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Darrell Amy knows how to help businesses grow. Rolling up his sleeves, he works behind the scenes with executives, sales leaders, and marketing professionals to develop and execute revenue growth strategies. He knows what works and what doesn’t, and he is sharing this information in his new best-selling book, Revenue Growth Engine: How To Align Marketing and Sales to Accelerate Growth. 

Over the past 27 years, Darrell has been a leader in sales and marketing, giving him a unique perspective on sales and marketing alignment. In sales, he has trained over 1,000 salespeople and developed training programs for multiple Fortune 500 companies. Since 2004, he has also led a marketing agency, helping companies leverage the latest digital marketing strategies. 

As a member of the Forbes Business Council and the C-Suite Network Advisors team, Darrell advises executives on ways to grow. He co-founded Convergo, a firm that helps companies align marketing and sales to drive growth. Darrell is the host of the Revenue Growth Podcast and the co-host of the Selling From the Heart Podcast. As a board member of several non-profit organizations, Darrell is especially passionate about helping companies increase revenue so they can give back to their communities and impact the world.

 

Bottom line: Darrell Amy is going to teach us how to align sales and marketing to drive accelerated growth.

Your roadside friend, as you travel from client to client.  

-Trace 

 

Timestamps: 

Connecting with associations and upcoming events in 2022 [1:30]

Introducing Darrell Amy, best-selling author [7:00]

Where does revenue come from? [10:00]

Sales and Marketing working together [13:00]

The importance of Processes [20:00]

Visualize the customer experience and measure success with metrics [26:20]

Growth goals using the Ruler Method [32:39]

Lightning round questions [38:33]

Thinking On Water With James [45:45]

 

Thinking On Water With James: Damaged underdrains in a water softener

In this week’s episode, we’re thinking about damaged underdrains in a water softener. What purpose does the underdrain serve? What troubleshooting steps could you take to determine if a softener underdrain is damaged before you have to remove the resin and gravel? What makes you suspect the damage, and what other causes can be ruled out first to save you time? What can damage a softener underdrain? Take this next week to think about and understand underdrains in softener units and their performance.

 

Quotes:

“Every business has an engine. That engine is the sum total of your Sales and Marketing efforts moving towards growing the company.” - Darrell Amy

“Revenue is the lifeblood of business. It allows us to fund new projects and fund new growth.” - Darrell Amy

“Revenue opens up opportunities.” - Darrell Amy

“Marketing is the message of the company to a prospect, and the Sales Team is communicating one to one with an individual prospect.” - Darrell Amy

“Buyers don’t buy products and services; they buy the outcomes your products and services enable. So what outcomes does your client want?” - Darrell Amy

“What do we want our customer’s journey to look like? Think through those stages.” - Darrell Amy

“The selling doesn't stop when you get an order. The selling just begins.” - Darrell Amy

“Number of clients and revenue per client helps you to set goals.” - Darrell Amy

 

Connect with Darrell Amy:

Phone: 501-626-4110 

Email: damy@revenuegrowthengine.net

Website: www.revenuegrowthengine.net

LinkedIn: in/darrellamy

Podcast: Revenue Growth Podcast

Podcast with Larry Levine: Selling from the Heart

 

Links Mentioned:

Submit a Show Idea

AWT (Association of Water Technologies)

232 The One Where We Celebrate What We Learned In 2021

204 Pinks and Blues Questions From The Nation! Being Profitable

Entrepreneurial Operating System

Convergo

The Rising Tide Mastermind

 

Events:

European Smart Water Utilities 2022 Exhibition and Conference – January 26 to 27 

International Conference on Wastewater Treatment Processes and Water Quality – January 28 to 29 (New York, NY)

 

Books Mentioned:

Revenue Growth Engine by Darrell Amy

Start With Why by Simon Sinek

The Infinite Game by Simon Sinek 

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller  

Selling from the Heart by Larry Levine 

Traction: Get A Grip On Your Business by Gino Wickman

 

Amilya Antonetti is a strategic advisor, one of the most sought after human behavior experts, and the CEO of The Genius Institute. In the early 90s, she reached popularity when she founded Soapworks (™) after discovering mold and the effects cleaning products had on her son. Amilya later sold that company, and it became Green Works, a division owned by Clorox. She founded her first company and age 17, sold it by the time she was 19, and was the creator of a dozen other businesses after that. Because of her success, others, including celebrities and athletes, began to request assistance in strategizing their businesses. During Amilya's journey, she started to study people and their behaviors, which led to the Genius Key's creation. In this episode, we unpack what this is all about. We dive into her journey, human behavior, how both corporations and employees can benefit, and how relationships can evolve using the Genius Key tools. We talk about giving and receiving and how it relates to the infinity loop. There is so much good stuff packed in this episode, and we still managed to squeeze in the rapid-fire questions. Karen Gray visits us in this episode, as well. Be sure to catch her story in episode 81. Welcome to episode 84.

You can learn more about the Amilya and the Genius Key by visiting https://geniuskey.com/ and https://amilya.com/.

For a transcript of this episode, go to www.startergirlz.com.

John Grove, Managing Partner at Trimention Global Communications, a Miami Beach-based, global creative agency with over 20 years experience in the development and execution of leading campaign efforts for various Fortune 500 companies joins Enterprise Radio.

Jennifer Smith who is a leadership coach, facilitator and consultant & Founder of Growth Potential Consulting based out of the Princeton, NJ area joins Enterprise Radio.

Sean Hurwitz the CEO & Founder of Pixo Entertainment joins Enterprise Radio. PIXO's customer engagement platform is used by global brands to build customer loyalty and increase awareness of new product launches.

Danny Simon, the founder and CEO of JobSync, an innovative online system used by many Fortune 500 companies to find high-fit job candidates quickly and efficiently joins Enterprise Radio.