plannuh

In this episode, we speak to Robert Rothschild, the CMO of Botify about humanizing your brand.

Founded in 2012, Botify built the interface and methodology that connects the largest, most complex sites with all the major search engines to drive more traffic and revenue from organic search.

Our full-funnel methodology and unified data model ensures that we have the broadest view of your website, while our machine-learning algorithm prescribes the actions that will drive the greatest impact and automates time-consuming SEO processes.

Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle,  Paris, London, Singapore, Sydney, and Japan.

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In this episode, we speak to Dan Robbins, VP of Marketing at Roku, the number one TV streaming platform in the U.S., Canada, and Mexico, about all things streaming media and the future of advertising.

Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the marketing, measurement/research, design, events, and communications teams for the ad business. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.

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In this episode, we speak about all things customer marketing with Scott Wilder, VP of Customer, Partner and Community Engagement at Base.ai and Eran Livneh, Founder and Chief ABM Officer of MarketCapture.

Scott leads customer, partner, and community engagement at Base.io, he was the former head of customer engagement and community at HubSpot, and held marketing leadership roles at world class companies including Udacity, Coursera, Adobe, Marketo, and Intuit.

Eran helps B2B software companies grow by implementing Account-Based Marketing (ABM) and Customer-Led Growth (CLG) programs. His client engagements range from part-time interim CMO to project-based assignments. Either way, it's all about results - define, plan, deliver, measure & adjust.

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In this episode, we speak to Leila Modarres, the CMO of Apexon, a digital-first technology services firm focused on accelerating business transformation and delivering human-centric digital experiences. We talk about how Leila reached the CMO suite, her experience rebranding the company, working with Gen Z, and bringing human into customer experience.  For over 18 years, Apexon has been meeting customers wherever they are in the digital lifecycle and helping them outperform their competition through speed and innovation.

At Apexon, Leila pioneered a marketing-as-a-service approach where she harnessed the expertise of her expertly curated team to deliver value to customers and give them another reason to choose to work with Apexon. That has included the creation of the award-winning YouTube channel, DTV, where she interviews customers, partners, and other luminaries to profile their thought leadership and digital expertise.

Leila oversees Apexon’s global branding and communications, covering everything from market positioning and awareness-building to employer branding and demand generation initiatives.

Prior to Apexon, she headed marketing at Cumulus Networks where she helped launch the company and define its position in the emerging software-defined networking market. Before that, Leila was the VP of Marketing at DeviceAnywhere, a pioneer in mobile application development and testing. There, she helped establish DeviceAnywhere’s category leadership and subsequent acquisition by Keynote Systems. Additionally, Leila has held key roles at emerging technology companies Virtual Iron (acquired by Oracle) and PanGo Networks (acquired by InnerWireless).

Leila regularly speaks at events and has received industry recognition for leadership, marketing best practices, and mentoring of female leaders. She was recognized as a Woman of Influence by Silicon Valley Business Journal in 2020.

Leila holds a BA in communications from the University of Massachusetts, Amherst.

(updated)

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Produced by PodForte