fb ads

Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency. 

Hattie also runs an AI Marketing Membership, helping biz owners master the art (and science) of AI and how to use chatbots in today's Marketing landscape. Oh, and we also talk about what OpenAI is doing for product biz owners, specifically. 

Tune in to hear all about motherhood, parenthood, work-life balance, business ownership, surrogacy, owning multiple businesses, Chat GPT and pivoting along the way!

You can get access to a free month of Hattie's ChatGPT Membership here: https://funstans.kartra.com/page/AI-robots-membership Enter FREEMONTH at checkout!

Connect with Hattie on IG @funstans

I'm excited to present this episode of the Employee to Entrepreneur podcast with Professor Charley T! Charley shares his rags to riches story with us about how he went from heroin addict to highly successful entrepreneur. You DEFINITELY don't want to miss his story of how he made the transition from employee to entrepreneur.

Charley got started running facebook ads very early and how he teaches people social media marketing and how to be a facebook media buyer. Digital marketing is great way to start in entrepreneurship.

I think it's important to point out that Charley was effectively able to create his own luck by taking massive action. There's a saying that luck is preparation meeting opportunity. You could even argue that success is when preparation meets opportunity.

Professor Charley T also runs his own media buying agency with some very big name clients. He drops a nugget of wisdom or two about Facebook ads 2023. I even dabbled in and considered being a media buyer myself for a little while.

One of my favorite parts of the episode is his epic rant on facebooks ads ROAS (return on ad spend).

If you want to learn media buying from Professor Charley T be sure to check out his training program linked down below. FB ads aren't going away any time soon!

https://www.disrupterschool.com/

Newsletter: https://www.employee2entrepreneur.co
Website: https://www.brendanryan.co
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LinkedIn: https://www.linkedin.com/in/brendan-ryan-654608264
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Affiliate links:

A fantastic community of budding entrepreneurs that I endorse: Leveraged Lifestyle

Start your own podcast! I use Riverside.fm for my videos.

Want to know how to create a proven WINNING AD and put it directly in front of your competitor's audience?

if so, then this video will show you EXACTLY how to do this using three proven tricks.

Following each of these Facebook ad tricks will help with your Facebook advertising research in the shortest time possible...

...And set your Facebook campaigns for success!

Now, each step reveals different ways to breakdown all the elements to set your ads for success, with one of them is knowing how to decode your competitor's ads where I share more about this here: https://www.youtube.com/watch?v=uohgq3P-2-E&t

And for more about the future of Facebook targeting check this video here: https://www.youtube.com/watch?v=JQs4rvElyls 
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Want an EXPERT Facebook Advertiser To Shortcut Your Campaigns Success WITHOUT paying expensive agency fees or taking long-winded courses?

Then I'm going to invest in your campaign with our done-for-you ONE Campaign Kickstarter, where you can learn more here: https://www.zillaclick.com/kickstarter/ 

Want to stay ahead of Facebook ads algorithms, or even better ahead of your competitors?

Then knowing and understanding Facebook machine learning's evolution is crucial to your advertising success.

You see, the old days of advertising on Facebook have changed so much since A.I have evolved.

Facebook today has a different way of how it recommends you use its targeting and campaign setups that utilize its machine learning.

But with that said.

There are reasons to still use some old ways of advertising such as using interests to target where I show you how To Target Interests On Facebook Ads Post-IOS here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=71s

But, what's important is also how you set your goals with Facebook advertising where I show you How The RIGHT Facebook Ads Objective Changes EVERYTHING here: https://www.youtube.com/watch?v=9oDiYrzA-g4&t=462s

Now, it's important that you get your ads ahead of the competition if you want Facebook to give you the lowest cost per sale or lead...

Here's a very powerful thing you must know in order to make sure you stay ahead: https://www.youtube.com/watch?v=nL470jZCehk

Resource from Episode:

Facebook Ads Policy: https://transparency.fb.com/policies/ad-standards/?source=https%3A%2F%2Fwww.facebook.com%2Fpolicies_center%2Fads

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Want me to personally set up, Write Your Ad Copy, Create The Creative, and Manage & Launch a Winning Facebook Ad Campaign?

