The Cut Flower Podcast

Welcome to The Cutflower Podcast! I'm Roz Chandler, and today we're joined by Manoj Malde, an award-winning garden designer, TV presenter, and author. Manoj shares his inspiring journey from the fashion industry to becoming a renowned garden designer.

Summary:
Manoj delves into his multicultural background and his early passion for fashion design, reflecting on his journey from being bullied in school to becoming a successful creative director in the fashion industry. Dissatisfied with the direction of fashion, Manoj transitioned to garden design, guided by his mentor, the late Simon Pyle. His Chelsea Flower Show journey, from helping other designers to creating his own garden, reflects his determination and innovative approach.

Key Takeaways:

1. Personalised Garden Design: Manoj's book, "Your Outdoor Room: How to Design a Garden You Can Live In," offers practical guidance for designing gardens tailored to individual lifestyles.
2. Budget-Friendly Gardening: Learn cost-effective strategies, such as buying smaller plants and joining gardening clubs, to create stunning gardens on a budget.
3. Thematic Garden Design: Discover how to incorporate themes into your garden, drawing inspiration from your home's interior design for a cohesive outdoor space.

Manoj's passion for garden design shines through as he emphasises the importance of creating outdoor spaces that reflect personal style and enhance everyday living. Don't miss his book launch on March 21st!

Website: http://manojmaldegardendesign.co.uk/
Instagram: https://www.instagram.com/manoj_malde/
Facebook: https://www.facebook.com/ManojMalde/
Book: Your Outdoor Room: How to Design a Garden You Can Live In

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome back to another episode of The Cutflower Podcast! I'm your host, Roz Chandler, and today we're diving into the lush world of foliage. Join me as we explore the top picks for your cutting patch and unravel the beauty and versatility these green treasures bring to floral arrangements.

Summary:
In this episode, we embark on a journey through the top 15 foliage varieties for your cutting patch. From the timeless elegance of myrtle to the vibrant hues of Ninebark and the delicate charm of Snowberries, each foliage offers unique characteristics and seasonal appeal. Along the way, we uncover essential growing tips, such as the importance of planning for year-round foliage availability and the patience required for certain species to reach maturity.

Key Takeaways:

1. Abundant Growth: Cultivate more foliage than you think you'll need, replenishing your supply annually to meet demand.
2. Long-Term Investment: Be patient with species like eucalyptus, which may take years to mature but offer enduring beauty.
3. Seasonal Diversity: Select varieties like Hibernum Tinnus for their ever-changing colours and textures, providing year-round interest.
4. Speciality Species: Explore unique finds such as Myrtle, Ninebark, and Snowberries to add depth and character to your arrangements.
5. Community Engagement: Join the Cut Flower Collective Facebook group to share your favourite foliage varieties and exchange gardening insights with fellow enthusiasts.

Join me in discovering the botanical wonders that foliage brings to floral design, and let's cultivate a vibrant tapestry of greenery in our cutting patches! All the links are below. 

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

In this episode, Roz and Tom Coleman share insights and strategies on leveraging social media, particularly Instagram, to grow your business.

Summary:

Join Roz and Tom as they discuss the essential components of a successful social media marketing strategy. They emphasize the importance of providing value to your audience, building authentic relationships, and aligning your social media efforts with your overall business goals.

Key Takeaways:

1. Strategic Content Creation: Create content that adds value to your audience's lives and resonates with your brand's identity.
2. Engagement is Key: Engage with your audience by responding to comments and messages, fostering meaningful connections.
3. Data Analysis: Track and analyse data to understand customer behaviour, measure the effectiveness of your social media efforts, and tailor your marketing strategies accordingly.
4. Authenticity and Integrity: Stay true to your brand values and be authentic in your interactions with your audience.
5. Community Building: Build a community around your brand by providing valuable resources, fostering engagement, and creating a supportive environment for your followers.
6. Consistency is Key: Maintain a consistent presence on social media and stay focused on your long-term goals rather than chasing trends or viral content.

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Hello, lovely listeners! Thank you for joining me on today's podcast. This episode delves into uncharted territory for me, exploring the fascinating realm of manifestation. Buckle up for a journey of self-discovery and empowerment!

