fashion technology

Sourabh Paithane, Senior Director of Product Management and Catalog at  Myntra , talks about the ways in which AR/VR is changing fashion today. Get his perspective on how technology adapts in response to customer needs.

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Summary

An interesting problem that many creative teams don’t think of as a problem is the static nature of the photograph. By their very nature, photographs are snapshots in time and making changes to that snapshot historically has been inconceivable, impossible. Our guest in this episode is Robert Alhborg, former fashion photographer turned co-founder and chief Product Officer of Looklet, a fashion tech company that challenges the idea that fashion imagery is static by nature, and is working to unlock a new world of capabilities and synergies between creative production and e-commerce teams.

Key Takeaways

• Looklet was founded 10 years, a fashion tech company that has deconstructed the process of fashion photography for big retailers and brands.
• Customers can shoot models and garments separately, even in different parts of the world, and compile those elements into an image that is hard to distinguish from a traditional photo shoot.
• These images become dynamic. You can take an image you love and replace the apparel within the image.
• Roberts background is as a fashion photographer, his experience taught him that scaling fashion photography is very difficult.
• With Looklet, you can maintain a smaller, faster studio and still produce high quality on figure photography.
• In this deconstructed style of photography, you can change out articles that maybe are out of stock or no longer for sale, and not have to reshoot because of these reasons.
• The main thing for Looklet clients is being able to try new things. A/B testing imagery, Personalization, Regionalization, etc.
• Looklet also enables broader options for talent. You no longer have to book the same models everytime you shoot, you can perhaps afford to book a celebrity model and then use those assets for a long time, changing looks as you need them.
• One of the challenges are e-commerce websites that are to rigid to allow for regionalization or personalization.
• There is a big opportunity for a forward thinking creative team to use a platform to its fullest capability.
• Looklet creates a new layer of cross functionality between studio/creative teams and ecomm/web teams.
• Looklets biggest challenge in the near future is balancing their own road map with features that clients want, and finding the right clients to take personalization to the next level. 

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

Sewn products manufacturers box themselves into thinking they are "pants manufacturers," or "dress manufacturers," or "shirt manufacturers." The reality is that most products require similar processes, people, and equipment to manufacture.

Clothing businesses in Canada must be versatile manufacturers, due to the relatively small population size spread across a large geographical area. This requires innovative process engineering to adapt the same people and machinery to whatever the next order requires. There is no room to waste time, talent, or material.

In this episode, Ram Sareen shares how to make changes to your apparel production processes that will produce measurable and visible results:

✓ ZERO buffers
✓ ZERO pre-inspection of fabric,
✓ ZERO fabric relaxation
✓ ZERO ticketing

NOTE:
This episode of Tukatalks discusses how the use of technology eliminates processes in apparel manufacturing. We take great care to maintain neutrality on Tukatalks, as it is an educational platform, not for sales or promotional material. The specific examples of technology mentioned in this episode are software and machinery developed and sold by Tukatech, the fashion technology company owned by Ram Sareen. However, we believe the information shared in this episode will be of value to apparel businesses regardless of their technology systems.

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Ram Sareen talks to long-time friend Joe Ganete. When he took over his father's grading business as a young adult, he never dreamed he would spend 20 years as an expert apparel grader. He was an early adopter of computerized grading and marking. In 1990 he developed a 10-lesson video course to teach his team and the industry the proper methods and techniques of apparel grading.

Ganete left the apparel industry to pursue his lifelong dream of being a police officer, and took the same spirit of excellence with him. Always tech forward, he now runs a company that tracks ammunition in police armories across the world.

COURSE - INTRODUCTION TO APPAREL GRADING:
You'll get 10 video lessons, plus all this when you enroll:
✓ 180-page workbook with expert tips
✓ Exercises for additional practice
✓ 46 practice patterns
✓ BONUS lesson for grading in TUKAcad

100 for $100 - The first 100 students to enroll get this course for only $100.
($499 regular price)
Enroll: https://academy.tukatech.com/p/introduction-to-apparel-grading

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Demand manufacturing doesn't have to mean "made-to-order," or "small batch." Rather, keeping inventory digital until a customer order comes through actually allows fashion businesses to offer MORE options (colors, sizes, etc.) for their products, without maintaining physical inventory.

Ram Sareen explains how attention to fit inspired the concept of demand manufacturing in the apparel industry back in 2012.

