fitness marketing

Ready to attract more fitness clients and boost your gym's membership?

Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert.

With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actionable strategies.

We'll explore everything from the importance of adapting your marketing approach to the nuances of creating content that supports your paid campaigns.

Don't miss out on learning how to refine your digital marketing strategy to not only reach but exceed your business goals. Tune in now!

Key Takeaways

Intro (00:00)

Ben's background and transition from gym owner to marketing expert (00:32)

The first key to successful digital marketing (05:27)

Data interpretation in digital marketing (17:28)

Solving the right problem the right way in advertising (25:55)

The effect of organic content on paid advertising success (33:12)

Final thoughts (38:20)

Additional Resources:

- Unlock A FREE VIP Marketing Strategy Call For Your Gym: https://kissmarketing.net/alloy

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Welcome to Part 2 of our special live event series on The Pro-Fit Podcast! 

Dive deep into the world of marketing campaigns, uncovering the intricacies of creation, engagement, and execution. 

Why are campaigns crucial for your fitness business? Learn how to craft compelling social media content that resonates, techniques to warm your audience effectively, and insights on choosing the perfect launch strategy. 

Crafting a successful campaign is both an art and a science, and with our guidance, you'll be equipped with the tools and knowledge to create campaigns that not only capture attention but also drive conversions. 

Join us as we pull back the curtain on creating campaigns that truly make an impact.

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To catch all episodes, make sure you're subscribed to the show...

Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553

Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c

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And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...

Pro-Fit Podcast on YouTube: https://www.youtube.com/channel/UCHihlfGS3ozr2Y5DULnEDMw

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To stay up to date with Matt & Paul, follow them on Instagram...

Matt - https://www.instagram.com/mattrobinsonpt/

Paul - https://www.instagram.com/coachcampey/

Ryan Hayes is an entrepreneur who is passionate about helping people live healthier and happier lives. He started with two underperforming Max Muscle Sports Nutrition stores and turned them around before investing in Redwood Personal Training. Redwood is a personal training provider for private and corporate gyms and has grown to serve over 80 gyms nationwide. Ryan also founded Smart Gym in Arizona, offering an original fitness program called XGT Fitness, while empowering people to establish lifestyles that keep them healthy and happy.

This is a must-listen for gym owners facing various challenges. The expert panel offers advice on how to turn leads into loyal members, train front desk staff as salespeople, improve retention rates, and prepare your business for sale. If you are struggling with decreased lead volume, the panelists will share the most effective ways to increase traffic to your gym. Take advantage of this opportunity to learn from the best in the industry and take your fitness business to the next level!

This one was inspired by an MF'er who posted a picture of one of these super hot fitness models and asked

"How long will it take for my consistent healthy habits to get me to look like this fitness model?".

In just twenty minutes I answer questions like:

• How do fitness models get shredded?
• Can you get ripped with basic healthy habits?
• What's the difference between losing fat, getting fit, and getting ripped?
• Are fitness models on the cover of weight loss programs using false advertising?

And so much more!

Mentioned In This Episode:
—Transform Your Body & Habits In 28 Days
—Oonagh Duncan

In this week’s episode, Coach Jenny is joined by Vince Del Monte. He is the hidden genius that fitness entrepreneurs turn to when they want to start, grow or scale their fitness brands. His sales, marketing, mindset and business systems are the secret weapon used by thousands of successful coaches who want to reach more high paying clients. He and Jenny get into his story of how his personal pain became his purpose, and how this self-built fit-preneur grew his online business that led him to teaching first-time business owners to scale big and exceed their potential.

Free gift: https://go.7figuremastermind.ca/fbobjectionpdf

Free Training: http://www.7figuremastermind.ca/training

Vince on IG: @vincedelmonte

Save $100 off Your MAXPRO Fitness here

JOIN The YOUR BEST BODY PRIVATE COMMUNITY and for the Password say "Jenny invited me"

JOIN The YOUR BEST BODY PROGRAM 

 

If you enjoyed this episode, make sure and give us a five star rating  and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox.

STRONG Fitness Magazine Subscription Use discount code STRONGGIRL

Resources

• STRONG Fitness Magazine
• STRONG Fitness Magazine on IG
• Team Strong Girls
• Coach JVB

Follow Jenny on social media

• Instagram
• Facebook
• YouTube

DISCLAIMER: The opinions, beliefs, and viewpoints expressed by the hosts and guests on this podcast do not necessarily represent or reflect the official policy, opinions, beliefs, and viewpoints of Disenyo.co LLC and its employees.

