fitness career

Uncover the Game-Changing Secret to Skyrocket Your Fitness Career...

Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success. 

Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it.

Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode is your passport to breaking barriers and unlocking the true potential of your professional life!

 

Download your copy of Why You're Not Selling Out Your Classes (& What To Do About It!):

https://fitnesscareermastery.com/avalanche

In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness career, you play three of those four parts at some point, as you move through your different "Eras"

This episode was inspired by Miller's book, and today you'll learn how recognizing what era you (or others in the industry) are in will help you with:

• Understanding and owning your capabilities so you can avoid burning out, and know what to expect from yourself.

• Ensuring you're showing up in a way that serves your clients the most (and keeps them around)

• Finding mentorship and understanding who is the right person to take you where you want to go.

 

Learn the '7 Steps to Sold Out Classes'
​
Over 7 days you'll get research-backed tools and time-tested techniques that help instructors create sold-out, waitlisted classes.

If you get an email from us that doesn’t help you get more people addicted to your X-periences, and make a deeper impact, then we aren't doing our job:

SIGN UP HERE:

https://www.fitnesscareermastery.com/uxn

Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential.

Discover how your marketing strategy is your blueprint for success, setting you apart from the competition. It's your compelling story that resonates with your dream clients and guides your decisions.

Learn why your marketing tactics, like social media posts and ads, should align with your strategy for maximum impact. Get inspired by real-life examples, including Patagonia's 'Don't Buy This Jacket' campaign.

The FCM Podcast is BACK and better than before! 

 

For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.

 

But now that we're back, we're going to change things up a bit...

 

Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.

The FCM Podcast is BACK and better than before! 

 

For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.

 

But now that we're back, we're going to change things up a bit...

 

Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show.

My interview with Dustin Bogle, CEO of Lead the Way Fitness and Gym Reinforcements, was one of my favorite conversations to date. 

The amount of sound bites that could be pulled from this is astounding. 

If you’re not where you want to be, there could be several reasons for it. Here are some possibilities:

• Things aren’t simplified enough

• You don’t have the appropriate systems

• Your identity is off

• You’re not empowering people

• You’re a control freak

Dustin and I break down these areas or more on the show this week. 

We also discuss how growth happens and what it looks like. 

It’s not too different from how the fitness results our clients seek. 

Unfortunately, when it comes to business and money, we often lose sight of important principles. 

Here are some important links mentioned in the show

• Gymreinforcements.com

• Dustin’s Book

• Fitness Empire Podcast

Your time is your most valuable asset so I appreciate you listening. I’m confident you will be better for the time you spend with it!

Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram!

Listen and grow!

Your Financial Coach,

Billy 

P.S. If you or someone you know is looking for a plan to dial in your finances and achieve some financial freedom, book a short call with me here! 

 

This episode is going to cause you to question a lot about our industry, and how you’re offering the experience of exercise in your business. Because when it comes to inclusion, there is so much that we don’t think of that is causing a massive population of people to feel unwelcome and defeated by what you’re offering, rather than the way you hope they feel- inspired and excited to come back again. And I guarantee most of it is flying under your radar.

 

Things like… how you program your workouts, how you coach your workouts… whether or not offering pre-choreographed classes are the right thing to offer. How you’ve positioned your equipment in the room, and what that equipment is in the first place. Even down to what we define as “fit” or “fitness” in the first place! You’ll learn about why each of those and more might be culprits by listening to this episode today.

 

What’s so interesting to me is that the biggest concern that we hear fitness business owners talk about is their ability to attract new clients, or get clients to stay longer, and in this episode, you’ll learn that the answer to that may come from the realization that you’ve unconsciously and unintentionally been scaring away a huge potential clientele, simply from adopting too limited a view of what your business can be.

 

SHOW NOTES:

https://www.tashaedwards.com/

https://www.instagram.com/iamtashaedwards/

 

Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She’s passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conversation, we tackle a ton of valuable topics like:

1. Knowing the right way to grow by finding the right relationships with complimentary businesses. 

2. Learning from what others do well, and what others don’t do well, and applying that to your business.

3. Setting boundaries... sdpecifically how legal policies and procedures/ client agreements/ terms of service are really just a way of of communicating our feelings in a legal document in a way that protects your energy and peace of mind which is directly linked to the success of your business.

