keap

Want to find out how to automate not only your marketing but, your sales too? Wondering who created the term marketing automation and how it all started?

In this episode of 7-8 Figure Special Series I interviewed Clate Mask. Clate is the CEO and Co-Founder of Keap, the leading all-in-one sales and marketing software built for small businesses. Keap serves consultants, marketing agencies, coaches, startups and countless other growth-focused small businesses that are striving to unlock their potential through the power of sales and marketing automation.

Dive into the customer lifecycle, uncover the power of personalization, and learn how to automate for profit and freedom. Say goodbye to chaos and hello to efficiency with insights from the man who named marketing automation itself. Don't let your business miss out on these game-changing strategies. Tune in now and take the first step towards seamless growth!

Learn how to automate your marketing & sales. Check this out!

Show Links:

Keap Website: https://keap.com/

Get Clate's New Book " Conquer The Chaos" : https://conquerthechaosbook.com/

Book a call with Michelle: https://www.AwarenessStrategies.com/m30

Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling

Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/

In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.

Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.

Learn more about Kirsten Markson

Learn more about Shannon Hickey

Learn more about Keap

Follow Peter Mahoney on Twitter and LinkedIn

Learn more about Plannuh

Join The Next CMO Community

Recommend a guest for The Next CMO podcast

Produced by PodForte

Adding features to existing software often requires a great deal of hard work, but simplification can be an even more difficult process. Clate Mask is the CEO and Co-Founder of Keap, a CRM and sales and marketing automation platform focused on small business needs. On this episode, Clate speaks candidly about the company’s early days, which boasted a powerful but complex automation tool, and the challenges he and his team overcame in order to make the platform more accessible.

Tune in to learn:

• What Keap provides its customers (1:50)
• How Keap simplified its platform for small businesses (12:00)
• About “when/then automation” (23:55)
• Clate’s advice for aspiring entrepreneurs (25:40)

IT Visionaries is powered by Salesforce Platform and Dreamforce. Did you know all the very best Dreamforce sessions are available free on salesforce.com/plus? We recommend watching the Platform and MuleSoft keynote to get the down-low on doing more with less and increasing efficiencies with automation.

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

#26 - Are you spending too much time on mundane tasks in your business? It’s easy to get comfortable doing what you’ve always done, especially when it’s worked well in the past. Could it be time to update your processes for the sake of your customers and your bank account?

In this episode, Lindsey Ardmore (The Automated Vet) joins the show to talk about how horse business owners and equine professionals can take a few simple steps to gain more freedom while simultaneously growing your business profits and keeping your customers happy at the same time.

You'll hear from Lindsey:

• Why every business professional should consider using automated systems
• The one thing everyone should automate FIRST (it might not be what you think)
• Which platforms Lindsey personally uses on a daily business

Connect with Lindsey Ardmore of The Automated Vet below:

Website: theautomatedvet.com
Instagram: @lindseyardmore
Facebook: /theautomatedvet

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

In this episode, Edward S. Kim, MD, FACP, and Leora Horn, MD, MSc, FRCPC, answer questions focused on current and evolving biomarkers for immune checkpoint inhibitor–based therapies in advanced non-small-cell lung cancer with topics including:

• Selecting therapy for advanced NSCLC without actionable mutations and with different levels of PD-L1 expression
• Choosing therapy for advanced NSCLC with an actionable mutation on NGS and high PD-L1 expression
• Leveraging key data from CheckMate 9LA to identify patients who may benefit from chemotherapy plus nivolumab/ipilimumab
• STK11/KEAP1 as potential predictors for a lack of response to immune checkpoint inhibitor–based therapy
• Treatment for NSCLC after progression on chemotherapy plus an immune checkpoint inhibitor
• Rechallenging after stopping immune checkpoint inhibitor due to immune-related adverse events

Presenters:

Edward S. Kim, MD, FACP
Chair, Solid Tumor Oncology and Investigational Therapeutics
Donald S. Kim Distinguished Chair for Cancer Research
Levine Cancer Institute
Atrium Health
Charlotte, North Carolina

Leora Horn, MD, MSc, FRCPC
Ingram Associate Professor of Cancer Research
Director, Thoracic Oncology Research Program
Assistant Vice Chairman for Faculty Development
Vanderbilt Ingram Cancer Center
Nashville, Tennessee

Content based on an online CME program supported by an educational grant from Lilly.

Link to full program, including associated downloadable slidesets: https://bit.ly/3a3e1Xs