fitnessbranding

Midlife fitness pro (or health coach)? If you’re just getting started, just shifting gears, or you’ve been in it for years but feeling like you haven’t optimized your skills, talent and personal brand, then this is for you.

I’m joined in this episode with IDEA World 2023 Fitness Professional of the Year, Christine Conti. Learn how she decided she was going for this prestigious award and made it happen. Hear how she’d take action if she was starting all over again.  

My Guest: 

Christine Conti believes in the “YES. YOU CAN” mindset. Christine is an international fitness educator chronic disease wellness specialist, and the recipient of the IDEA World 2023 Fitness Professional of the Year. She is the CEO of CONTI: a woman-owned enterprise that offers keynote speaking, chronic disease wellness, mindset coaching and continuing education for fitness professionals, schools and private companies. Christine is also a best-selling author, podcast host, co-founder of REINVENTING THE WOMAN INTERNATIONAL, a 3x IRONMAN and a guide for Special Olympic athletes. After receiving a life-changing diagnosis at age thirty, this former investment banker and English teacher is determined to show the world that ANYTHING IS POSSIBLE!

Questions We Answer in This Episode: 

• What was your journey to becoming IDEA World 2023 Fitness Professional of the Year? 

• At what point did you decide, I want it, I’m going for it, and I’ll have it? 

• How will you use it as a platform for what’s most important to you? 

• Advice to fitness pros who feel like they’re just one of hundreds of thousands and finding it hard to be seen and heard? What would you do if you were starting over right now? 

Connect with Christine:

Website: https://www.contifit.com/

Book: https://www.contifit.com/shop

Podcast: https://www.twofitcrazies.com/

Reinventing the Woman International Group: https://www.RTWtribe.com

On Social:

Facebook: https://www.facebook.com/ContiFit/

LinkedIn: https://www.linkedin.com/in/christine-conti-b0668710b/

Instagram: https://www.instagram.com/christine_m_conti/

Resources:

Other Episodes You Might Like:

Branding for Fitness Professionals | Personal Trainers & Health Coaches: https://www.fitnessmarketingmastery.com/branding-you/

Fitness Coaches: Identify and Stop Overworking and Under Earning: https://www.fitnessmarketingmastery.com/overworking-and-under-earning/

Have you ever wondered if you're truly living with purpose in your fitness journey? Join host Jerwin on a captivating episode of the Shredology podcast as we dive deep into the concept of crafting a personal mission statement and its profound impact on your fitness and overall life.

Through inspiring stories, practical steps, and heartfelt guidance, we'll help you uncover your true potential, align your values with your fitness pursuits, and make a lasting impact on others. Get ready to ignite your purpose, find vitality, and experience transformative transformations that go beyond the gym.

In this episode, you will learn:

• Uncover the Profound Impact: Discover the transformative power of crafting a personal mission statement in your fitness journey.
• Inspiring Stories: Explore the inspiring stories of Gymshark and Nike, and how their personal mission statements shaped their brands and connected with their audiences.
• Practical Steps: Learn practical steps to reflect on your desires, embrace your strengths, and define your purpose, leading to the creation of a compelling personal mission statement.
• Embrace Growth and Evolution: Understand that personal mission statements evolve as you grow, learn, and gain new experiences, and embrace the refinement process.
• Aligning Mission and Business: Explore how aligning your personal mission statement with your fitness business's unique value proposition creates a profound impact on the lives of others.
• The Guiding Light: Embrace the power of your personal mission statement as a guiding light that propels you forward, even in the face of challenges and adversity.
• Embrace Your Purpose: Receive a heartfelt call to action to embrace your personal mission, nurture your dreams, and live a life of purpose and vitality.

Are you ready to unlock the full potential of your fitness journey? Join us in this transformative episode of the Shredology podcast. Listen on Spotify, Apple Podcasts, or Google Podcasts. Visit shredology.co for additional resources and exclusive content. Don't miss out on this opportunity to ignite your purpose and make a lasting impact!

We believe that nearly every person in the world knows that exercise, moving their body is good for them, but most people still don’t do it. We also don’t believe that it’s due to a lack of motivation. We believe it’s because they don’t feel seen.

The decision to purchase fitness classes is so different from the decision to purchase anything else. It’s an emotional decision that causes someone to bring the reality of who they are, or who they believe themselves to be into the light and look at it. Oftentimes that’s really scary and uncomfortable. It often means coming into contact with the limiting beliefs about themselves, and looking at those too. And depending on their preconceived notions about what fitness is, or is about through the media, it’s very difficult for most people to start.

This type of person doesn’t need to be motivated more- told that they can do it, or told they could look a certain way. They need to be met where they are, have their feelings and emotions validated, and made to feel seen.

The best way to accomplish this is through telling a story. A very special type of story. A story that combines a bit of your story, but also includes the story of your ideal client, and how you fit into their life story.

That’s why we’ve invited Jude Charles onto the show, who helps you dig deep to find the compelling story that no one else knows and then leverage storytelling to strategically scale your business by consistently connecting with the right type of clients. 

Sign up for Jude's newsletter:

https://judecharles.co/newsletter

Book a free Breakthrough Session to uncover your own story:

www.fitnesscareermastery.com/breakthrough

In this episode Shay shares her thoughts on the state of the world, and why now, more than ever, the world needs YOU and movement.

What makes a good website? Well according to our guest today, characteristics of an excellent website ensure that you show up when people search for you, and that you convey the right message for your potential clients to take action.

The best way to accomplish these two things comes down to something that’s simultaneously incredibly simple, yet also complex… Getting clear on what your unique perspective is towards what it is that you do. What you believe about how what you do should be done.

As we explore in this episode, people don’t buy what you do, they buy into your core beliefs about how what you do can bring them closer to their ideal version of themselves. Subtle, but there’s a huge difference between saying:

“I’m a personal trainer- sign up for my packages here” versus “I believe that fitness should feel like play- the way it felt to run around jump, climb, and swing on the playground when we were kids. When you work out with me, you’ll feel like a kid again”

Listen through this episode to learn different applications of this idea to how you represent yourself on your website, so you can attract the right people in with the right message.