4. Reframing the importance of legal agreements- no matter what size business you run. Why it's vitally important that you don't put your future and fate in the hands of a sketchy google doc. Take yourself seriously as a business owner.

5. We wrap up with our guests's take on the future of fitness

 

SHOW NOTES:

She Vs. World Podcast

https://www.daniellesteadblanton.com/

 

If you’re a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because

#1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and

#2, your clients aren’t buying your workouts- they’re making a buying decision based on how you make them feel- and that comes from what you share about your beliefs and values, and how you believe your unique approach can change their life.

 

The best way to communicate this is through utilizing the power of story, and in Episode 190, we dove deep into just how powerful storytelling is to scale your business and find success. But something we didn’t talk about is specifically how to do that.

 

That’s why we invited back our guest today- so he can teach you how to find that leverage to

#1- get more clients and make more money,

#2, leverage how you do what you do by packaging or productizing your values and beliefs and the way you do what you do, and

#3, how you can start to get others to reach out to you for opportunities.

 

Of all the episodes we’ve done, I think that what we talk about today is one of the simplest and most effective ways to scale your business based solely on leveraging who you are and what you believe. On that note, please welcome back Jude Charles to the show.

 

LINKS:

https://athleticgreens.com/fcm

Jude's Story Bank Journal

Jude's Newsletter

We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types of people you want to serve, and what superpowers you have (because your uniqueness is always going to be the thing that brings you the most success- if you lean into it).

What comes next is a process of marrying this self-assessment, and what YOU want to give to your clients with what they actually NEED. Press play now to learn what that process looks like.

 

LINKS:

https://www.instagram.com/anthonyjwall_fit/

ACE Pro Compass to Provide Unprecedented Ongoing Career Support to ACE Certified Professionals (acefitness.org)

ACE Continuing Education: Workshops and Specialist Programs (acefitness.org)

Free Webinars | Fitness Webinars | ACE (acefitness.org)

 

The big question we unpack in this episode is... what does your community really want from you? And we’re not talking surface-level stuff like abs... What do they really want out of the time they’ve sold to you?

 

Today’s episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses. 

 

But this interview is different in that she’s not here to talk about granular tactics, tools and tricks that you would expect a marketing consultant to deliver.

 

We dig deep and talk about the foundational aspects of your marketing strategy. hospitality, relationship building, community building and what that really takes.

 

We talk about the pitfalls of marketing price and explore the benefits of marketing VALUE. After all, she calls herself your foundational marketing expert and guide. The work that she does is really where your marketing journey begins, and what all your future marketing decisions stand upon.

 

LINKS: 

https://foreverfriday.co/

https://fitnesscareermastery.com/wellnessliving

 

Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share.

 

If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episode, where Shay continues her conversation with Chris Gagliardi, the Scientific Education Content Manager with ACE.

 

LINKS:

https://www.acefitness.org/
https://www.acefitness.org/about-ace/ace-mover-method/

 

https://athleticgreens.com/fcm

This episode is a continuation of the conversation Shay had with Staci Alden in our previous episode. If you haven't listened to it, they really break down what it means to be a group fitness manager, and demystify this very important role at any fitness facility.

 

This week Staci talks about going beyond the numbers and the six things to look for when reviewing instructor performance that can't be found in data points, but are still trackable!

 

Follow Staci:

https://www.youtube.com/c/StaciAlden

https://stacialden.com/

 

Get a year's supply of Vitamin D and 5 travel packs of AG1 when you get a subscription to Athletic Greens:

https://athleticgreens.com/fcm

In this episode, we are diving into the role of the group fitness manager, which in almost 300 episodes is a topic that we haven’t really touched on before... and yet it was one of the most vital - albeit mysterious - roles of any club or studio.

 

We know that if you are a studio owner, you may be performing this role yourself. OR if you’re looking to hire someone to fill this position, where do you even begin? As you’ll quickly learn in this episode, there is no roadmap or playbook for a group fitness manager and the  job can be dense and intense.