Summary:
In this unconventional episode, we explore the concept of manifestation, dissecting its origins, dispelling myths, and uncovering practical steps to harness its power. Drawing inspiration from Roxy Nafusi's insightful teachings, we navigate through seven transformative steps towards manifesting our desires.

Key Takeaways:

1. Clarity is Key: Define your vision across various aspects of life, transcending traditional vision boards to cultivate a profound sense of purpose.
2. Banish Fear and Doubt: Confront and overcome ingrained fears and self-doubt to pave the way for manifestation.
3. Action Ignites Manifestation: Align your actions with your aspirations, embracing proactive steps towards your goals.
4. Navigate Tests with Resilience: Embrace challenges as opportunities for growth, maintaining steadfast resolve amidst adversity.
5. Gratitude as a Catalyst: Cultivate a gratitude mindset, acknowledging and appreciating life's myriad blessings.
6. Transform Envy into Inspiration: Shift envy into positive inspiration, leveraging others' successes as beacons of motivation.
7. Trust the Journey: Embrace trust in the universe, relinquishing desperation and finding fulfilment in the journey itself.

Stepping out of my comfort zone, this exploration of manifestation has been both enlightening and transformative. As we navigate our unique paths, I invite your feedback and insights on this intriguing journey. Let's manifest our dreams together!

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

In this delightful short episode of *The Cutflower Podcast*, Roz shares her passion for growing, harvesting, and arranging seasonally grown British blooms. Today, she dives into the 10 tips for establishing your very own cutting patch, drawing from her expertise featured in chapter three of the *Seed to Vase*  book.

Key Takeaways:

1. Size Doesn't Matter: Your cutting patch doesn't need to be vast. Roz suggests starting with a raised bed of about nine square meters, providing ample space for an array of blooms, from Sweet Peas to Cosmos.

2. No Need to Speak Latin: Don't be overwhelmed by botanical jargon. Roz simplifies the distinction between annuals, perennials, and biennials, emphasising the joy of growing for delight and sheer abundance.

3. Grow What You Love: The heart of your cutting patch should reflect your personal taste and memories. Whether it's the flowers from your wedding bouquet or those mentioned in literature, cultivating what you love is key.

4. Choose Your Position: Shelter your patch from the wind, a flower gardener's adversary. Consider using trellis or hedging to protect your blooms, and Roz suggests using foliage plants like eucalyptus for added windbreak.

5. Keep Things Turning Round: Rotate your plants to avoid the buildup of pests and diseases. This practice becomes crucial as your flower garden expands.

6. Make Sure You Have Some Support: Supporting your plants is essential. From Harris fencing to pea netting and canes, having the right support in place before you need it is a top tip.

7. Get Down and Dirty: Understand your soil by investing in a pH and moisture meter. Regardless of your soil type, adding compost or nutrition is crucial as your plants grow from seed to cutting.

8. Look After Your Babies: Even without a greenhouse, you can start small with a warm winter sill or a small cold frame. Roz encourages beginners to start small and gradually expand.

9. A Hoe and a Spade: Continuously sow and grow. Many seeds are sown directly into the soil, taking around 12 weeks from seed to plant. Get out there and enjoy the process!

Join Roz Chandler on their free master classes to delve deeper into the marvels of cut flowers.  You can register here > https://fieldgateflowers.kartra.com/page/STV2024 Happy gardening!

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Hello flower lovers! Roz Chandler here, your host on The Cutflower Podcast. Today, we're continuing our January Series, focusing on the fantastic world of growing your own cut flowers and, specifically, the mental health benefits it brings.

Key Takeaways:

1. Mental Well-being: Growing cut flowers isn't just about blooms; it's a powerful way to enhance your mental health and well-being. Whether you're stressed, overwhelmed, or looking to improve your overall mental health, cultivating cut flowers can be a transformative experience.

2. Joy Beyond Flowers: The joy of growing cut flowers goes beyond the beauty of the blooms. It extends to the satisfaction of gifting flowers to loved ones, considering a flower farming side hustle, or even contemplating a career change.

3. Free Master Classes: Dive deeper into the art of cut flower cultivation by joining our annual series of free master classes starting on February 1st. Find us on Facebook in the "Cut Flower Master Classes 2024" group for valuable resources and insights.

