flower farmers

Interest in growing and buying local flowers has grown immensely over the past few years, helping consumers embrace local agriculture, support local farmers, and access even more varieties of local grown flowers. 

In this episode, learn about: 

- Floriculture and why it’s becoming an increasingly popular industry today 

- The Slow Flower Movement 

- How consumers can support local flower farmers 

- Opportunities and profitability for new and upcoming flower farmers 

Resources: 

Learn more about the Slow Flower movement at https://www.slowflowers.com. 

Listen to our previous podcast interview with the Florida Wildflower Foundation Executive Director Stacey Matrazzo: https://foginfo.org/freshtake-podcast.php?florida+wildflower+foundation%3A+creating+and+restoring+native+wildflower+habitats+&oid=11141819 

Visit the Association of Specialty Cut Flower Growers website: https://www.ascfg.org
 

Join us at the upcoming Organic Food & Farming Summit April 18-19, 2024 in Tampa! Early bird savings ends February 2, 2024! SECURE YOUR SPOTS!

We hope you enjoyed the episode! Please help us continue to produce more valuable content by subscribing to our Fresh Take Podcast Series! Subscribe here

SPONSORSHIP OPPORTUNITY- Learn more about the many benefits of becoming a Sponsor of Florida Organic Growers! Your contribution will not only help to advance an organic and sustainable future but gain brand awareness through our growing audience. If you are interested, click here

In this week's episode, Roz shares with you her top ten tips for making money as a flower farmer. Roz has been a flower farmer now for over 10 years, but it has been an eventful journey. Today Roz shares some of that journey with you. 

Topics covered in today's podcast:

• Why do you want to be a flower farmer?
• Are you transitioning from a corporate role or a career?
• Do you know which market you're going to serve?
• What is your product mix? 
• The brand is vital. It's you.
• Your marketing plan - what to include. 
• The financials.
• Competition - should you be worried?

Roz Chandler Resources:

• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers  
• Facebook Groups Cut Flower Farming  - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
•  Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

When advertising exec, Lia Fleming, discovered her budding passion for flowers – she dug in deep. Lia and her family began selling locally-grown flowers from their Flora Fields Farms in New Franklin, Ohio.  Lia shares expert advice for getting your flower farm dream to take root. Branding. Marketing.  Social media positioning. Connecting with the customer. Finding joy in the journey. Lia guides us on 'How We Bloom.'