And If You Don’t Get a ROAS Then DON’T Pay a single penny?

Learn more about an exclusive offer I'm giving away to 4 business owners below:

https://www.zillaclick.com/done-for-you/
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Table Of Contents
00:00 - What Facebook Advertisers Miss
00:52 - Facebook Machine Learning Is Evolving
02:01 - What Is Facebook Machine Learning 
02:42 - 1st top way 
04:41 - 2nd top way 
06:04 - 3rd top way 
07:46 - 4th top way
08:38 - 5th top way
10:08 - Facebook algorithms for detailed targeting

Want to know the top Facebook ads audience to target using Facebook's machine learning?

Then this episode reveals why you should start using this targeting right now as the future of Facebook advertising is changing fast!

You see.

Facebook profits from its advertisers and the last thing it wants to do is lose you to its competitors.

And with so many data issues Facebook has faced, there fixing their targeting and making it more advanced in the shortest time possible.

And now...

You can take advantage of their algorithms to target the top audience and let Facebook do the work. 

But with that said does this mean Facebook interests are dead?

NOT YET!

And here's how to use Facebook interests: https://www.youtube.com/watch?v=y_A2mllOTZg&t=71s

For more about learning Facebook's algorithms for targeting check this video out: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=317s

But did you know there's a secret to finding the best Facebook audience to target?

it's your competitor's audience!

here is how you can find each interest your audience is targeting: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=15s

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Are you ready to take your Facebook Ads to the next level?

If so...we can discuss how we can get you fantastic results...

With a 100% risk-free 30-minute Strategy Session below! 

Get in touch with us here: https://www.zillaclick.com/done-for-you/ 
**************************************

Table Of Contents
00:00 - The Future Of Facebook Ads (IMPORTANT)
01:50 - What Is This Facebook Targeting?
02:28 - Misconceptions About the Quality Of this FB Audience
03:12 - Facebook Algorithm Revealed
04:59 - Is This Facebook Targeting Right For You?
07:39 - What About Facebook Interest Targeting?
08:24 - Final Thoughts
08:51 - The Most Important Facebook Interests To Use

For The On-Screen Tutorial Check Out The Video Here: https://www.youtube.com/watch?v=PK0NODITTuQ

Discover How to Create A Top Converting Lookalike Facebook Ads Audience Post-IOS.

Since the fallout between Apple and Facebook...

iOS users can now opt out of Facebook tracking.

This has caused Facebook advertisers to lose so much data from their Facebook ads.

And now most Facebook advertisers are challenged with underperforming ads...

And find it difficult to use a good Facebook lookalike source.

However, all is not lost!

In this episode, I show you a method to create a high-converting lookalike audience that keeps all the data on the Facebook platform.

It's a method that you can easily create for a laser-targeted audience…

So that when you put an offer in front of these people they’ll be most likely to take that offer up at the lowest cost.

Now, this method uses a strategy that uses Facebook's Broad Interest targeting where you can learn more about this in detail here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s

And as part of this strategy, I recommend you get as much data as you can with Facebook Interests where you can find out the New way to target Facebook Interests post-iOS: https://www.youtube.com/watch?v=y_A2mllOTZg&t=70s  

But, the key to targeting on Facebook is about understanding the algorithm and learning to use inputs which I share more in detail here: https://www.youtube.com/watch?v=JQs4rvElyls&t=172s

**************************************
Are you ready to take your Facebook Ads to the next level?

If so...we can discuss how we can get you fantastic results...

With a 100% risk-free 30-minute Strategy Session below! 

Get in touch with us here: https://www.zillaclick.com/done-for-you/ 

For the full on-screen tutorial check the video out here: https://www.youtube.com/watch?v=xPPRuLH0jmE

Claim your $1 Trial using this link here: https://adtargeting.io/?u=2b75452e86?fpr=rick44
And you can use this discount code for 15% OFF: Rick15 

Once you set this up...