4. Therapeutic Gardening: Discover the undeniable therapeutic effects of gardening. Recent discussions with experts like Rosie Dixon emphasise the role of gardening in relieving stress and improving mental health.

5. Physical, Mental, and Emotional Benefits: Gardening isn't just a hobby; it's a holistic approach to well-being. From sensory delights to improved sleep, memory, and cognitive function, the garden offers a wealth of benefits for your overall health.

So, swap the Lycra for outdoor simplicity, and consider cut flowers not just as a visual delight but as a powerful contributor to your mental health in 2024. Join our free master classes, and let's explore together why cut flowers are a beautiful remedy for your well-being. Until next time, happy gardening!

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Hello fellow garden enthusiasts! 🌷 Roz Chandler here, I am thrilled to embark on another delightful episode of The Cutflower Podcast. Join me as we uncover the magic of blooms and gardening wisdom. 

As January unfolds, we're knee-deep in our cut flower planting series, gearing up for a spectacular February. Exciting news – our free online master classes starting on February 1st are a must-attend. Get ready for a blooming adventure!

Podcast Review and Highlights:
Celebrate with me as The Cutflower Podcast blooms at number four on Apple's Home and Garden Podcasts. Let's reminisce about the podcast wonders from last year – a garden journey for every listener, whether you're a seasoned fan or a fresh bud.

Blooms for the Soul: Therapeutic Gardens:
Step into the serene world of therapeutic gardens with heartwarming stories from Ratio Gardens. Join uplifting conversations with Dr. Olivia Chappell, Dr. Richard Claxton, and garden therapist Ashley Edwards. Discover the healing power of gardening for mental well-being.

Nurturing Mental Well-being:
Explore episodes focused on mental health and gardening with guests like Helen Cross and Alice Vincent. Unearth the profound impact of gardening on well-being and the joy of connecting with nature.

Wildlife, Biodiversity, and Football Gardens:
Embark on a delightful journey with beekeeper Helen Rogers and Professor Dave Goulson into the world of bees and biodiversity. Meet Michael Canard, the green mind behind a coastal compost club intertwining football and gardening. Footballers turned gardeners? Let's kick off this green revolution!

Adapting to Climate Change:
Navigate the green path with Sally Morgan's insights on resilient gardening and Marianne Boswell's wisdom on sustainability in the face of climate change. Listen as Professor Alastair Griffiths shares the RHS perspective on tackling climate challenges.

Sowing Seeds of Inspiration:
For aspiring flower farmers, don't miss the inspiring journey of Sue McGlasson. From seedling dreams to blooming reality, her story is a testament to the flourishing possibilities in the world of flower farming.

As we wrap up this vibrant bouquet of insights, mark your calendars for our master classes on the first, second, and fifth of February. Join our Facebook group, Cut Flower Masterclasses 2024, and let's continue growing together. Until next time, happy gardening! 🌻

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Roz Chandler here! January vibes on planning your cutting patch. Don't miss our Feb 1st cut flower master classes on Facebook (Cut Flower Master Classes 2024).

Plot Planning Essentials:

1. Purpose: Define goals – personal joy or potential flower farm?
2. Space: Tailor plans to your available space.
3. Layout: Separate flower areas for charm. Consider raised beds.
4. Sunlight: 6-8 hours' exposure; windbreaks if needed.
5. Soil: Test pH, add compost. Go eco-friendly, avoid herbicides.
6. Watering: Plan irrigation; rainwater harvesting is a plus.
7. Germination: Choose a suitable space; care as seedlings grow.

Tips for Success):

• Successional planting keeps blooms coming.
• Variety is key – perennials, biennials, herbs.
• Mind spacing, stake tall plants, embrace mulching.
• Manage pests with bio-controls, clean tools, and stay eco-friendly.
• Enjoy the process; initial setbacks are part of learning.

Conclusion:
Cheers to the journey! Embrace the learning curve, celebrate fresh blooms. Happy gardening!

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome to another thrilling episode of the Cutflower Podcast! In this episode, Roz is honoured to have three distinguished guests, Professors Dave Goulston, Marian Boswell, and David Beck, each bringing their unique expertise to the table.

