fitness branding

In this episode, we turn the traditional fitness marketing playbook on its head.

If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain if that intention is felt and understood.

The truth is that in order to clearly speak to your dream clients, communicate value and attract more of them in, there are a lot of beliefs about our industry and how we have historically marketed ourselves that need to shift dramatically.

In this episode we share a recording of a recent brand strategy session that Barry had with a potential client where he took a deep dive with her into what that shift looks like. 

After listening, you're going to think about how you position your value completely differently, and hopefully be on the path to take the necessary steps to attracting new dream clients confidently like a supermagnet.

What You'll Learn:

• The Pitfalls of Marketing Your Classes: Discover why treating fitness classes like tangible products limits who you can reach in the market.
• Real Needs Over Physical Benefits: Learn about the importance of the shift towards addressing people's deeper drives like confidence, energy, and overall life satisfaction, and away from abstract physical benefits like "burnt calories" "cardiovascular endurance" and "lean muscle"

We promise this episode will shift your perspective on what it means to market group fitness classes in today's world, redefine your approach to marketing, and offering insights that could redefine the way you connect with the people who need you the most.

GET THE EBOOK, AUDIOBOOK, & COURSE:

https://fitnesscareermastery.com/avalanche

BOOK A BRAND STRATEGY SESSION:

https://signup.fitnesscareermastery.com/yourstrategysession/

Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes, focusing on creating a unique and immersive experience for participants.

Discover how to captivate and retain a broader audience by incorporating creativity and passion into your offer. Here’s what you'll learn:

• Transforming Classes into Experiential Events: Discover how to make your fitness offerings compelling events that rival concerts or dining experiences, turning them into sought after destinations.

• Finding and Owning Your Niche: Learn how to identify and leverage your unique skills and passions to stand out in the crowded fitness market without relying on gimmicks.

• Building a Strong, Engaged Community: Find out how to create a loyal community around shared values and interests, enhancing retention and encouraging word-of-mouth referrals.

• Redefining the Purpose of Movement: Understand how to shift the focus of your classes from solely achieving a "fit body" to embracing movement for joy, wellness, and community building.

• Marketing the Holistic Benefits of Fitness: Gain insights on how to effectively communicate the mental, emotional, and spiritual benefits of your classes, moving beyond just the physical results.

• Developing a Powerful Brand Strategy: Get tips on developing a clear and impactful brand strategy that resonates with your target audience and sets you apart from the competition.

Download the free ebook "Why You're Not Selling Out Your Classes... (& What To Do About It)": Access this in-depth guide complete with journal prompts to help you clarify the specific problem your fitness classes solves, and how to address it effectively:

The eBook: https://fitnesscareermastery.com/avalanche

The Audiobook: https://urlgeni.us/spotify/eW8z7

Whether you’re a seasoned fitness professional or a new entrepreneur, this episode provides actionable insights for making your classes not just a workout, but a sought-after experience that participants eagerly anticipate.

Uncover the Game-Changing Secret to Skyrocket Your Fitness Career...

Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success. 

Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it.

Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode is your passport to breaking barriers and unlocking the true potential of your professional life!

Download your copy of Why You're Not Selling Out Your Classes (& What To Do About It!):

https://fitnesscareermastery.com/avalanche

Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential.

Discover how your marketing strategy is your blueprint for success, setting you apart from the competition. It's your compelling story that resonates with your dream clients and guides your decisions.

Learn why your marketing tactics, like social media posts and ads, should align with your strategy for maximum impact. Get inspired by real-life examples, including Patagonia's 'Don't Buy This Jacket' campaign.

Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She’s passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conversation, we tackle a ton of valuable topics like:

1. Knowing the right way to grow by finding the right relationships with complimentary businesses. 

2. Learning from what others do well, and what others don’t do well, and applying that to your business.

3. Setting boundaries... sdpecifically how legal policies and procedures/ client agreements/ terms of service are really just a way of of communicating our feelings in a legal document in a way that protects your energy and peace of mind which is directly linked to the success of your business.

4. Reframing the importance of legal agreements- no matter what size business you run. Why it's vitally important that you don't put your future and fate in the hands of a sketchy google doc. Take yourself seriously as a business owner.

5. We wrap up with our guests's take on the future of fitness

SHOW NOTES:

She Vs. World Podcast

https://www.daniellesteadblanton.com/

If you’re a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because

#1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and

#2, your clients aren’t buying your workouts- they’re making a buying decision based on how you make them feel- and that comes from what you share about your beliefs and values, and how you believe your unique approach can change their life.

The best way to communicate this is through utilizing the power of story, and in Episode 190, we dove deep into just how powerful storytelling is to scale your business and find success. But something we didn’t talk about is specifically how to do that.

That’s why we invited back our guest today- so he can teach you how to find that leverage to

#1- get more clients and make more money,

#2, leverage how you do what you do by packaging or productizing your values and beliefs and the way you do what you do, and

#3, how you can start to get others to reach out to you for opportunities.

Of all the episodes we’ve done, I think that what we talk about today is one of the simplest and most effective ways to scale your business based solely on leveraging who you are and what you believe. On that note, please welcome back Jude Charles to the show.

LINKS:

https://athleticgreens.com/fcm

Jude's Story Bank Journal

Jude's Newsletter

We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types of people you want to serve, and what superpowers you have (because your uniqueness is always going to be the thing that brings you the most success- if you lean into it).

What comes next is a process of marrying this self-assessment, and what YOU want to give to your clients with what they actually NEED. Press play now to learn what that process looks like.

LINKS:

https://www.instagram.com/anthonyjwall_fit/

ACE Pro Compass to Provide Unprecedented Ongoing Career Support to ACE Certified Professionals (acefitness.org)

ACE Continuing Education: Workshops and Specialist Programs (acefitness.org)

Free Webinars | Fitness Webinars | ACE (acefitness.org)

Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021.

• Get the show notes @ https://exposureninja.com/podcast/227
• Get a FREE review of your website @ https://exposureninja.com/rpod/review/
• Download our eBook @https://exposureninja.com/youtube