footwear design

In this episode, we delve into the captivating world of footwear design with none other than Marc V Brosseau, a seasoned senior footwear designer at Adidas. Join us as Marc shares his inspiring creative journey, offering listeners an intimate look into his process, challenges, and triumphs in the dynamic realm of sneaker culture.

As a pivotal figure in the industry, Marc reflects on the importance of mental resilience in navigating the ever-evolving landscape of design. He candidly discusses the highs and lows he has encountered throughout his career, offering invaluable insights on how to persevere and thrive in a competitive field.

Moreover, Marc sheds light on the significance of community and family in fueling his passion for design. From collaborating with renowned brands like Reebok to shaping the iconic Adidas brand, he discusses the collaborative spirit that drives innovation and pushes boundaries in the world of footwear.

Listeners will gain a deeper appreciation for the artistry and craftsmanship behind each pair of sneakers as Marc shares anecdotes and behind-the-scenes stories from his experiences working with various brands. From conceptualization to execution, Marc's dedication to his craft shines through, inspiring aspiring designers and enthusiasts alike.

Tune in as we uncover the untold stories behind some of the most iconic sneakers in history, and embark on a journey of creativity, resilience, and relentless pursuit of excellence with Marc V Brosseau.

Marc: https://www.instagram.com/marc_veebee/?hl=en-gb

Instagram Links:
Beyond The Athlete - https://instagram.com/beyondtheathletepod?utm_source=qr
Basketball Nxtion - https://instagram.com/basketballnxtion?utm_source=qr
Coach David - https://instagram.com/coachdavidbbn?utm_source=qr

Welcome, art enthusiasts! Get ready to dive deep into the world of art on 'The Truth in This Art' podcast with Rob Lee. Today, our guest is Yurri Mial, a highly accomplished design director for Under Armour, specializing in creating cutting-edge and distinctive footwear for the brand. With extensive expertise in performance run and sportswear, he holds a senior position in footwear design. Leading the training space and collaborating on exciting projects like the one with Dwayne "The Rock" Johnson, Yurri's innovative approach aims to develop functional and visually appealing products that cater to the needs of athletes and consumers alike. Join him on his journey of pushing the boundaries of footwear design to enhance performance and style.

As we delve into this episode:

• Explore the intricate process of designing footwear, where collaboration among marketing, design, and development teams leads to products aligned with business goals and consumer preferences.
• Delve into the diverse realms of design inspiration, drawing from sources like architecture, literature, and aesthetic elements in the environment to create innovative and captivating footwear.
• Discover how the fashion landscape has evolved, breaking free from traditional boundaries, as consumers seek products that seamlessly blend functionality with aesthetic appeal in modern-day footwear.
• Uncover the path of aspiring designers, as they embark on a journey of learning the fundamentals, embracing creativity, and identifying untapped opportunities in the industry to craft distinctive and groundbreaking footwear designs.

Get ready to be inspired as Yurri discusses his work in designing performance footwear. He explains the process of conception to rollout, highlighting the importance of collaboration and validation in creating functional and beautiful products. Yurri also discusses the evolving nature of fashion and the need to cater to consumers' multidimensional lifestyles. He shares his approach to design, drawing inspiration from various sources such as architecture and samurai armor. Yurri emphasizes the importance of setting goals and knowing when to finalize a design. He also provides advice for aspiring designers, emphasizing the need to learn the basics, think creatively, and identify white spaces in the industry.

Mentioned in this episode:

Fat Tire

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This program is supported (in part) by a grant from the Robert W. Deutsch Foundation.

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Original music by Daniel Alexis Music with additional music from Chipzard.

Episode illustration by Alley Kid Art.

About "The Truth In This Art"

"The Truth In This Art," hosted by Rob Lee, is a podcast that explores the essence of creativity and its community impact, amplifying artists' voices and their profound stories.

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