Hailing from diverse backgrounds, these experts delve into the fascinating realm of sustainability in the flower industry, providing valuable insights and perspectives. Join Roz as she explores the intersection of academia, biology, landscaping, and economic development, unravelling the complexities and opportunities that shape the world of cut flowers.

Guest Introductions:

 1. Dave Goulston:

•  Professor of Biology at the University of Sussex.
• A lifelong insect enthusiast, specialising in bumblebees.
• Author of books such as "The Garden Jungle" and "Silent Earth."
• Advocate for insect conservation and sustainable gardening.

2. Marian Boswell:

•   Landscape architect and former lecturer at the University of Greenwich.
• Specialised in historic garden conservation.
• Author of the book "Sustainable Garden."
• Focuses on regenerative design and sustainability in landscaping.

3. David Beck

• Recently appointed Professor of Sustainability and Economic Development at Coventry University.
• Background in geography and development studies
• Expert in sustainability-related aspects of horticultural supply chains.
• Co-founder of the Sustainable Cut Flowers Project.

Episode Highlights:

1. Dave Goulston on Bumblebees and Insect Conservation:

• Discussion on the decline of bumblebees and the importance of insect conservation
• The role of gardens in supporting insect biodiversity.
• Sustainable gardening practices and the value of rewilding.

2. Marian Boswell on Sustainable Landscaping:

• Exploring Marian's journey in historic garden conservation.
• The significance of honouring the past in landscaping.
• Sustainable and regenerative design principles in gardening.

3. David Beck on Sustainability in the Flower Industry:

•  Insights into David's academic journe

New Catalogue Out Now, Oct 23,
https://plantsofdistinction.co.uk  use the code CUTFLOWER30 for 30% off your order.

This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially. 
Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels.  Do pop over to their website and take a look at their range

Summary
In this conversation, Michael Perry, also known as the Plant Geek, discusses his journey in the gardening industry and his passion for plants. He shares his early experiences gardening with his grandparents and how it shaped his love for plants. Michael talks about his career at Thompson & Morgan and his transition to a mixed portfolio of work. He also discusses his book, Water's Curious, and the inspiration behind it. 

Michael shares his approach to building a following on Instagram and the challenges he has faced in his career. He emphasises the importance of following instincts and staying open to opportunities. In this conversation, Michael and Roz discuss various topics related to work, travel, and future plans. They talk about the balance between work and personal travel, with Michael expressing his satisfaction in being able to travel for work and enjoy his job. They also discuss investing in Substack, a blogging platform, and the opportunities it provides for monetising knowledge. Michael shares his upcoming plans, including speaking at events and travelling abroad. They also touch on the American Association of Specialty Cut Flower Conference and the cooperative model of flower farmers. The conversation concludes with Roz expressing appreciation for Michael's knowledge and sharing his contact details.

Takeaways

• Early experiences gardening with grandparents can shape a lifelong passion for plants.
• Transitioning to a mixed portfolio of work can provide new opportunities and challenges.
• Building a following on social media, such as Instagram, can serve as a portfolio and connect with industry professionals.
• Following instincts and staying open to opportunities can lead to a fulfilling career.
• Passion for plants and gardening can be shared through various mediums, such as books and podcasts. Balancing work and personal travel can lead to a fulfilling lifestyle.
• Investing in platforms like Substack can provide opportunities to monetize knowledge.
• Attending conferences and events can offer valuable learning experiences and networking opportunities.
• Cooperative models in industries like flower farming can be effective for distribution and collaboration.

Michael Perry Resources:

• Website: https://mrplantgeek.com/
• https://www.instagram.com/mr_plantgeek/

New Catalogue Out Now, Oct 23,
https://plantsofdistinction.co.uk  use the code CUTFLOWER30 for 30% off your order.

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome, flower enthusiasts! Join me, Roz Chandler, on another delightful episode of The Cutflower Podcast. Today, I have the pleasure of hosting the talented Leigh Chappell, a floral designer, photographer, and stylist, whose journey from Wales to London brings a unique perspective to the world of flowers.

Summary:
In this episode, Leigh shares her creative evolution from a graphic designer to a florist, emphasising her love for British flowers and sustainable practices. The conversation unfolds to unveil the inception of the Strawberry Hill Sustainable Flower Festival, a remarkable event celebrating the artistry and diversity of floristry. Leigh reflects on the challenges and triumphs of promoting British flowers and fostering collaborations among growers, florists, and artisans.

