fitness marketing

Have you managed to make it through 2020 but feel like you are just holding on? Maybe you’re feeling a bit lost or unmotivated about how to grow your Group Fitness Business in 2021. Or are you rearing to go and looking for some tips that will help you in your journey?

No matter how you are feeling right now, today’s episode should prove useful. My guests today are brothers abd business parnters Chris and X Martinez - these guys have a great story. Their background is as PTs, but they have since launched a coaching business for fitness professionals. They have gone on to help 1,000s of fit pros build their own successful and businesses and they are here on the podcast today with their top tips for success. 

We cover everything from self-limiting beliefs and re-framing your mindset, to more practical tips like how to price your offering and how to win more clients. 

Definitely worth having a pen and paper handy as you’ll want to write some of these tips down!

Links mentioned in this episode:

• Chris & Eric Martinez’ Instagram and Website
• Dynamic Lifestyle Podcast
• Rise of the Fit Pros: a FREE book
• Chris & Eric’s FREE Facebook Group for Fit Pros
• Will’s Facebook, Instagram and Email Address
• SH1FT Fitness Website

In this episode, we talk about how to train and work right even when the job gets monotonous. Landon shares with us his journey from college and how he got into fitness. He tells us about his early days as a coach and how he learned from his mistakes. How he was open to feedback and how that helped overcome challenges.

We delve deeper into professional behavior on and off the floor. How to relate to your clients in a friendly manner while still showing them respect without sounding too formal.  

We then talk about fighting the imposter syndrome that often creeps in. You are well qualified for your job but still feel inadequate at times especially when you are dealing with people much older than you. This is not a bad thing as it forces you to work even harder and improve your skills.

Finally, we talk about the perceived glass feeling we feel we have hit when we do the same job for a long time. Landon opines that self-reflection and self-evaluation is how to overcome this feeling. There is no ceiling to improving our skills. That way, when an opportunity arises we are well-prepared to handle it just as Landon has the amazing opportunity to expand Alloy to the Charlotte market. 

Stay tuned for more.

Key Takeaways

• How to train and work right even when it gets monotonous 0:54
• Professional behavior at work: showing utmost respect 9:45
• Appropriate communication on and off the floor 10:21
• How to talk too older people than you in a friendly manner 10:50
• Fighting the feeling like you are not good enough, the imposter syndrome 11:25
• How to stay motivated while working in a monotonous system 15:44
• Having the mindset of looking at challenges as opportunities 16:51
• Constant self-reflection and self-evaluation in your professional career 32:20

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, we’ll talk about policies and procedures for personal training businesses. We will zero in on three of them, namely, a 24-hour cancellation policy, medical freeze (or just simply “A freeze”), and rollover sessions.The 24-hour cancellation policy is applicable in situations where a client has booked a training slot and then they cancel, which means that the business will have lost the revenue it would have generated during that time slot. Therefore, the client has to be charged a stipulated cancellation fee when they cancel. 

That policy serves well in making clients more accountable because the moment they book a slot, they will always ensure that they attend the training, which of course, keeps them on track in their fitness journey. The medical freeze or freeze is when a client is looking to take time off from the gym to go on vacation, work, or anything else that might keep them away from the gym. That usually takes anything between one to three months, and it’s usually a very bad sign because it might mean that the client is trying to leave the facility. We will share our experience with this and talk about the strategies we use to overcome it effectively. Rollovers refer to when a client doesn’t use up all their sessions and they can roll them over into the next month or year. 

When we had annual memberships, we ran our rollovers like the old school cell phone service providers used to do where a user had a certain amount of minutes they could use every month, and if they didn't use them all, they would roll them over to the next month as long as they stayed active as a member with the service provider. Stay tuned to learn more about the best rollover tactics to use and pick all the actionable steps you can take at your personal training facility to grow sustainably. 

Key Points of Discussion:

• The questions around policies and procedures for personal training businesses (03:10)
• The promise that you make someone as a personal trainer to hold them accountable (05:20)
• Taking it back from transactional to the coach relationship (08:39)
• Better behavior equals better performance (13:11)
• Allowing a two month freeze in an annual membership but doing it in such a way that no client wants to take that time off (15:20)
• The best strategy for someone who might be going on a medical freeze (19:04)
• In rollover strategies, use or lose it is a great policy, but not the best  (21:47)
• Allowing clients to downgrade their memberships to use rollovers (27:18)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Jessi Duley is pure energy and a badass entrepreneur. She is the founder + CEO of BurnCycle and comes from a family of entrepreneurs - her Dad (also her hero) is on his seventh business as a founder. Jessi has created a diehard following of melt-your-face, ride-or-die workout customers who live and breath BurnCycle. In the first 3 years of the company, she opened a new location at the same time as giving birth to each of her 3 kids. One beautiful thing about this interview - I didn't expect the conversation to so openly go into her struggle with mental health and the ups and downs that go with that. You can't get much more human than this interview- take a listen!

