your brand awareness is key.  Brand Awareness refers to the recognition of your brand by potential customers for providing a particular product or service.   Harry Brelsford of The CannaTech Group sits down with Steve Gutterman of Falcon Brands to discuss the importance of branding.

Watch the Interview @ TheCannaTechGroup.com

This week, Steve Gutterman, CEO of Falcon Brands, joins the Cannabis Equipment News podcast to discuss life at the helm of California's largest cannabis company.

Steve Gutterman spent most of his career in financial services, but the cannabis industry enticed him because it was the first industry that reminded him of the early days of online financial services. Although he says cannabis is no different from any other industry, you have to run a good business to be successful.

To remain California's largest cannabis company, Gutterman says Falcon Brands blends an "authentic OG street cred" with world-class professionalism. The company consists of professionals from Pepsi, Coke, Ford, E-Trade and Black & Decker, as well as industry pioneers. He says it combines precision and professionalism with a passion, and it's proven to be a good pairing.

Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at David @cannabisequipmentnews.com.