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In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.

00:02 Introduction to the Podcast

00:50 Guest Introduction: Kevin Ford

01:47 Understanding Myriad360

02:14 Targeting Strategies and Client Segmentation

05:53 The Importance of Providing Value to Clients

07:39 The Challenges of Keeping Up with Technology

13:10 Differentiating Myriad360 in the Market

17:07 Leveraging Referrals and Partner Networks

20:23 The Role of Events in Client Engagement

29:06 Account Based Marketing Strategy

32:21 Advice for Current and Future CMOs

33:39 Conclusion and Contact Information

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In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.

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In this episode of The Next CMO podcast, I speak to Don Jeter, CMO of Torq. Torq delivers the security industry’s first enterprise-grade hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale.

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In this episode of The Next CMO podcast, I speak to Amanda Reierson, CMO of Avant. Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day.

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In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.

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In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.

In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born.

For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions.

Make sure you check out Glenn’s podcast, the Art of Marketing Operations: https://www.taylor.com/art-of-marketing-operations

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In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. ​​Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data retention capabilities evolving workplaces need today. Mimecast transforms email and collaboration security into the eyes and ears of organizations worldwide. 

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In this episode of The Next CMO podcast, I speak to Dave Carrel, the CMO of Thomson Reuters. Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. 

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In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life.

Louise walks us through how she took a self-hypnosis brand to the masses.

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In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost.

A pioneer in offshoring B2B marketing, 2X provides clients with world-class talent at labor rates of 30-50% less than US equivalents. 2X’s global headquarters are outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur, Malaysia. 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.

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In this episode of The Next CMO podcast, I speak to Stephanie Danzi, the SVP and Global Head of Marketing for Tinder, the world’s most popular app for meeting new people that has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.

Stephanie leads brand strategy, product marketing, and creative for Tinder. Named a “CMO to Watch” by Business Insider in 2022, Stephanie is a uniquely well-rounded marketer who has the rare ability to blend brand strategy, creative excellence, and analytical rigor to drive business results.

Prior to Tinder, Stephanie served as Head of Marketing for Match Group’s innovation hub +1 Labs, where she launched two top-charting dating apps: Ship, which reached 100K downloads faster than any other dating app, and Stir, the #1 dating app for single parents and one of the top 20 largest dating apps in the U.S.

Passionate about solving consumer and business problems, Stephanie built her marketing acumen at PepsiCo, where she developed award-winning creative for Mtn Dew, including 2018’s most watched Super Bowl ad, and launched multiple products that grossed more than $100MM in retail sales in their first year.

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In this episode of The Next CMO podcast, I speak to TJ Waldorf, the CMO of 1WorldSync, the leader in Product Content Orchestration. 1WorldSync simplifies the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens.

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In this episode of The Next CMO podcast, I speak to Melissa Sargeant, CMO of AlphaSense, a market intelligence platform used by the world’s leading companies and financial institutions. 

Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, expert calls, and equity research. Our platform is trusted by over 2,000 enterprise customers, including a majority of the S&P 100. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, Germany, and India.

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In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.

Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/

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In this episode of The Next CMO podcast, I speak to returning guest, Ana Villegas, the CMO of AffiniPay, the market leader in professional services payments serving legal, accounting, architectural, engineering and construction firms.

Ana joined AffiniPay from National Instruments, where she also served as the CMO.

AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies for 10 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, ClientPay, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 60,000 firms with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants.

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In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.

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In this episode of The Next CMO podcast, we speak to Daniel Incandela, the CMO of Cordial, a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels.

Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app, and more. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, and Purple rely on Cordial to drive revenue growth by sending a better message. 

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In this episode of The Next CMO podcast, we speak to Natalie Cunningham, the CMO of Terminus, the leading account centric platform for revenue growth.

Terminus is the leading account centric platform for revenue growth. Our mission is to empower go-to-market teams to drive revenue impact for a sustainable growth advantage.

About Prospect Engine: Today launches Prospect Engine, a new data solution to uncover previously unknown, high-quality accounts and contacts showing in-market buying signals. Launched together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

TPE page: https://terminus.com/prospect-engine/ (also linked above)

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In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.

Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.

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In this episode, we speak to Jill Kouri, the CMO of HCLTech, a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products.  HCLTech works with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billion

We speak to Jill about her journey to the CMO role, starting from a career in PR and communications. Jill shares the process and strategy behind the recent rebranding of HCLTech (formerly known as HCL Technologies) and their brand campaign, “supercharging progress.”

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