free trial

Pricing can make or break your SaaS business. "Most executives think that what you charge determines your success. In fact, who and how you charge determines your success."

Finding the perfect pricing strategy in a landscape filled with changing variables and diverse revenue streams can feel like searching for treasure in a vast sea. Surprisingly, pricing is often an overlooked aspect of the business process despite its profound impact.

Our guest, Dan, is here to answer the question, "How do you put a price on your innovation?"

👉 Dan Balcauski ("Bell Cow Ski") is Product Tranquility's founder and Chief Pricing Officer, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies, ranging from startups to publicly traded enterprises.

Pricing isn't just about numbers; It's about creating, understanding, and effectively communicating the unique value you offer to your customers.

In this episode, we emphasize the importance of engaging with your customers when determining your pricing strategy.

We also explore the 3 main methods for finding the right price for your SaaS product: 

1. Use value (utility of the product)
2. Exchange (reference) value
3. Perceived value, anchored by the concept of willingness to pay

Demystify how to price your SaaS product in this episode with Dan!

Here are some of the key topics that Dan and Paris discussed in this episode:

• 00:00 Intro

• 02:47 The 4 elements of SaaS packaging

• 06:39 Use value

• 09:37 Exchange (reference) value

• 10:54 The concept of exchange value with Elon Musk

• 12:20 How to price your new category product

• 18:50 Perceived value

• 20:54 Willingness to pay (WTP)

• 24:20 WTP: Direct & indirect questioning

• 28:43 Why, before pricing, you need to talk to your customers

• 30:21 Pricing your SaaS: Free trials vs. Freemium

• 33:41 Why Freemium is a no-no

• 41:28 Should a B2B SaaS company display pricing on its website?

• 45:11 When is it time to raise your prices?

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Resources Mentioned:

1. The Strategy and Tactics of Pricing, a book by Thomas T. Nagle and Georg Müller
2. The Van Westendorp Price Sensitivity Meter (also known as the Price Sensitivity Analysis), a market research technique

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🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. 

Don't miss out on the Marketing Strategy theme of our podcast!

Today's show is sponsored by Dreamhost! If you want to own and control your own work, Dreamhost can help you get started.

It's bad enough if a reader makes an unkind comment toward you, but what do you do when readers attack each other? When it results in some of those readers leaving your community, it's a problem that demands attention! Also: Patreon is offering a new feature: Free Trials! And Brad and Dave disagree on whether you should implement it!

ON THIS WEEK'S SHOW...

• When readers attack — each other
• What comes first — lettering or drawings?
• Patreon Free Trials
• Naming files for eComics

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

You get great rewards when you join the ComicLab Community on Patreon

• $2 — Early access to episodes
• $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.

Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

2:04 - Back to Childhood

2:58 - Grandma as the first mentor

3:59 - Decision to leave Law

5:48 - How did Illana find a mentor

7:04 - Females Only

8:16 - Raising confident women

11:16 - One Aha Story / Getting into Spotify

12:58 -  Non-Quantifiable Results

16:44 - How to be a Good Mentor

18:15 -  Purpose and Audience of the New Book

19:24 - Tough Conversations

21:10 - How to build confidence in Kids / Parents' Mentorship

24:24 - How Smart Companies are saving room for Girls

25:32 - How can young girls find Illana

26:19 - The biggest challenge

27:38 - Former Lawyer/Mentor/Leader getting into space

29:19 - Piece of advice for 6-year-old Nina

31:14 - A greatest piece of advice

32:24 - illana's North Star

Are you considering a workforce management software implementation? Before you dive in headfirst, it's important to understand the benefits of conducting a pilot.

In this episode, we chat with Jake Bates, our resident WFM consultant, about why you need to do a workforce management software pilot. Jake breaks down the difference between a free trial and a pilot, and outlines the stages of a paid pilot and why it's a chargeable service.

We also discuss the importance of reducing risk during a workforce management implementation, and how a pilot can help your company achieve this. You'll learn about the main reason for conducting a pilot and what happens if it's unsuccessful.

Whether you're new to workforce management software or a seasoned pro, this episode has something for everyone. Tune in to learn why a pilot is a crucial step in the implementation process and how it can help you reduce risk and achieve success.

To learn more about workforce management software pilots and their benefits, check out our blog post at https://www.theshopworks.com/blog/workforce-management/why-do-you-need-to-do-a-workforce-management-software-pilot/

The Workforce Management Podcast is delivered to you by ShopWorks Workforce Solutions, provider of cloud-based Workforce Management Software, Time and Attendance Software, Employee Scheduling Software and Labour Demand Forecasting for the modern workforce manager.

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• Try Benchmarks Explorer
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• Subscribe to our newsletter for episode summaries, benchmark data, and more

CallRail is an incredibly data-driven company.

They transparently share performance metrics across the entire team, to foster accountability and ownership. 

By looking at the metrics regularly, they’re never surprised to see a low or high number at the end of the month. And they work together to try and identify negative (or positive) trends when they see them happening in real-time.