Key Takeaways:

1. Artistry in British Flowers: Explore the beauty of British flowers without the need for floral foam, as Leigh sheds light on the artistic expression and sustainable practices showcased at the Strawberry Hill Flower Festival.
2. Collaboration for Growth: Discover the potential of collaborative efforts between growers and florists, addressing the distribution challenges and promoting a shift towards British-grown blooms in the floral industry.
3. Educating Florists: Recognize the importance of educating florists about the unique qualities and possibilities offered by British flowers, challenging traditional practices and fostering a mindset shift towards sustainability.

Leigh Chappell Resources:

• Website: https://www.leighchappellflowers.com/
• https://www.instagram.com/leigh.chappell.flowers/

Thank you for joining us on this blooming journey. Stay tuned for more captivating stories and insights in the world of flowers. Don't forget to subscribe, rate, and share The Cutflower Podcast for your regular dose of floral inspiration.

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome, to another fascinating episode of The Cutflower Podcast. Today, we dive into the world of horticulture with Ed Boers, the passionate mind behind Fibrex Nurseries, renowned for their exquisite pelargoniums. Join me as we uncover Ed's journey, challenges, and aspirations.

In this episode, Ed shares insights into the unique scented plants he incorporates into marquee weddings, creating an aromatic English country garden ambience. He discusses the challenges of remembering the multitude of plant names, especially as a dyslexic, adding a touch of humour to the conversation.

Ed reflects on the transition of Fibrex Nurseries, detailing the move and the unexpected learning curves, emphasizing the time and care required for plant cuttings. Roz, the host, explores the distance between the two locations and the balance between public visits and online sales.

The conversation turns personal as Ed reveals his childhood dream job – a chef, and how his perspective on winning the lottery has shifted towards investing in gardening equipment rather than extravagant properties. As for the future, Ed outlines his vision for 2024, focusing on being present, learning the business inside out, and expanding into younger markets through channels like Instagram.

In a delightful exchange, Roz encourages Ed to embrace social media, sharing her experience with Instagram authenticity. Ed expresses his intention to take the leap, and Roz, with her characteristic enthusiasm, urges him to share more of his journey with the world.

Key Takeaways:
1. Scented plants add a unique and aromatic touch to events, creating a memorable ambience.
2. The challenges of moving a nursery, including the time-consuming process of plant cuttings and name memorization.
3. Ed's childhood dream job was to be a chef, showcasing the diverse paths that lead to horticulture.
4. Fibrex Nurseries' future involves a focus on being present, learning the business thoroughly, and expanding through online channels like Instagram.

Join us in this insightful conversation, exploring the intersection of passion, challenges, and dreams in the world of horticulture.

Ed Boers Resource Links: 

• Website: https://www.fibrex.co.uk/
• email - sales@fibrex.co.uk
• Twitter
• Facebook
• Instagram

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome to this week's episode of The Cutflower Podcast. This week Roz is joined in the studio by Patrick Vernuccio.

Patrick, known as the Frenchie Gardener on Instagram, shares his journey from a corporate marketing career to becoming an urban gardener. He emphasizes the importance of urban gardening and shows how it is possible to grow food in small spaces like balconies.

Patrick provides tips for getting started with balcony gardening and highlights the therapeutic aspect of gardening. He also discusses the challenges of adapting to climate change and the need to embrace failure in gardening.

Patrick shares his top three plants to grow on a balcony and offers insights into creating engaging content on Instagram. He concludes by discussing his future plans, including writing books and travelling to explore different gardening practices.

Key Takeaways:

• Urban gardening is a viable option for growing food in small spaces like balconies.
• Gardening provides therapeutic benefits and helps to reconnect with nature.
• Embracing failure is an important part of the gardening journey.
• Creating engaging content on social media requires consistency, storytelling, and staying true to oneself.

Connect with Patrick:
https://www.instagram.com/thefrenchiegardener/
https://www.youtube.com/watch?v=mcjYks2qqWI&feature=youtu.be

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome to The Cutflower Podcast! 🌸

In this delightful episode, your host Roz engages in a lively conversation with Jenny Williams, a passionate gardener and guest extraordinaire. Join them as they delve into the world of gardening, podcasts, dreams, and more.

