farm branding

Angelica Hayton is a fifth generation farmer who owns and runs Hayton Farms Berries, located on Fir Island in Skagit Valley, Washington.
Angelica shares about how her farm adapted to COVID-19 and found great success, by beginning to offer pre-orders and home deliveries. Also sharing with us her exciting journey to grow a rare Pink Lemonade Blueberry!

Show Notes:
https://www.haytonfarmsberries.com/
https://www.barn2door.com/resources

Joe Schirmer’s farm Dirty Girl Produce was thriving until COVID-19 impacted the Bay Area restaurants and farmers markets they were serving. Joe shares with us how they began leveraging farm boxes, online ordering, and pickup locations to bring stability back to their farm!

Show Notes:
https://www.dirtygirlproduce.com/
https://www.barn2door.com/resources

Grace Lemley grew up working at Hayton Farms Berries in Washington's Skagit Valley. Hear how she helped them adapt from farmers markets to online sales, and then joined the Barn2Door team to help more Farms! 

Show Notes:
https://www.haytonfarmsberries.com/
https://www.barn2door.com/resources

Hear from former Starbucks executive Karen Huh, why "convenience" means meeting your customers where they're at in her DIRECT 2020 Keynote Session on Convenience. 

Show Notes:
-Read more here: https://www.barn2door.com/blog/direct-farm-conference-speaker-karen-huh-chief-executive-officer-at-joywell-foods?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634057568637.1634070995079.5&__hssc=222833540.6.1634070995079&__hsfp=122364210
-Watch more here: https://directfarmconference.com/convenience-karen-huh
-https://www.barn2door.com/resources

Listen to Paul Greive challenge the 'cost-plus' pricing model in his Keynote Session on Price from the DIRECT 2020 Farm Conference. Learn why fewer options are better, from bundles to flat-rate pricing.

Show Notes:
Link to Tom Bennett's talk at DIRECT 2020 (mentioned in the episode):
https://www.directfarmconference.com/price-tom-bennett
Read more here:
https://www.barn2door.com/blog/direct-farm-conference-speaker-paul-greive-of-pasturebird?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634057568637.1634070995079.5&__hssc=222833540.8.1634070995079&__hsfp=122364210 

We hear Nona C. Jones' Keynote on Brand from the 2020 DIRECT Farm Conference. Learn how to think about your Brand, how to bring it online, and why community engagement in digital spaces is so critical.

Show Notes:
Watch more here: https://directfarmconference.com/brand-nona-c-jones
Read more here: https://www.barn2door.com/blog/2020/6/19/direct-farm-conference-speaker-nona-jones-facebook-head-of-faith-based-partnerships

We listen to and break down Paul Dorrance's Keynote from the 2020 DIRECT Farm Conference. Hear why Quality must be the foundational Lever, through Values, Stewardship, Soil Health and Products. 

Show Notes:
Watch more here: https://directfarmconference.com/quality-paul-dorrance
Read more here: https://www.barn2door.com/blog/direct-farm-conference-speaker-paul-dorrance-of-pastured-providence?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634057568637.1634070995079.5&__hssc=222833540.12.1634070995079&__hsfp=122364210

Hear the key takeaways on each of the 4 Levers for Farm Success from the 2020 DIRECT Farm Conference. Full recordings available here: https://www.directfarmconference.com/videos. 

We're joined by Barn2Door CEO Janelle Maiocco, to learn how Barn2Door came to be, and introduce the 4 Levers for Farm Success. 

Show Notes:
Watch more here: https://directfarmconference.com/welcome-keynote-janelle-maiocco
Read more here: https://www.barn2door.com/blog/2020/5/9/4-levers-for-your-farm-to-succeed-selling-direct?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634057568637.1634070995079.5&__hssc=222833540.14.1634070995079&__hsfp=122364210