Get your FREE first Bonus Facebook DIY master class...

And your second BONUS 7-step blueprint to turn your ads profitable...

Simply message me with your trial or purchase at rick@zillaclick.com

And If you're serious about getting the best results for advertising on Facebook...

Then stay up to date about how to leverage machine learning and the latest tips and tricks by considering subscribing to my channel: https://www.youtube.com/@RickKhan_ 

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Who else wants to put their ads in front of the highest-converting audiences on Facebook?

If so, then discover two tricks to find top converting Facebook interests that give you the highest conversions at the lowest cost.

Specifically, you'll learn how to get Facebook ads to reveal your competitor's Interests...

...and how to find hidden interests that give you the lowest cost per impression.

These hidden interests are found in a tool that the top marketers don't want you to know about.

Check out the tool here: https://adtargeting.io/?u=2b75452e86?fpr=rick44

When you’re ready to take your Facebook Ads to the next level. You can book a time to directly speak to me one-to-one here: https://www.zillaclick.com/schedule/

Discover The BEST way to target Facebook Ads Audiences using signals that input into Facebook machine learning.

Because targeting Facebook ads has changed so much over the years.

And doing it the old ways such as focusing on Facebook's detailed targeting and Facebook custom audiences won’t cut it…

…If you don’t know how to feed the algorithm.

Facebook machine learning is the KEY to targeting audiences that get multiple conversions from your Facebook Ads.

So specifically in this episode, I’m going to teach you how machine learning works with Facebook targeting using inputs that signal the algorithm.  

But with that said…

When you start to understand Facebook machine learning you can leverage Facebook interests where I show you more here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=67s 

And one of the top ways to put audiences into Facebook is using broad targeting and open targeting where I show you more about that here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s

However, the most powerful audiences are those who there already buying what you sell.

Or in other words, your competitors audiences!

Here I show you three tricks to find and target your competitors Facebook interests: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=15s

And for more Facebook ads targeting check out how to use Facebook detailed targeting with these algorithm hacks here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=317s 

Claim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/

Discover the secret to Target your Competitors Audience On Facebook Ads.

Because in this episode I’ll show you how you can shortcut your Facebook ad research by learning this simple way to get Facebook to show you what audiences your competitors are targeting.

And here’s the thing.

When you discover these new Facebook audiences…

You’re going to learn how to take those high-converting facebook audiences and put your ads in front of them the RIGHT WAY.

Where I show you more about Facebook targeting interests here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=67s 

And I reveal why I now stack my Facebook interests since post-IOS: https://www.youtube.com/watch?v=HSk-v43PNhY 

But with that said.

Did you know when you understand how to leverage the Facebook machine learning you can find incredible ways to target audiences.

Here’s exactly where I show you the top Facebook ads targeting hacks: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=72s 

But at the same time, without using the correct Facebook structures you could be missing out on utilizing Facebook's algorithms in the right way.

So here’s how to choose the correct Facebook objective for your Facebook campaigns:  https://www.youtube.com/watch?v=9oDiYrzA-g4&t=20s 

***Claim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/ 

Did you know choosing the RIGHT Facebook campaign objective will help Facebook machine learning to make lead generation and selling EASY?

Because since post-IOS Facebook machine learning has gotten super smart, and you can leverage their technology.

So now more than ever it’s important to set up your Facebook campaigns that match the EXACT goal you're wanting to achieve.

But which Facebook objective should you choose?

Well, specifically in this episode, I’m going to reveal THREE top Facebook Ad structures and campaigns that will give you everything you need to work with the Facebook machine learning.

Where specifically...

I show you the Direct-to-Offer structure, Lead generation, and…

A NEW Facebook structure that makes selling easy: https://www.youtube.com/watch?v=AEAKIvduW6M

And at the end, I’ll show you how to understand the metrics and numbers to work with each Facebook campaign.