Roz and Jenny explore a myriad of topics, from the use of AI in crafting Instagram posts to the challenges of maintaining restraint in the face of creative ideas. They share insights into the profound impact captions can have on social media engagement, drawing from personal experiences and light bulb moments.

Jenny opens up about her biggest challenge – the struggle with restraint, a force that keeps her buzzing ideas in check. The discussion seamlessly transitions to the evolution of Jenny's garden, a metaphorical fourth child nurtured over the years. They touch upon the emotional pride that comes with seeing their hard work bloom and resonate with others.

As avid readers, they discuss their preferences, with Jenny favoring magazines and occasional book indulgences. The conversation takes an unexpected turn as they share their childhood dreams, both revealing a surprising desire to be air hostesses.

Key Takeaways:

1. Caption Magic: Captions can be the secret sauce for engaging content on social media, turning personal moments into compelling narratives.

2. Garden as a Teacher: The garden, for Jenny, is not just a collection of plants but a living, breathing teacher, guiding them to slow down and savor the journey.

3. Dreams Evolve: Childhood dreams of becoming air hostesses reflect the whimsy of youth, contrasting with the fulfilled and content lives they lead today.

4. Favourite Flowers by Season: Hellebores for hope in winter, diva roses, and practical yet beautiful dahlias – Jenny's favorites change with the seasons.

5. Water Feature Project: The anticipation of a water feature project in Jenny's garden promises excitement, cobbles, and the soothing sound of water.

Join Roz and Jenny in this episode filled with laughter, wisdom, and a shared love for the simple joys found in gardens and dreams. Don't miss the parting promise of attending the grand opening of Jenny's water feature – a symbol of beauty, patience, and the joy of gardening.

Connect with Jenny:
Instagram: https://www.instagram.com/thelaundrygarden/
Website: https://thelaundryretreatnorthwales.co.uk

New Catalogue Out Now, Oct 23,
https://plantsofdistinction.co.uk  use the code CUTFLOWER30 for 30% off your order.

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome to The Cut Flower Podcast!

In this delightful episode, your host Roz engages in a captivating conversation with the talented Janne Ford. Join them as they dive into the world of cut flowers, social media, and the joys of creativity.

Roz and Janne share their insights into the dynamic realm of social media, discussing the unpredictability of content going viral and the importance of authenticity and consistency in the online space. Janne opens up about her journey, from her childhood dream job to her current passion for flowers and plans for the future.

Key Takeaways:

1. The Viral Journey: Discover the intriguing story behind Janne's viral social media moment, emphasizing the significance of choosing trending audio and the element of luck.
 
2. Creativity and Nature: Janne's inspiration drawn from nature highlights the importance of observing and emulating the beauty found in the outdoors, showcasing the charm of spiky flowers like foxgloves and the allure of David Austin roses.

3. Challenges and Imposter Syndrome: Gain insights into the challenges Janne faced during her career transition and her reflections on imposter syndrome, a common hurdle for those venturing into second careers.

4. Future Ventures: Explore Janne's exciting plans for 2024, including the establishment of a new studio space and the anticipation of running workshops, fostering a hub of creativity and collaboration.

Connect with Janne Ford:
If you're as captivated by Janne's flower-filled journey as we are, connect with her on Instagram @janneford (https://www.instagram.com/janneford/) and stay tuned for updates on her upcoming workshops and creative ventures.

Thank you for joining us on the Cut Flower Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share the floral inspiration with your friends! 

New Catalogue Out Now, Oct 23,
https://plantsofdistinction.co.uk  use the code CUTFLOWER30 for 30% off your order.

This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially. 
Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels.  Do pop over to their website and take a look at their range

Welcome to The Cutflower Podcast,  in today's episode, we're diving into the world of autumn bulb planting. So, what bulbs should you be considering for a vibrant spring garden in the UK?

