EP: 71 Trade Show Planning and Event Strategy for Food Brands: Preparing for ExpoWest, Fancy Food Show, and Sweets & Snacks Expo - with Marissa Hohner, Founder & CEO of Good Time Creative
Meet Marissa:
Marissa kickstarted her professional career in 2012 gaining invaluable sales and marketing experience within a large corporation. She enjoyed the structure that corporate-life offered, but ultimately made the decision to transition over to a small agency focused in event design and production and immediately felt at home. After spending close to 5 years managing and growing teams, nurturing existing relationships, fostering new partnerships, and overseeing executive level operations the pandemic brought the industry that she loved to an immediate standstill. She wasn’t ready to give up on the industry that fed her passion for creativity and connection. After a year of event cancellations her partner asked her “Well, what do you really want to do?”. She simply responded with “I just want to do cool sh*t and have a good time". And with that, Marissa launched Good Time Creative in January of 2021.
Good Time Creative is a female-owned creative design and production agency. GTC is operated by fearless creatives who have a specialized expertise in the live event industry. We thrive on creativity and push the boundaries of experiential development.
Website: https://www.goodtimecreative.com
Instagram: https://www.instagram.com/goodtimecreativeco
Facebook: https://www.facebook.com/GoodTimeCreativeCo
Twitter: https://twitter.com/goodtmcreative
Pinterest: https://www.pinterest.com/goodtimecreative_co
What You'll Learn in this Episode:
- Best event planning or time management tips especially when it comes to staying organized and getting everything done with trade shows.
- Some things she's seen whether it's clients she works with or on the trade show floor to get the most out of ExpoWest, Specialty Food Association - Fancy Food Shows, Sweets & Snacks Expo, or any food trade shows
- What you can expect from some of her 11 clients exhibiting at ExpoWest this year.
- What makes a good event strategy and ROI tips.
- Planning/goals/tips for a brand to focus on pre-show, during, post show
- Brand activations, pop-ups come back post-pandemic.
- How she nurtures professional and self development; either with new skill sets or keeping up the event industry trends.
About Us - Women Who Brunch:
Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.
Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com