But, once you find the best Facebook structure for your FB Ads, then it's time to run your Facebook ads in the right way.

here you can learn how to run the Facebook conversions if you're going straight to the offer: https://www.youtube.com/watch?v=PSkbyQz94Zg&t=169s

Or if you're running Facebook engagement campaigns learn more about this here: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s

And if you're running a Facebook lead generation campaign then know this here: https://www.youtube.com/watch?v=d6POIwPmPPY&t=469s

But what's important about generating facebook leads is to get HIGH-QUALITY leads where I show you how to do this here: https://www.youtube.com/watch?v=5mQ5U-f2YKE&t=248s

Once you have this all down, then you're going to need to understand Facebook targeting where I have a full guide right here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=72s 

But a top converting audience comes directly from your competitor's Facebook interests, where I show you three tricks to find and target them here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=3s

For the full video check it out here: https://www.youtube.com/watch?v=mxO5hveTKmM 

In this episode, I’m going to show you how to test and scale your Facebook ads to the next level.

So if you’re ready to take a winning Facebook campaign and scale it to the next level.

Or, if you find that every time you scale your campaigns ROAS drops through the floor…

And CPLs and CPAs skyrocket which makes you pull back on your Facebook ad spend. 

Then this episode will serve as a road map for moving forward as you scale your Facebook ads.
  
So specifically you’ll learn…

Facebook Scaling strategy for testing.

How to scale WITHOUT increasing Facebook budget.

What to do when Facebook ROAS drops when scaling.

Now with that said, another way for scaling is to use Facebook interest scale.

where you duplicate your campaign and target new Facebook audiences.

and the top way to find your perfect audience is to leverage the Facebook AI where I show you more here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=72s

And finding and using your competitor's facebook interests is another powerful way to scale audiences where you can learn more here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=54s

Now, another way to scale your facebook ads is through facebook vertical scale where you can learn more here: https://www.youtube.com/watch?v=OZgKh0DHDYY&t=1s 

The EASY way to find and target your best Facebook audience, is when you know how to use Facebook machine learning to match your message with your perfect Facebook audience.

And when you do this, you’ll get the lowest cost for your Facebook leads and Facebook conversions.

That’s why in this episode you’ll learn How To Hack Facebook Ads Targeting Using 5 Algorithm Exploits.

Specifically, you’ll learn different hacks for you to use and leverage such as:

 Facebook broad targeting and Facebook open targeting where you can learn more here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s 

And another fb audience hack is using detailed targeting with Facebook interests where you can uncover more here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=327s

And here's the thing...

When you use fb interests you want to use the machine learning in the most effective way where you find what to do right here: https://www.youtube.com/watch?v=HSk-v43PNhY 

But one of the top Facebook audiences to target to show your fb ads to is your competitor's audience where you discover how to find and target them right here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=52s 

Claim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/ 

If you’re getting Facebook leads, but they don’t convert into REAL sales, then I’m going to reveal THREE Tricks To Generate High-Quality Leads on Facebook ads without spending more!

You see, Most Facebook advertisers find that they can generate low-cost fb leads, but don’t see the level of sales that they want from them.

(When contacting these leads, they don’t turn into customers or clients)

And if this is you…

Then know you’re doing this wrong!

Because your Facebook leads should be converting into sales since you’ve given something in exchange for value.

But with that said.

These three simple tricks will help give you the highest quality lead that will pre-frame your prospect to buy!

And another way to help pre-frame your prospects to buy is to give results in advance so it builds trust, credibility, and authority.
 
Here you can learn more about how to use facebook’s algorithm to make selling easy: https://www.youtube.com/watch?v=AEAKIvduW6M 

And to put your ads in front of your best audience learn how to hack Facebook targeting with this video: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=69s

But, if you’re using interests in your targeting make sure to know how to use them post-IOS in this video here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=146s 

Ready for more?

How Would You Like Me To Personally

Double, Triple, or Even Quadruple Your Business In The Next 12 weeks...For Free?

I’m looking for a “dream” client that I can give a Custom Facebook Sales System to take your business and profit to the next level.

