foot doctor

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites. They emphasize the fact that while new podiatrists might come and go, the practice will always be constant. Thus, focusing on marketing the practice helps in maintaining consistency and stability in the market. 

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of clinic owners considering their specific needs and objectives when choosing a marketing service provider.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists. Topics broadly covered include evaluating software programs not by their cost but by the value they provide for the practice, making investments to amplify one's online presence and representation, the perceived stigma with 'cheap' mindsets, and the significance of comprehending the difference between price and value. They strongly encourage listeners to aim for constant professional growth, elevate their practices, and not allow monetary restrictions to limit their potential.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, improving patient experience, and providing better education about treatments. They also discuss how to create a photo workflow that can streamline processes and save time. The hosts also provide suggestions for how to make this work in any practice, stressing the importance of proper patient consent, photo quality, consistency in photo shots, legal compliance, time efficiency, EMR integration, and patient engagement. They offer insight into suitable software and other resources that podiatrists can use to make this process seamless.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately insist on the importance of being humble and respectful and continually offering value without over-promoting your services. Whether you're a podiatrist or a business owner, there's plenty to learn in this enlightening discussion about building trusted relationships and raising your reputation within communities for long-term business growth.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Tyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance. Discover how being active in your community and having ongoing marketing efforts can foster stronger connections with your patient base. Listen in for valuable insights and practical advice on improving your podiatry marketing strategy.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating if the marketing efforts are effective and whether changes need to be made. They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they attend, and channels they use. The discussion further unpacks the balance between awareness and intent-based advertising, the role of content on your website, and the need for feedback and adaption in your marketing strategy. The hosts encourage practitioners to reach out for help if needed and to always strive for continuous improvement in their practices.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can help in marketing and showcasing the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also touch upon the importance of compliance, consistency, and the utilization of these images in different marketing platforms for maximum benefits.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's beneficial to provide quality items, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and be an alternative to traditional business cards. They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those looking for creative ways to promote their practices.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing, as they delve into the impact of visual search and how high-quality images can significantly affect a Podiatry clinic's visibility online. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images. They also discuss the importance of regularly updating business profiles and websites to match Google's always-evolving standards. Plus, they provide insight into the future of search engines, which is leaning more towards visual search, and how businesses can take advantage of this trend for better online exposure.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic, from fonts and colors to logo design. They highlight the value of securing the services of a professional graphic designer, distinguishing them from less expensive alternatives like Fiverr. They also discuss various file formats, the significance of brand recognition, and the long-term benefits of developing a relationship with a good graphic designer.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for using patient webinars in the field of podiatry. They highlight how webinars can enhance patient education, build professional networks, and increase visibility and trust. Tyson and Jim also touch on the potential of webinar content repurposing, and stress the significance of making webinars simple and accessible —ultimately promoting a highly efficient way to educate patients and market your expertise.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind fee hesitations and how to overcome them. They also cover the importance of price setting, taking into account competitor fees, patient demographics, and future business expenses. Lastly, they discuss the potential impact of inflation and the mindset that is needed for practitioners to ensure their fees reflect their value and services.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the idea of taking existing content and adapting it for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on how to distribute content effectively, including suggestions on creating original high-quality content, selecting suitable social media channels for distribution, maintaining consistency and quality, and experimenting with different formats and topics. They also emphasize focusing on the type of care or patient you want to treat, as well as adapting your message based on the audience you're targeting.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways:

• Timing is Key: Capitalize on patient spending habits in December, as January might present financial challenges for them.
• Proactive Patient Outreach: Follow up with patients who've delayed appointments or are due for annual check-ups, like orthotics reviews or diabetic foot checks.
• Effective Communication: Use direct and engaging questions in emails to rekindle patient interest or confirm their decisions.
• Cross-Selling: Identify additional services or products that might benefit existing patients.
• Persistence Pays Off: Overcome the reluctance to 'annoy' patients; gentle reminders can be both beneficial and appreciated.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of how a great website attracts and retains patients. There are five key characteristics:

1. User-Friendly Design: It discusses the importance of having a website with intuitive navigation and a professional look. This design aspect is crucial in building patient trust and facilitating conversions.
2. Mobile Optimization: Given the increasing use of mobile devices for healthcare searches, the episode highlights the need for mobile-responsive design. This not only improves user experience but also benefits SEO.
3. Informative and Engaging Content: The episode advises on the importance of clear, accessible content, including patient testimonials, before-and-after photos, and educational resources. Regular content updates are also suggested to establish authority and trust.
4. Strong Call-to-Actions (CTAs) and Easy Contact Options: Effective CTAs are highlighted as essential for guiding patients to book appointments or seek more information. Easy accessibility of contact details and the integration of online booking systems are also stressed.
5. Patient Reviews and Testimonials: The episode covers the significant impact of patient reviews on decision-making, suggesting the showcasing of positive testimonials and professional handling of negative feedback.