In this episode, Jason Rozenblat (VP of Strategic Accounts) shares how CallRail grew Free Trial to Customer Conversion %: the percentage of total users who begin a free trial and end up becoming paid customers.

While they have other metrics they obsess over (namely MRR, ARR, and ARPU), Jason and his team are especially focused on “Free Trial to Customer Conversion %”  because it directly impacts deal size and close rate.

It’s also important, in that it’s a shared metric across the team. Jason works with the Demand Gen team to grow it, and it’s shared by any teams that touch the website because those teams also care about driving traffic and improving website conversion rate. The two go hand in hand.

This includes engineering, product marketing, and customer marketing. So they obsess over this metric as an entire organization.

How they grew it

Jason and his team found a number of things that have contributed to growing this metric.

Changing from monthly to weekly cohorts.

By measuring cohorts weekly rather than monthly, they were able to get much more granular and ask, “what happened this week, that was different than other weeks?”. This helped them spot causes of growth or decline in real-time, as opposed to waiting until the end of the month and looking at a post-mortem. 

They also started tracking cohorts in 5-week intervals (from 2-week intervals). 

Since they have a 2-week free trial, they used to analyze cohorts in 2-week intervals. But they started to realize that there was always a long tail of trials that would close way past the 2-week mark. 

Users would extend their free trials, or come back after a trial had expired in order to enter payment information. 

So by extending the sales cycle, and measuring cohorts in 5-week intervals, they got a clearer picture of what was going on and had better data to make decisions from.

They changed the way they handled lead assignments.

Before, if sales reps were going to be using PTO the following week, they’d be pulled out of rotation to ensure they weren’t assigned any new free trials to manage. But what they didn’t account for was all the free trials that were set to expire on while that rep would be out of office.

So they changed the way they handled lead assignments, to make sure that whenever a free trial expired, it was passed off to a rep who would be in office during that time. They also started to view expired trials as viable leads and focused more on converting them.

They focused on sales training and education.

On top of all of this, they continued training sales reps on how to better handle objects, close deals, etc.

Results

The results they saw were amazing. Some months, they increased their Free Trial to Customer Conversion rate as high as 10 points.

With the traffic and free trial volume, they had at the time, that change alone could add an additional 100-150 customers or $100k of ARR.

And in certain cohorts, they saw trial to conversion rates of 70-80%.

View the full episode here.

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast . 

0:40 You can join my Digital Marketing Mentorship Facebook group here...
https://www.facebook.com/groups/dmmdavegambrill .

1:00 Martech 5000 report of technology tools and options.
https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ .

4:01 My favorite scheduling app is Calendly.
https://www.calendly.com .

8:15 I use Trello for my project management and team communication.
https://www.trello.com .

8:22 How I use Trello to manage this podcast. 
https://youtu.be/z8MDMmDlmgo .

8:42 Workflowy is a good project management app with a super basic user interface.
https://gambrill.com/workflowy .

11:10 Kajabi is my favorite course hosting and all-in-one digital marketing platform. This special link gets you a long trial and a bunch of extra bonuses...
https://gambrill.com/30daykajabi .

Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.
https://gambrill.com/ttt .

Come join the conversation in our communities...

Digital Marketing Mentorship with Dave Gambrill Facebook Group
https://www.facebook.com/groups/dmmdavegambrill .

Digital Marketing Mentorship with Dave Gambrill Telegram Channel
https://gambrill.com/telegramdmm .

And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.
https://www.instagram.com/gambrill/ .

#unleashawesome #freetrial #kajabi #sidehustle #techtools #entrepreneur #success #martech5000 #calendly #mindset #skillset  #davegambrill #digitalmarketing #jmtdna  #trello #toolset  #workflowy #digitalceo #trainer #mentorship #corporatetrainer #onlinecourses  #framework #tryiton #tryit #paradoxofchoice #overwhelm #nike #saucony #couchto5k 

CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

In this episode, we’re discussing the most important parts aspects you need to consider at the moment of starting your business. To help you with this important mission, I invited James P. Friel, an expert in creating systems to help you optimize your company with the least amount of time and effort. 

James P. Friel, has created a whole brand dedicated to help entrepreneurs create and sustain their small businesses using management techniques. After years of working in the corporate world, Friel found his niche that keeps growing every day. 

What causes people to stay stuck at the beginning of their process? James will explain the causes of why most of these starting companies fail to find the right boost and hands us some major clues on how to manage every situation like a pro. 

Tune in and find let’s start this journey into organizational structure and decision making on this new episode of Performance Marketing Podcast. 