IG: @itscoachgoodman 

Coach Jenny is joined by renowned trainer and good friend Jonathan Goodman, author of Ignite the Fire  and founder of the Personal Trainer Development Center  to talk about the ups, downs and all-arounds of how he went from an “on-the-floor” personal trainer to owning multiple online fitness businesses and coaching thousands of fitness trainers to turn their business into a digital and online success. Jon shares his incredible wealth of experience and knowledge as he dives into how to transition and grow your fitness coaching practice in today’s competitive online coaching market. 

Save $100 off Your MAXPRO Fitness here

JOIN The YOUR BEST BODY PRIVATE COMMUNITY and for the Password say "Jenny invited me"

JOIN The YOUR BEST BODY PROGRAM

 

If you enjoyed this episode, make sure and give us a five star rating  and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox.

STRONG Fitness Magazine Subscription Use discount code STRONGGIRL

Resources

• STRONG Fitness Magazine
• STRONG Fitness Magazine on IG
• Team Strong Girls
• Coach JVB

Follow Jenny on social media

• Instagram
• Facebook
• YouTube

DISCLAIMER: The opinions, beliefs, and viewpoints expressed by the hosts and guests on this podcast do not necessarily represent or reflect the official policy, opinions, beliefs, and viewpoints of Disenyo.co LLC and its employees.

Alloy Personal Training CEO Rick Mayo recently spoke at the FitPro Growth Summit in Nashville. While there, he met Amanda Hanquist of FIT CFO.

She is a Financial Expert who helps health and fitness entrepreneurs with the financial side of running their businesses. 

In this packed episode, Rick and Amanda explore a wide range of topics in the fitness entrepreneurship space. 

In over 30 years of running a fitness business, Rick has gathered a wealth of knowledge that you’ll surely find valuable. 

Tune in!

Key Takeaways

- The evolution of Alloy Personal Training (03:39)

- Day in the life of Rick Mayo (09:35)

- Who not how (13:19)

- The mistake of the All or nothing mindset (17:04)

- Serve less on the menu (19:37)

- Keep the main thing the main thing (22:03)

- Fit CFO business model (29:46)

- The magic of consistently good customer service

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Show Less

Did you know that Alloy Personal Training Franchise has an industry-leading retention rate? 

This is our claim to fame and a powerful reason people buy our franchise because they can actually run a fitness business, not a marketing business with fitness on the side like some gyms do. 

But our customers don't just stick around longer than in any other fitness facility for no reason….

In this episode, Rick and Matt explore the 3 techniques we use to keep them. 

These are simple strategies that other fitness brands probably use, but our secret lies in using them consistently and ingraining them in our culture.

Besides keeping people around and reducing the amount of marketing required to replace people, a high retention rate is excellent for building a strong community. 

Listen in to learn how we do it!

Key Takeaways

- Set the right expectations (03:06)

- How unrealistic expectations will increase your churn (04:37)

- Poles in the ground (11:15)

- How to make your customers feel good (13:32)

- Finding common ground (18:02)

- How to facilitate a community (27:13)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

F45 Owner and Senior Performance Manager for F45, Ben Ludwig reveals how to increase your fitness business profits. Ben show's how F45 is boosting retention rates and implementing a personalized touch point process to keep members longer from day one. This fitness business strategy is an easy-to-follow process and yet so few do it even though it has the proven power to boost profits and make a bigger impact on members. Watch this episode of the Fitness Industry Success Show to get inspired and boost your fitness business profits in the near future.

Thank you for watching like, share, and subscribe and hit the notification bell so you don't miss out.

Follow and connect:

Fitness Industry Success Show website: https://www.leadlionmarketing.com/fit...

LEADLION:
Website: https://www.leadlionmarketing.com/
Instagram: https://www.instagram.com/leadlionmar...
Facebook: https://www.facebook.com/leadlionmark...

Connect with Nick Parker:
LinkedIn: https://www.linkedin.com/in/heynickpa...
Instagram: https://www.instagram.com/heynickparker/
Facebook: https://www.facebook.com/heynickparker

Content marketing is huge across all industries...especially fitness. But as a fitness business owner, how are you meant to find the time to create quality content on a consistent basis? 

The truth is, it's really difficult.

But not if you have a simple system to follow.

In attempting to  create more regular content for the Pro-Fit Podcast, we came up with a simple system to create content ONCE and use it MULTIPLE times - across MANY platforms.