 

But it’s also really dynamic, exciting, and fulfilling and if you’re a fitpro listening to our podcast you might be thinking, what opportunities lie in my future when I don’t want to teach 10-15 classes a week anymore, where can my experience take my career in fitness. If you’ve ever had dreams of becoming a group fitness manager, as Shay once did, this episode is also for you. We break down what the role really entails, the qualities necessary to be successful, tips to stay organized, how to effectively communicate to stakeholders, and ultimately make a really complicated job, seem less complicated while avoiding burnout and feeling fulfilled in what can be an all-consuming role,

 

Our guest, Staci Alden is committed to helping group fitness managers and club operators elevate their programs, instructors, and leadership. As an experienced consultant and strategic planner for both digital and in-person offerings, her clients range from large luxury health clubs and multi-family international companies to small studios. She has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. She is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel.

 

https://www.youtube.com/c/StaciAlden

https://stacialden.com/

 

Check Out Wellness Living using our link to receive 50% off the regular price of their professional membership for the lifetime of your subscription:

https://fitnesscareermastery.com/wellnessliving

 

We believe that nearly every person in the world knows that exercise, moving their body is good for them, but most people still don’t do it. We also don’t believe that it’s due to a lack of motivation. We believe it’s because they don’t feel seen.

 

The decision to purchase fitness classes is so different from the decision to purchase anything else. It’s an emotional decision that causes someone to bring the reality of who they are, or who they believe themselves to be into the light and look at it. Oftentimes that’s really scary and uncomfortable. It often means coming into contact with the limiting beliefs about themselves, and looking at those too. And depending on their preconceived notions about what fitness is, or is about through the media, it’s very difficult for most people to start.

 

This type of person doesn’t need to be motivated more- told that they can do it, or told they could look a certain way. They need to be met where they are, have their feelings and emotions validated, and made to feel seen.

 

The best way to accomplish this is through telling a story. A very special type of story. A story that combines a bit of your story, but also includes the story of your ideal client, and how you fit into their life story.

 

That’s why we’ve invited Jude Charles onto the show, who helps you dig deep to find the compelling story that no one else knows and then leverage storytelling to strategically scale your business by consistently connecting with the right type of clients. 

 

Sign up for Jude's newsletter:

https://judecharles.co/newsletter

 

Book a free Breakthrough Session to uncover your own story:

www.fitnesscareermastery.com/breakthrough

 

 

This episode features a fitness business owner and long-time FCM podcast listener who reached out to us through our website, expressing gratitude for pod and asked if he could be a guest on our show. It’s not often that we get a request like this, and we had a couple of spots open on our recording schedule, so of course, we said “Why Not.” Shay took the discovery call and thought that since we are coming up on our 200th episode this would be the perfect time to celebrate a listener who’s clearly taken inspiration from the show and consistently followed through with Action Steps to help his business thrive. 

 

One of the other things that he mentions at the beginning of the show is that by speaking on podcasts, he might be connected to a greater community of like-minded entrepreneurs. It’s so challenging to create and operate in a vacuum. This is one of the reasons we started the show in the first place. 

 

Enjoy this conversation today on overcoming challenges, putting people first, setting boundaries, niche-ing down, maintaining a business mindset and even negotiating tough lease agreements.

 

Contact Nate:

https://www.instagram.com/studio16nyc/

studio16bk@gmail.com

https://www.studio16nyc.com/

 

https://www.instagram.com/fitnesscareermastery/

Knowing how to price your services as a fitness professional is one of the most challenging things to do. Shay and I get it! We’ve been there! One of the reasons it's so hard is because each of us in this industry, and especially you, because you’re listening to this show- take what you do seriously and are so passionate about helping as many people as possible, and often, because we think charging less will allow us to help more people, we wind up unconsciously and unintentionally causing a ton of problems for ourselves, for our clients, and for our industry!

 

For example, if you’re not charging your worth, it makes it so much harder for you to show up with joy and enthusiasm so you can have the impact you want on your clients' lives. Why? Because it doesn’t feel worth it for the price you charged.

 

Secondly, charging more causes your clients to take what you’re offering more seriously. They made a larger financial, and therefore energetic investment, so they’ll invest more in showing up and getting results.