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

सुनिए एक युवा इनोवेटर सुमेध सोनकाम्बले की प्रेरक कहानी। सुमेध लवसो इनोवेशन के को-फाउंडर है, आपको बतादें ये कंपनी हैदराबाद बेस्ड है। सुमेध फिल्म्स एंड ओटीटी सीरीज़ में दिखाए गए प्रोडक्ट्स एंड ड्रेसेस को फैन्स के लिए अवेलेबल कराते है। आपको बतादें सुमेध अपने स्कूल टाइम से बेहद ज़्यादा जिज्ञासु थे और इनकी इसी क्यूरियोसिटी ने इन्हें आगे बढ़ाया। और फिर अपनी इंजीनियरिंग करने के बाद इन्होंने कई सारे कोर्स भी किये। और इस तरह इन्होने अपनी लाइफ की जर्नी की शुरुआत की। अगर बात करें इनके करंट प्रोफेशन के बारे में तो आपको बतादें इन्होने एक नए इनोवेटिव आईडिया के साथ लवसो इनोवेशन की शुरुआत की। जहां ये फिल्म्स एंड ओटीटी सीरीज़ में दिखाए गए इनोवेटिव प्रोडक्ट्स एंड ड्रेसेस को फैन्स के लिए प्रोवाइड कराते है। ये मानते है कि ज़िन्दगी में आगे बढ़ने का एक ही तरिका है, जो क्षेत्र आपने चुना है उसी में मन लगाकर सच्ची लगन से काम करना और अंत तक टिके रहना। इन्होंने अपने जीवन में इस मन्त्र को फॉलो करते हुए आज सफलता का ये मुकाम हासिल किया है। सुमेध सोनकाम्बले के जीवन की ये प्रेरक कहानी हर किसी को प्रेरित कर रही है। पूरी कहानी पढ़ें: https://stories.workmob.com/sumedh-sonkamble-technology

वर्कमोब द्वारा #मेरीकहानी कार्यक्रम के माध्यम से एक नयी पहल शुरू की गयी है जिसके ज़रिये  हर कोई  छोटे बड़े बिज़नेस ओनर्स अपनी प्रेरक कहानियों को यहाँ सभी के साथ साझा कर सकते है। क्योंकि हर शख्स की कहानी में है वो बात जो जीवन को बदलकर एक नयी दिशा दिखाएगी, और ज़िन्दगी में ले आएगी आशा की एक नयी चमकती किरण।  #प्रेरककहानियाँ #इनोवेटर #सुमेधसोनकाम्बले #लवसोइनोवेशन #कोफाउंडर #ओटीटीसीरीज़ #फिल्म्स #क्यूरियोसिटी #इंजीनियरिंग #इनोवेटिवप्रोडक्ट्स #ड्रेसेस #फैन्स  

जानिए वर्कमोब के बारे में:  

जुड़िये वर्कमोब पर अपनी कहानी साझा करने और प्रेरणादायक कहानियाँ देखने के लिए। ये एक ऐसा मंच है जहां आप पेशेवरों, लघु व्यापारियों, उद्यमियों और सामाजिक कार्यकर्ताओं की वीडियो कहानियां देख सकते हैं और दूसरों को प्रेरित करने के लिए अपनी व्यक्तिगत और व्यावसायिक कहानी सभी के साथ साझा कर सकते हैं। आपकी कहानी में लोगों को आशा देने, प्रेरणा देने और दूसरों का जीवन बदलने में मदद करने की एक अद्भुत क्षमता है। यह 100% मुफ़्त है। इस लिंक पर क्लिक करें और देखें प्रेरक कहानियां https://stories.workmob.com/

हमारे ऐप्प को डाउनलोड करें:

Android: https://play.google.com/store/apps/details?id=com.workmob

iOS: https://apps.apple.com/in/app/workmob/id901802570

 Welcome to Blazon 

The fashion industry spends so much time looking to the past for inspiration and people who follow fashion often focus on a mix of the past and the present... so what about the future? Who builds the future of fashion?

In this episode of Blazon, I'm talking to Bolor Amgalan, an experimental, anti-disciplinary designer investigating the role of e-textiles, virtual reality and other disruptive emerging technologies as catalysts for social change.

 Link to the transcript can be found here: https://blazon.revstance.com/investigating-emerging-technologies-in-fashion-journal/

For many fashion businesses, MRP simply means calculating approximately how much fabric is required, adding a margin on top of that, then booking the fabric order. Marker making is seen as a parallel, but separate process, and little thought is given to the handling of the fabric in the cutting room.

Instead, apparel companies should have a dedicated person whose sole responsibility is managing materials from planning to cutting. With proper implementation, your Materials Manager could save your business 5% or more in fabric utilization.

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

For all the new technologies and buzzwords in the fashion industry, there are still too many samples and garments being made and later thrown away. Maybe an apparel business has implemented technology, but does that mean that they are really being innovative?

Ram Sareen breaks down the difference between "renovating" an apparel business model and actually "innovating" with a new paradigm. He warns not to get too excited about fashion technology that fails to address the root of a problem, whether it's in product development, production, or retail.

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Fashion industry legend Walter Wilhelm joins Ram Sareen to discuss how the evolution of technology has enabled industry newcomers to start businesses with no baggage. Technology is a must for businesses who wish to operate local, on-demand, made to order, microfactories, or other agile manufacturing models.

Tukatalks is the show where fashion industry experts share what NOT to do.