Roz kicks off by emphasising the importance of timing, especially for tulips.  Moving on to other bulbs, daffodils and narcissi are perfect for the UK climate, offering a wide variety of choices. Hyacinths, known for their fragrance and vibrant colorus, can be planted in the ground or forced indoors. Alliums, in various shapes and sizes, provide a stunning display, especially when planted close together. Crocus, with their early blooms, signify the arrival of spring. English bluebells and snowdrops, native to the UK, add a touch of natural beauty.

Roz also introduces the Star of Bethlehem, a delightful addition to your garden from autumn through late spring. She provides general guidelines for planting, emphasizing location, depth, and spacing. The lasagna method, planting bulbs in pots with different flowering times, is explained for a prolonged display. Watering and mulching tips are shared, ensuring your bulbs thrive.

Key Takeaways:

1. Timing is crucial; wait until November to plant tulips for a successful bloom.
2. Explore a variety of bulbs like daffodils, hyacinths, alliums, crocus, bluebells, snowdrops, and the Star of Bethlehem.
3. Follow general guidelines for planting, considering location, depth, and spacing.
4. Try the lasagna method for extended flowering in pots.
5. Water tulips in February for optimal growth.
6. Mulch after planting to protect bulbs and deter weeds in spring.

Whether you're a seasoned flower farmer or a hobbyist tending to your garden, Roz's advice will guide you in creating a stunning spring display. Remember, the beauty of your blooms might vary, but the joy of planting lasts all season!

Happy planting, and enjoy the podcast!

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Its time for Part 2, with  Roz and Amanda Powell. They continue their conversation about flower farming. They delve into essential recommendations for flower farmers, emphasising the importance of pricing confidently and not undervaluing your products.

They encourage growers to be kind to themselves, embrace their unique blooms, and focus on intentional growing. The hosts also share insights on achieving efficiency and productivity in flower farming.

Key Takeaways:

• Crunch the numbers and price your flowers confidently.
• Embrace imposter syndrome and gain confidence in your products.
• Be kind to yourself, take pride in your blooms, and grow intentionally.
• Study colors, textures, and note what works for your farm.
• Consider strategic placement of compost heaps for efficiency.
• Discover unique and lesser-known flower varieties for a distinct offering.

Recommended Books:
1. "Half-Hour Allotment" by Lia Leendertz
2. "The Cut Flower Source Book" by Rachel Siegfried
3. "A Guide to Floral Mechanics" by Sarah Diligent
4. "From Seed to Bloom" by Millie Proust
5. "The Lean Farm" by Ben Hartman
6. "The Flower Hunter" by Lucy Hunter
7. "The Art of Wearable Flowers" by Susan McCleary
8. "The Cut Flower Garden" by Erin Benzakein
9. "The Flower Farmer Year" by Georgie Newbery

Recommended Flowers:

• Cream Upstart Tulip
• Geranium 'Splish Splash'
• Stocks (Apricot variety)
• Myrtle
• White Purity Cosmos
• White Mallow
• Volcano Dahlia (Pink variety)

Amanda Powell Resource Links:

•  https://www.facebook.com/theflowerfarmershoeburyness/
• https://www.instagram.com/theflowerfarmershoeburyness/
• Twitter: https://twitter.com/essexflowerfarm
• Website: https://www.flowerfarmer.co.uk/

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

In part one of this two part discussion, Amanda Powell, a seasoned flower farmer, joins Roz Chandler for an insightful conversation about her journey in the world of cut flower farming.

Amanda shares her inspiring story of transition from a corporate career in higher education to pursuing her dream of becoming a flower farmer. Her decision to venture into cut flower farming was driven by a passion for working with plants and an eagerness to create a business that aligned with her values.

key takeaways from this episode:

• Passion and Determination: Amanda's journey from a corporate career to cut flower farming is a testament to the power of following one's passion and being determined to pursue a dream.
• Embracing Change: Amanda's ability to adapt and make necessary changes in her business model, whether in flower varieties or sales channels, has been crucial to her success.
• Market Understanding: Understanding the market demands and pricing strategies is essential for a sustainable and profitable flower farming business. Amanda emphasizes the importance of doing the necessary financial calculations.
• Diverse Sales Channels: Exploring and utilizing various sales channels, including local markets, national mail orders, and collaborations with garden centres and farm shops, provides flower farmers with opportunities to reach different customer segments.
• Continuous Learning and Experimentation: Amanda's willingness to experiment, try new varieties, and push the boundaries of her flower farming practices has been key to her ongoing success.
• Customer Engagement: Engaging directly with customers, whether through markets or other sales channels, provides valuable insights and helps in building a loyal customer base.
• Adapting to Nature: Recognizing that nature is unpredictable and being prepared for challenges, such as weather conditions, pests, and other natural factors, is crucial for a flower farming business.
• Planning and Strategy: Amanda's approach of creating seasonal "recipes" and having a clear plan for each part of the season helps her optimize her production and sales.