If you’re that client, I will personally work with you one-on-one in your business to help you double, triple, or maybe even quadruple your revenue for the next 12 weeks.

And if you decide that it’s not for you…

Then take a FREE plan we’ll create together and implement in your business.

Book a FREE strategy call session with me here: https://www.zillaclick.com/schedule/

Did you know you can get EASY Facebook conversions with the help from its machine learning?

That's right! You can make selling easy when you structure your Facebook AD campaigns in a way that works with Facebook AI.

But, when you're ready for more...

Claim your FREE Book... That Reveals A Swipe And Paste “Algorithm Hack” To Make Your Ads Profitable In 7 Steps, Without Spending More On Facebook Ads here: https://www.zillaclick.com/free/

Or, if you want me to personally work one-to-one with you to help double, triple, or maybe even quadruple your revenue with a customized plan, you can book a call with me here: https://www.zillaclick.com/schedule/ 

Do you want to know the best budget to spend on your Facebook ads? Then this episode goes through specifically what kind of Facebook budget you should use with your Facebook advertising... ...and how to utilize that in the best way, so you can spend your FB money wisely. Because the truth is. There is no set number of what you should spend on your advertising. Every business is different and you should use your budget in the best possible way. And you’re going to know what that number is for your business, and what type of FB budget you should use. and here's the thing. When trying to figure out your budget, some Facebook advertisers want to know if they should use a lifetime budget over a daily budget. Here is where you can learn which is best for you: https://www.youtube.com/watch?v=G-0ICQ4YT1w Now, part of this strategy is about testing your Facebook ads where I go more into it here: https://www.youtube.com/watch?v=zQDw_wNAVVA&t=151s And to help you find the best audience for testing your ads and help you scale with the best Facebook targeting options check this video here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=69s But with that said. Finding your competitor's Facebook interests will be one of the best audiences you can target where you learn how to do that here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=49s Now once you found your winning funnel with your Facebook ads budget and are ready to scale your FB ads, then scale with this video here: https://www.youtube.com/watch?v=OZgKh0DHDYY

If you’re looking for the best Facebook ad audiences to target, then Steal this new strategy – the #1 secret To Test Audiences On Facebook Ads. Now specifically in this episode, I show you the Facebook Open targeting control strategy, Facebook Interest testing analysis, and what to do when you find the winning Facebook audiences. Because the truth is. Finding and using Facebook interests in the old way, simply won't work. Instead, Stacking interests is key with the way machine learning works post-IOS, where I go into the full detail here: https://www.youtube.com/watch?v=HSk-v43PNhY But, before you stack those interests into Facebook detailed targeting... How do you know if they will work? Well, part of this method will use a strategy to discover individual interests and a way to compare them so you can find EXACTLY your best Facebook audience to target. But, with that said... If you want to know how to optimize for the right campaign when you target your audiences I go into in more detail here: https://www.youtube.com/watch?v=GISPapfSkpE&t=302s And to find the right interests for your niche and target them in the right way, you can learn how to do this here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=145s Now here's the thing... If you want the Top way to target the highest converting audience then discover your competitor's interests with this method here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=49s

Discover the Top 5 Facebook Ads targeting hacks to put your fb ads in front of your best audience. You see… If you’re finding that your Facebook Ads are underperforming, or you're getting the traffic, but you aren't seeing the level of leads and sales that you want. Then, This could be an audience message mismatch. Because, no matter how good your message or offer is, if you don’t show it to the right people, you’re going to waste a lot of time and money trying to get any conversions. That’s why I will show you these 5 fb hacks that work best in 2022. Each hack is designed to work with the Facebook algorithm to match your message with the perfect fb audience to get the highest fb conversions possible. And, do it at the lowest cost. Now, part of these hacks involves you using a technique of using broad keyword targeting where I show you more about this here: https://www.youtube.com/watch?v=nL470jZCehk And for the best use of the FB algorithm make sure to have one ad set with facebook's broad Interest and open targeting within your ads where I show you more about this here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s If you select specific Interests then this video will show you how to do this in the right way: https://www.youtube.com/watch?v=y_A2mllOTZg&t=46s But, still one audience you should be targeting is your competitors audience where i show you how to find and target them here: https://www.youtube.com/watch?v=iJbeKpmkhhE

For the FULL on-screen tutorial check the video out here: https://www.youtube.com/watch?v=uohgq3P-2-E&t=669s 

Discover How To Use Facebook Ad Library To Find WINNING Competitors Ads when you follow this strategy.