EPISODE LINKS:
WWA Advisors' Website: https://wwaadvisors.com/

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Regardless of fashion category, consistent fit is essential for a brand to build customer trust and loyalty. The key to consistent fit? A good fit model.

John Gallagher and Dale Noelle are two of the most prominent fit models in the fashion industry. You may not know their names, but if you're in the garment business you've probably used their body forms, measurements, or even 3D avatars.

If you've ever worn Ralph Lauren, Michael Kors, Oscar de la Renta, Gap, Calvin Klein, Walmart, or other major brands you have almost certainly worn something fitted on Dale or John.

In this discussion with Ram Sareen, Dale and John talk about why fit models are so important for any fashion brand; how a good fit model can help save your company money; which technology is helping reduce the number of fit samples; and more!

EPISODE LINKS:

Dale Noelle
- Website: https://truemodel.net
- Instagram: @DaleNoelle_TRUE

John Gallagher
- Website: https://thecriticalfit.com

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Marta Miller (Co-Founder of Lefty Production Co.) returns for her second appearance on Tukatalks to discuss how her life and fashion production business has changed post-pandemic.

The two share how the fashion industry helped fellow businesses and hospitals to pivot their manufacturing toward PPE products, during one of the most difficult times in recent memory. Marta and Ram also discuss how encouraging it is to see the new generation of fashion business owners show fearlessness in not being afraid to make mistakes and pivot in the face of uncertainty.

EPISODE LINKS:

Lefty Production Co.'s Website: https://www.leftyproductionco.com/
Lefty Production Co.'s Instagram: https://www.instagram.com/leftyproductionco/
Lefty Production Co.'s Twitter: https://twitter.com/leftyproduct

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

As 3D software has become more popular in fashion companies, many are frustrated that adding 3D design doesn't seem to be reducing the amount of work required for product development -- or the number of physical samples required for approval. Ram Sareen has honed in on the foundational issue that prevents fashion businesses from succeeding in 3D fashion design and fit: the integrity of the 3D model. Here, he explains why the 3D model is so important, and the harmful practices that ruin fit.

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
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Tukatalks is the show where fashion industry experts share what NOT to do.

Inspired by the food truck concept, mobile boutiques could offer fashion businesses a new way to engage with customers while navigating occupancy and distance restrictions. Bring the boutique directly to the customer!

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Message to apparel vendors and manufacturers: Your risk should have rewards. Instead of financing brands and retailers with upfront development costs and delayed or foregone payment, adapt your business model for your talents.

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
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Tukatalks is the show where fashion industry experts share what NOT to do.

Ram Sareen sits down with Stefano Aldighieri (President, Another Design Studio 2.0) to discuss the disruption in the denim industry and the current state of sustainability in fashion.

EPISODE LINKS:
Another Design Studio 2.0's Website: http://www.anotherdesignstudio.com/

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Ram Sareen sits down with Trent MacLean (COO, MISA Los Angeles) to discuss the evolution of the fashion industry from past to present, the uneasy balance between fast fashion and sustainability, and the value of C-level executives learning the entire business from the ground up.

EPISODE LINKS:
T Squared YouTube Channel: https://www.youtube.com/channel/UCn5PMNnnUDV-bM724RVW9gg
Trent MacLean's Twitter: https://twitter.com/trent_maclean
MISA Los Angeles's Website: https://www.misalosangeles.com/

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Ram Sareen sits down with Jeff Streader (Managing Director, Go Global) to discuss the issue of declining creativity in the United States, importance of agility for grasping new opportunities, and the evolution into data-driven analysis within the fashion industry.

Jeff Streader, an apparel industry veteran, has held prominent titles such as Senior Vice President of Global Supply Chain at Guess, Vice President of Global Sourcing at VF Corp, and various Management positions at Oxford Industries for over 18 years. Jeff is currently the managing director at Go Global.

EPISODE LINKS:
Jeff Streader's Twitter: https://twitter.com/JeffStreader
Go Global's Website: https://www.goglobalretail.com/

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Ram Sareen sits down with Muhammed Erkan (Director of Business Development, M.K. Sons)  to discuss where Millennials fit in the fashion industry, how he branched out from his family's business, and more!

Recorded on location at the 35th IAF World Fashion Convention in Lahore, Pakistan.

EPISODE LINKS:
M.K. Son's Website: https://www.mksons.com/

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

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Tukatalks is the show where fashion industry experts share what NOT to do.

Ram Sareen sits down with Ilse Metchek (President of the California Fashion Association) to discuss the importance of fit, the craft of pattern making, and more.

EPISODE LINKS:
California Fashion Association's Twitter: https://twitter.com/calfashion
California Fashion Association's Website: http://www.calfashion.org/

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

Never miss an episode! Subscribe to the newsletter and get new episodes delivered right to your inbox.

Tukatalks is the show where fashion industry experts share what NOT to do.