In this episode, I will outline that whole system for you and show you how we have used it to grow our reach and listenership.

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To catch all episodes, make sure you're subscribed to the show...

Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553

Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c

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And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...

Pro-Fit Podcast on YouTube: https://www.youtube.com/channel/UCHihlfGS3ozr2Y5DULnEDMw

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To stay up to date with Matt & Paul, follow them on Instagram...

Matt - https://www.instagram.com/mattrobinsonpt/

Paul - https://www.instagram.com/coachcampey/

Dennis Yu shares the faster way to grow your personal brand using short videos and his special social media strategy. Discover what a personal brand is and is not. And learn how to leverage the power of all the social media platforms to build your personal brand which has a direct impact on your bottom line.

Dennis Yu is the CEO/Founder of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

He’s a former Yahoo search engine engineer.

Dennis’s personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He’s also been on some of the largest stages as a speaker and television among along with other media outlets.

Thank you for watching please like, share, and subscribe.

In this week's episode, Ryan is joined by Jonah Cockshaw, Founder of marketing agency, FitMedia.net.

FitMedia specializes in helping fitness business owners generate more leads and revenue by developing a great offer, building a funnel around that offer, and then ‘filling the funnel’ via paid ads.

So what better topic to chat to him about than Marketing funnels?!  Ryan and Jonah dive into the concept of marketing funnels in more detail - why it’s important for your fitness business, and how to create one.

Marketplace Offer:

As a My PT Hub Trainer, you can book a free Marketing Strategy Call with FitMedia  via the Marketplace. Simply log in to your account or follow this link to find out more!

In this week's episode, Ryan is joined by James Stirling, aka London Fitness Guy!

 James is an experienced personal trainer, who has built up an online community of over 364,000 people (and counting) on Instagram, under his brand, London Fitness Guy! (search @london_fitness_guy)

With a degree in Sports Science under his belt too, James has always been passionate about sport and fitness, with a focus on offering everyone accessible home and gym workouts, for a happier and healthier lifestyle. Something that’s been more important than ever over the last year! 

Ryan and James discuss brand building, growing your online community and creating great content. Plus, James give his advice for other personal trainers and online coaches looking to grow their social media presence and business. gives

In this episode of The Hubcast, Ryan is joined by David Kyle, Owner of DKnine Fitness and owner of FitPro Lead Gen. FitPro Lead Gen help Personal Trainers, Gyms and Studios generate consistent leads into their fitness business with Laser Targeted Facebook Ads, Lead GeneratingWebsites and The FitPro Portal!

Ryan and David dive into the best practices for generating more, and better quality, leads within the fitness industry, as well as the steps personal trainers, coaches and clubs can take to make their website work harder for them when it comes to finding new members and clients.

You can find out more about Fit Pro Lead Gen here.

As a pioneer of Personal Training and an expert in systems and scaling, having built a global franchise, Rick has a lot of insights to share on the evolution of the fitness industry and what the future looks like.

Rick and Matt talk about the different gym models and how they differ from the perspective of member experience and price points. Rick shares his thought on how the different fitness models need to do to succeed.

In addition to this, Rick shares his remarkable journey from how he started personal training in people’s homes to pay his way through college. He then opened one of the first facilities dedicated to one on one training. Due to a lack of systems, some staff left to set up their own studios taking some of his clients with them. This was the birth of a systemized process to training, programming, and gym experience.

Tune in to hear Rick and Matthew discuss fitness business models, fitness marketing and client experience, and what it takes to succeed in the fitness industry.

Key Takeaways

• The studio within a larger club concept, and this was key to maintain revenues (01:58)
• How experience differs between large gyms and studio models and what you need do (05:04)
• How to upsell from base memberships to coaching in a large group model (09:39)
• Success is like weight loss; you have to change your expectations or change your habits (13:38)
• Creating a franchise business through a systemized approach to training, programming, and experience (16:46)
• The formula to profitability and why you need to outspend your competition (22:53)
• How gym owners can market to an older demographic like the automotive does (30:35)
• The massive opportunity that lies in marketing to an aging demographic (38:30)
• How to have a viable virtual product for a personal training brand (55:00)
• Where the fitness industry is headed in the next two years (59:07)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Knowing your client avatar is often recommended to business owners. But what does it actually mean? and how do you go about knowing who your ideal clients? That's what this episode covers, as well as how to deep dive in to what those clients want/need.