As a child, he ate out of dumpsters and couldn’t speak a word of English. Today, Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He’s also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses.

• We discuss Bedros's entrepreneurial journey
• The 2 biggest leaps out of his comfort zone
• The 5% rule
• The Anti-Franchise Franchise
• How to scale and escape your business after you leave the hustle-mode
• Who Bedros really wants to meet
• Who inspires Bedros to this day

Learn more about Bedros Keuilian

• BedrosKeuilian.com
• Fitbodybootcamp.com

 Episode 69 – Raphael Paulin-Daigle

Today’s guest is Raphael Paulin-Daigle of SplitBase.com. He is a conversions expert who is extremely passionate about helping businesses grow. He'll teach us not just about website and Facebook marketing conversions, but also about the first impressions clients receive when they come through the door and how to follow up with people. 

With Facebook ads in particular, many business owners boost a post or build an ad, hoping for an immediate payback. What they SHOULD do is plan the result they want to get, create a solid offer, target the exact people they can help MOST, then build the ad. And then test, test, and test again.

For example, a common problem many people report is a high response rate (lots of views, shares and comments) with no action. This is conversion: Do your "leads" from your ads take action, or not? You can have a fantastic ad leading to a very poor landing page, and get zero results. If so, you're not bad at marketing; you're bad at converting. Raphael is very, very GOOD at converting.

Marketing is all about helping people and building a relationship. Be sure to follow along and take good notes on all the strategies presented today!

The 2017 Two-Brain Summit is coming this June 3rd and 4th. Be sure to register here for this event!

In this Interview:

• The process behind improving your business marketing
• The hidden roadblocks that are losing you sales
• How often should you be surveying your customers
• The importance of placing testimonials on your landing page

Plus:

• How many questions should be on a customer survey
• Applying data to your business to help it grow
• How to use persuasive copy to overcome and avoid objections

About Raphael:

Raphael became involved in digital marketing through his first startup about seven years ago. It is no surprise conversion optimization was the first thing to catch his attention. His creativity and admiration for good design, combined with his interest in psychology, human behaviors and growth made conversion optimization the perfect match. 

It was at this moment that SplitBase was born. Raphael assembled a team of conversion analysis, copywriters, and designers to deploy and execute his full conversion methodology within his client’s promises. A methodology that has continually produced millions of dollars of growth for SplitBase clients. 

Raphael has given keynotes and workshops to marketers, bank executives, and CMOs of Fortune 500 companies around the world. He now oversees conversion strategy and operations as the CEO of SplitBase.

Meet AJ Roberts...Fitpreneur, Marketing Icon, Iron-clad Teddy Bear

Download the transcript by clicking here

You're about to witness some real Marketing Muscle in today's episode with AJ Roberts. If it's true that "How you do one thing is how you do everything," then it's no surprise that the man who conquered the world of powerlifting has made such a big splash in the marketing world...

AJ Roberts is a fitness hall of famer with a world record squat and he's the bestselling co-author of the book Change Agents. He's a two time world record holder in powerlifting and rumor has it, he once made Chuck Norris do his dishes. (That's unsubstantiated, but since you're reading it on the internet, it must be true)

AJ is also the world's premiere fitness marketing consultant, pursued by gyms, supplement companies, trainers and anyone looking to take their revenue, business, and ultimately life to the highest levels.

He's also one the most sincere, genuine and gentle souls you could meet and has a gift for showing others how to dream bigger than they thought was possible while he helps them plan the steps necessary to achieve even the loftiest goals.

I invited AJ to the show so he can share with us his bacon wrapped strategies for getting guaranteed results, running a powerful referral system, and helping people get that mindset that anything is possible as long as you think huge.

Here’s what we discussed:

7:09 - AJ’s back story growing up in England and moving to America

9:54 - How to set higher goals

10:21 - Greaking the all time world powerflifting record

13:22 - Deciding to get his health back, losing weight and stepping on the bodybuilding stage

14:13 - The power of delayed gratification and how to master it

16:23 - How AJ chooses his coaches and his advice for you

23:48 - Building a vision around Growth, Experience, and Contribution

25:42 - Living in a limited reality: Why people can’t think beyond their current situation

27:41 - The importance of getting help from a mentor

33:35 - Running The Fitness Profit Workshop and mastermind groups

35:45 - People AJ is working with now

43:22 - Implementing perfect referral systems

48:54 - How to raise your fees and create the ripple effect

54:14 - Selling what you do vs. selling the results

59:34 - Outsourcing personal vs. business tasks, which should you delegate first?

62:43 - Decision fatigue and how to avoid it

Resources

AJRoberts.com

The Fitpreneurs Podcast

If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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