Amanda Powell Resource Links: 

• https://www.facebook.com/theflowerfarmershoeburyness/
• https://www.instagram.com/theflowerfarmershoeburyness/
• Twitter: https://twitter.com/essexflowerfarm
• Website: https://www.flowerfarmer.co.uk/

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

In this episode, Roz shares her top book recommendations that delve into the world of flowers, gardening, and the floral industry. From promoting mental well-being in the garden to exploring the journey of cut flowers, Roz's selections cover a range of topics that flower enthusiasts will find both insightful and enjoyable.

Key Titles Include:

• The RHS Your Well Being Garden: Discover the profound impact of green spaces and gardening on mental and physical health, backed by scientific evidence.
• Gilding the Lily by Amy Stewart: A compelling exploration of the flower industry, shedding light on its practices, from worker treatment to environmental impact.
• Everlastings by Bex Partridge: Beck's Partridge takes you on a journey celebrating dried flowers, offering practical advice on picking and drying, along with stunning projects for all levels.
• Fantastic Foliage and How to Farm It by Hilary Collins: An indispensable guide to eucalyptus, providing in-depth knowledge on varieties, cultivation, and maintenance.
• The Cut Flower Source Book by Richard Sigfried: Delve into the world of perennials and woody plants for cutting, offering valuable insights for both enthusiasts and aspiring flower farmers.
• The Cut Flower Planner by Roz Chandler: A beautifully designed planner providing month-by-month guidance for a successful cutting garden, including tasks, recommendations, and space for notes.
• From Seed to Vase : Experience the transformative journey of participants in an eight-month cut flower course during the challenges of COVID-19, a testament to the power of nature and community.
  
  Thank you for joining us on this exploration of flower-related literature. As the autumn and winter seasons approach, take some time to cozy up by the fire with a good book. Happy reading!*

• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: www.thecutflowercollective.co.uk
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874
• Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective

Welcome to another episode of The Cutflower Podcast, where we delve into the world of gardening and its profound impact on our wellbeing.

In this episode, Roz and Ellen share their profound appreciation for nature and the inspiration it brings to their lives. Ellen, an avid gardener, emphasizes the importance of recognising that we are inherently a part of nature. She finds immense joy in witnessing others discover the wonders of gardening, from the first harvest to the awe of watching a sunflower bloom. Roz leads an engaging conversation, asking Ellen about her desert island book choices, revealing personal anecdotes, and exploring her childhood dream of becoming an RAF pilot. The episode encapsulates their shared passion for gardening and its role in their lives.

Key Takeaways:

• Nature as Inspiration: Ellen emphasizes the profound impact of nature on our thoughts, feelings, and actions. It's not just about reconnecting with nature, but recognizing that we are nature.
• Memorable Books: Ellen's book choices reflect her deep-rooted connections – from a book on desert island cooking to a herbal remedies guide, and the sentimental choice of "Cider with Rosie" that holds cherished memories.
• Childhood Dreams: Ellen's childhood dream of becoming an RAF pilot, while unexpected, showcases the power of youthful aspirations and how they shape our journeys.
• Gardening for the Community: In a hypothetical lottery win scenario, Ellen envisions using the windfall to create a small holding, growing food for the community, and providing a space for wellness activities.
• Adapting to Climate Change: Roz and Ellen discuss the changing climate and the need for resilient planting, highlighting the importance of considering future climates when planning gardens.

Ellen Mary Webster Resource Links:

www.ellenmarygardening.co.uk

Author of:

How to Grow a Garden

New Catalogue Out Now, Oct 23,
https://plantsofdistinction.co.uk  use the code CUTFLOWER30 for 30% off your order.

This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially. 
Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels.  Do pop over to their website and take a look at their range