 

And lastly, for our industry, remember that people assign value to price. For example,  If I tell you there’s a coaching program that costs $500, and then there’s another one that costs $5000, which one do you think is going to be better? The second one right? This is one thing we really got wrong in the pandemic by offering all of our classes for free in an effort to help more people. We unknowingly communicated to our customers that what we have to offer isn’t worth paying for. And you know what?

 

The amount of work that we put into creating experiences that change people's lives in a physical, mental, emotional, and spiritual way is absolutely worth the investment. I’ve had people come up to me after class and say things like, you’d have no way of knowing this but I’ve been coming for years and I wouldn’t BE HERE if it wasn’t for you. Don't tell me that it’s not worth it to your clients to invest in themselves for the potential to completely change their lives.

 

You’re going to walk away from this episode feeling so empowered to charge your worth, and equipped with tools to do it so everyone can benefit- because you know what? you’re worth it.

 

Lesley's Magic Number Calculator:

https://profitablepilates.com/lp/magic-number/

We believe that the future of fitness is experience. You’ve heard us AND our guests say it in many different ways on the show- that what’s most important is the emotional connection that you’re making with your clients.

 

We’re both personally fascinated by finding new and interesting ways to make a fitness experience more immersive, enjoyable, and meaningful. That’s because, for most people, fitness isn’t fun. There are deep and powerful emotions and deeply rooted beliefs that they have in relation to movement, exercise, their abilities, fitness level, appearance, as well as fitness studios, and fitness instructors.

 

The point is, that there is a lot to overcome to get people excited to come in again and again. That’s why, when we discovered our guest today, who was previously the applied researcher into behavior science at Tonal, we just knew we had to speak with him, so we, and you can learn about and understand how to apply behavioral science to the experience you provide to your people in order to help them make movement a part of their lifestyle.

 

After this conversation, we realized that acts as simple as putting a bowl of healthy fruit out on your front desk can help your members begin to believe more and more that they are someone who lives a healthy lifestyle, and can trigger more healthy behaviors based on this shift in belief. If you find this fascinating and want to learn more, then press play now!

 

DOWNLOAD THIS EPISODE'S WORKSHEET:

www.fitnesscareermastery.com/behavioralscience

 

ADDITIONAL RESOURCES:

We believe that the future of fitness is experience. You’ve heard us AND our guests say it in many different ways on the show- that what’s most important is the emotional connection that you’re making with your clients.

 

We’re both personally fascinated by finding new and interesting ways to make a fitness experience more immersive, enjoyable, and meaningful. That’s because, for most people, fitness isn’t fun. There are deep and powerful emotions and deeply rooted beliefs that they have in relation to movement, exercise, their abilities, fitness level, appearance, as well as fitness studios, and fitness instructors.

 

The point is, that there is a lot to overcome to get people excited to come in again and again. That’s why, when we discovered our guest today, who was previously the applied researcher into behavior science at Tonal, we just knew we had to speak with him, so we, and you can learn about and understand how to apply behavioral science to the experience you provide to your people in order to help them make movement a part of their lifestyle.

 

After this conversation, we realized that acts as simple as putting a bowl of healthy fruit out on your front desk can help your members begin to believe more and more that they are someone who lives a healthy lifestyle, and can trigger more healthy behaviors based on this shift in belief. If you find this fascinating and want to learn more, then press play now!

 

DOWNLOAD THIS EPISODE'S WORKSHEET:

www.fitnesscareermastery.com/behavioralscience

 

ADDITIONAL RESOURCES:

Building a strong team is essential to running a profitable fitness business, but it’s also one of the hardest things to do, and that’s because often, we’re going about it in the completely wrong way.

 

Luckily, the fix is not only easy, but also incredibly empowering, and once you get it locked down, you’ll find that every single action and decision you make in your business will become easy and streamlined.

 

You’ll have an incredibly strong team that wants to stick around and grow with you, and a die-hard community that will generate a ton of referrals. If that sounds crazy and magical, just keep listening.

 

Book a free breakthrough session: http://www.fitnesscareermastery.com/breathrough

 

https://www.ericacourdae.com/

 

Erika's Implicit to Explicit Talk: https://open.spotify.com/episode/49H5dGYPAW2mZCmvGgwl8v?si=5bd19c17f8744353