✉️ CONTACT
jim@podiatrygrowth.com

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world.

What You'll Learn:

• Fan Favorites: A countdown of the top 10 episodes, providing a brief overview of each and discussing why they've made such an impact.
• Success Stories: Jim and Tyson highlight listener success stories and how implementing strategies from these episodes has led to real-world results in their practices.
• Evolution of Marketing: Reflect on how podiatry marketing has evolved since the podcast's inception, with commentary on past predictions, trends, and the staying power of solid marketing principles.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice.

What You'll Learn:

• The Allure of Low-Hanging Fruit: We begin by defining what low-hanging fruit means in the context of podiatry marketing. From low-paying government patients to unsustainable discount strategies, we cover it all.
• The Pitfalls of Easy Money: Discover why targeting low-effort opportunities can lead to a dead-end, why these strategies are not sustainable, and how a race to the bottom on pricing can be detrimental.
• Professional vs. Amateur Approach: Learn the differences between a professional and an amateur in the podiatry marketing space, focusing on the long-term strategy versus short-lived tactics.
• The Bank Robbery Analogy: A compelling comparison that illustrates the importance of aiming for the ‘vault’—developing a deep-seated marketing strategy—over the ‘cash drawers’ of quick wins.
• Longevity in Marketing: We delve into why investing time in a nurturing program is a strategic move and how understanding a patient's journey can lead to more substantial and enduring success.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results?

What You'll Learn:

• Testing and Measuring Everything: Uncover the importance of testing and measuring every aspect of your marketing strategy. We’ll guide you through the processes that will help you determine the efficiency of your tactics.
• Marketing as an Amplifier: Discover how marketing can intensify what’s already there. If there’s a facet of your practice you’re not fond of, it's time to change it. We discuss how marketing can highlight the best and sometimes the worst, and why it’s crucial to refine before you amplify.
• Making Informed Changes: We emphasize the importance of making one change at a time. Learn why this is critical to measuring the impact accurately without overwhelming your audience or your team.
• Refining the Elements: Get insights on tweaking the different elements of your marketing – from headlines and photos to copy and colors. Find out which changes can make a significant impact and how to test these effectively.
• Understanding Your Platforms: Are you reaching your patients where they are? We'll discuss how to identify the right platforms for your target audience and how to align your marketing strategies with where your patients are most active.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin 
unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy.

Targeted Audience Engagement

• Direct communication with patients and potential patients interested in your services.
• Achieving more relevant and meaningful interactions than broad-reaching marketing strategies.

Cost-Effective

• Lower cost per acquisition compared to traditional marketing avenues.
• High return on investment due to minimal printing and distribution expenses.
• Overview of budget-friendly email marketing platforms.

Measurable Results

• Utilizing modern email platforms for insights into open rates, click-throughs, and conversions.
• The advantage of adjusting strategies based on data-driven results.

Personalization

• Enhancing patient engagement by addressing recipients by name.
• Offering treatments and services tailored to the patient's history.
• The impact of simple gestures like sending birthday wishes.

Timely and Direct Communication

• Immediate updates on new services, offers, or changes in clinic operations.
• Reaching patients promptly due to the frequency of email checks.

Flexibility

• Adapting email content based on patient feedback and response metrics.
• Experimenting with varied messaging styles and visuals for optimized engagement.

Consistent Patient Education:

• The value of newsletters in disseminating foot health knowledge.
• Building trust through regular updates on preventive care and treatments.

Building Loyalty and Retention:

• How consistent email communication nurtures the patient-clinic bond.
• The role of email in fostering patient loyalty and encouraging return visits.

Regulatory Compliance:

• The importance of adhering to regulations like the GDPR and the CAN-SPAM Act.
• Ensuring that email marketing practices respect patient permissions and privacy.

In summary, while email marketing presents numerous opportunities for podiatry clinics, its effectiveness lies in strategic execution and compliance. Incorporate it as part of an integrated marketing approach for optimal results, and always prioritize the trust and privacy of your patients.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.