You see… When using the Facebook ad library you have the potential to find different Facebook ads from your competitors.

But, here’s the thing.

How do you know if those fb ads are winning ads? Well, there’s a way to find out, where I show you the best method of discovering fb winning ads.

And when you find these ads, I’ll show you EXACTLY what to look for so you can innovate the idea for your ads…

So you can create a highly converting ad in the shortest time possible.

And as a bonus, I’ll show you how to find even more competitors with their winning ads as well.

Now here's the thing...

When you create a winning Ad you want to find the best targeting options on Facebook...

Where you can learn and find your competitor's audience here: https://www.youtube.com/watch?v=_KI01U2p-MA&t=41s

And here's the NEW way to target on Facebook: https://www.youtube.com/watch?v=nL470jZCehk

But if you do facebook interest targeting then you're going to need to know this: https://www.youtube.com/watch?v=y_A2mllOTZg&t=45s

But the key to crafting a facebook winning ad is in two things. ONE, Knowing your customer and having a swipe file to make the writing easy: https://www.youtube.com/watch?v=7bPhTSFabTs&t=213s

And TWO, is in knowing how to test your creative: https://www.youtube.com/watch?v=yob9LmmNnqY&t=190s 

For the Full On-Screen tutorial check the video on my youtube channel here: https://www.youtube.com/watch?v=y_A2mllOTZg

There has been a HUGE change with Facebook ad targeting since Facebook post-IOS.

And if you’re still targeting Facebook interests the way you did pre-IOS.

Then this way of Facebook targeting will get expensive and won't work in the same way.

And then there’s the dreaded Facebook interest removal, where Facebook has removed multiple interests, even though the interests they’ve removed don’t make any sense.

So what can you do about all of this?

Well, there’s a way you can still use Facebook interest targeting where I show you the steps I take to use them effectively in this video.

And at the same time...

I go deeper into facebook machine learning where you can also learn to Leverage machine learning with broad targeting with this strategy: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s

Then, if you want to know the top way to advertise your FB ads to the right audience...

This will show you how to place your ads in a blue ocean so you can get the best price for your FB ads with the highest conversions, learn more here: https://www.youtube.com/watch?v=nL470jZCehk&t=50s

Now here's the thing... When you find your interests I advise you to stack your interests and NOT separate them where I explain more about this here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=12s

But with that said... knowing your customer is KEY to finding the correct interests, and to help you build your avatar...

You can Get Your FREE Customer Avatar Cheat Sheet Here: https://bit.ly/3C6tJQ7 

Discover the top methods to scale your Facebook ad campaigns in 2022….that take your fb campaigns to the next level.

You see…

If you’ve got a winning campaign, where you’re getting good Facebook ROAS.

And you want to accelerate that growth in the shortest time possible…

Then, you need to know these top methods, that you can replicate in your fb ad campaigns.

But with that said…

If you get this wrong, you could potentially ruin your fb ad results even when you try to scale it back.

So each method shows you step-by-step to help you scale your Facebook ads the right way.

But perhaps best of all...

Includes a method to use new larger audiences where I show you how to find and put your competitor's audience in front of your Facebook ads: https://www.youtube.com/watch?v=iJbeKpmkhhE

And one of the most popular audiences to use with Facebook machine learning is to use broad audience targeting where I show you more here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=86s

But what's not mentioned often is how Facebook uses a bidding strategy with it's advertising platform, and how you position your ads is KEY to getting the best results...

I show you more about this here: https://www.youtube.com/watch?v=nL470jZCehk&t=6s