fanocracy

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.

Learn more about David Meerman Scott

Learn more about Fanocracy

Follow Peter Mahoney on Twitter and LinkedIn

Learn more about Peter’s company, Acceleratus

Learn more about Planful for Marketing

Join The Next CMO Community

Recommend a guest for The Next CMO podcast

Produced by PodForte

It's a paradox, but we find most connections inside the specific group by separating ourselves from the crowd.

Not only do we become loyal to the brand that brought us together and find it hard to replace, but we defend our choice in front of our colleagues, friends, family, and even convince them to join in. 

However, is it possible to create a "tribe" in B2B business and specifically insurance, that most clients find... "boring"? Will HRs, CFOs, and CEOs discuss your brokerage company at a cocktail party with their peers telling them what an enjoyable experience they had? 

One man knows. 

David Meerman-Scott is joining us on the Heads Up Adviser Show to talk about the concept of "Fanocracy"  described in his latest book, which he co-authored with his daughter Reiko Scott. 

TUNE IN to our latest episode [FANOCRACY: Turning Prospects Into Raving Fans with David Meerman-Scott], and learn how to create a passion for your company and service, attract clients and keep them (almost) forever. 

Here's what we cover: 
 

The difference between FANDOM and FANOCRACY

How businesses grow big by creating a tribe

The neuroscience behind building fans

Fanocracy for B2B Business

How to build a tribe of fans on social media

---

David Meerman-Scott & Reiko Scott [FANOCRACY] on Amazon >> https://amzn.to/3d24SOM

Meet John Sbrocco & Craig Lack at High Stakes Advising 2020 (Aug 3-4) >> https://headsupadviser.com/high-stakes-advising-2020/

1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV

2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk

3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C

In this episode I talk to you about Fandom. Fandom is everywhere, especially and exactly in this industry where we like to dress, look, and act like our favorite comic book and movie superheroes. Why do we do it? To connect.

In this Podcast, I go into what Fandom means to me and briefly talk about a book due to come out called Fanocracy by David Meerman Scott. I met with David this year at an Entrepreneur's meet-up where he was the guest speaker. We took a few pictures, and over the course of the event, he spent a lot of time talking about Fandom as it exists in our culture today. 

What drives you to connect as a fan with your Cosplay? I'm sure we'll talk about it more in coming episodes, but definitely did not want to let it wait any longer to start the conversation!

Find us online:
https://www.heroesofcosplaysanctuary.com/

Find the Sanctuary on Social:
With Co-Host @astravoidcosplay
Follow Her On Instagram & Join Her TikTok Community!
https://linktr.ee/AstraVoidCosplay​​​...

Like, Comment, and SUBSCRIBE to our YouTube Channel!
YouTube: https://www.youtube.com/channel/UCZst......

Of course you can share the video and follow us Online:
Instagram: @heroesofcosplaysanctuary
Twitter: @hocspodcast