food_addiction

Chris van Tulleken is on a mission to get his twin, Xand, to quit ultra-processed food.

There’s a growing global addiction to ultra-processed food aka UPF. Chris thinks UPF is driving Xand’s (and everyone else's) weight problem. So, he proposes a simple experiment - that Xand goes on a final week-long UPF binge whilst interviewing the world's leading experts on addiction, food, nutrition and weight. It's the nutritional equivalent of smoking 100 cigarettes whilst going on a quit smoking course. Simple right? Well, it turns out to be far stranger and more emotional than either of them ever imagined...

Junk food is literally that, empty calories of energy that provide little nutritional value and usually are stored as fat. Yet junk food is irresistible and for good reason - companies spend tens of millions engineering it to be that way.

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