Key points discussed:

• Introducing the system’s expert James P. Friel (01:09)
• Responding to the grown necessity to help entrepreneurs set up their businesses (06:17)
• The process behind Jame’s advisory (08:19)
• Documenting your process in order to find the exact kind of help you need (14:32)
• The importance of creating an efficient system to run your company and not make it fully dependent on you (17:50)
• Hire like a boss: how to find the right people for your business (22:28)
• Learn to turn the dismissal process into a positive experience (24:11)
• How key ways to manage your remote team successfully (30:38)

Additional Resources:

• James little black book: http://jameslittleblackbook.com/
• Eric Beer's One Affiliate Offer Challenge: View Now

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric On Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Do you know what it takes to fulfill your vision? If not, don’t worry because in this episode we’ll go through every step you need to take to start working on your goals, including how to stay in the process, building your own team and also, how to help others to fulfill their visions too.

When it comes to starting a new project, a lot of hesitation comes in our way, but it is very important that you stay focused on your strategy and stop procrastinating because if you do, you might not be able to complete what you have proposed.

Do you need help building your online store? You don’t know how to advertise your products? Find the people who can actually help you do these things and have the disposition to learn about what they have to offer, create a business relationship and make sure that you’re adding value into other people’s work.

Tune in for this super insightful and special episode of Performance Marketer Podcast and don’t stop yourself from getting what you’ve always wanted.

Key points discussed:

• Come up with your idea, write it down and stop procrastinating your vision (00:00)
• Develop your strategy, gather the things you need to start working on your vision (02:00)
• Break your plan into little pieces to stop you from feeling overwhelmed (02:59)
• Stay in the process and focus on learning the most you can from others (04:00)
• Don't get down on yourself if you haven't done it yet (04:28)
• Start looking for talented people to make business relationships (05:06)
• Try to help other people that may be struggling to fulfill their vision (06:35)

Additional Resources:

• Stacey & Paul Martino's 14 Day Boost: View Now
• Peng Joon's Million Dollar Ads: View Now
• Eric Beer's One Affiliate Offer Challenge: View Now

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric On Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

What would you do if you were suddenly forced out of your comfort zone? Peng Joon is an entrepreneur who lost his main source of traffic by one simple mistake, ending his entire business in a blink of an eye. Sometimes unfortunate things happen so we can realize how far we were from knowing our true potential.

Ten years ago Peng decided it was time to reinvent himself and that it was a perfect moment to start putting himself out there to share all the strategies and skills needed to monetize what they knew. Now, he dedicates to travel around the world telling his story as he increases his network and builds a strong community.

When you work in the front lines of marketing doing public speaking, webinars or broadcasting your content, there really is no filter to drove you away from the negative comments, nor your detractors. So, in this episode, we are going to teach you the best way to deal with these situations plus how we can actually profit from our haters.

Instead of taking the hard critics, Peng put all his energy to take complex marketing strategies and turned them into simple, easy to digest money-maker lessons. He’s well known for his creative scaling method for building killer Facebook Ads, his video marketing strategies and of course and his selling from stage strategies all these, by the way, you can find in his book Million Dollar Ads.

Tune in to get a chance to listen to all the strategies that Peng puts into his business and learn how to apply them into yours in this new episode of Performance Marketing Podcast

Keynotes discussed:

• A man on the road: Pen Joon shares his view on traveling and meeting other entrepreneurs (01:12)
• The downfall of Tony Sanders and the birth of Peng Joon’s online business (04:07)
• Dealing with negative comments, polarization in marketing and how to profit from your haters (08:45)
• The fundamentals of undertaking any project and start building a larger community (11:43)
• The psychology of Google ads and Facebook ads and the main differences between these two (14:04)
• Applying the feel, felt, found strategy to your business (17:46)

Additional Resources:

• Peng Joon’s Million Dollar Ads: http://bit.ly/pengjoonmilliondollarads
• One Affiliate Offer Challenge: https://oneaffiliateoffer.com/challenge

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric On Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you working towards creating a real impact in this world? Sometimes it takes a really sad event to make us reflect on what’s really important and we decide to reorganize our priorities. In this episode, I talk about how sometimes it is crucial that we take a step back and make ourselves more present and enjoy the moment before its too late.

Today, we’re taking a break a break from the Performance Marketer’s secrets to learn one of the biggest lessons I can give you and it’s about to stop procrastinating your own happiness and going out there to find something that you’re really passionate about and learn everything you need to know about it, invest in knowledge but above all things, invest in yourself and spend more time with your loved ones, cause life is too short and unfortunately we never know how much time we’re going to be around.

Tune in and join me for this meaningful conversation that hopefully makes us understand how important it is to be more present for our friends and family and not to give up on life

Keynotes discussed:

• On losing the focus on what’s really important in life (01:13)
• On finding your way back to joy (02:05)
• On investing in yourself and finding your true passions (03:51)
• On creating a legacy for yourself and helping others (06:38)

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Join The Challenge!

• https://oneaffiliateoffer.com/challenge

Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric On Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Most of the battles that are fought in the affiliate marketing world are related to ethics. Is it possible to build a network with total transparency and get the message from your customers to arrive in the exact way they need to? Today we will cover all these questions with Stacey and Paul Martino, the creators of the 14-day Relationship Boost, who will be joining my performance network to run on a performance basis.

If you’ve been waiting for the right opportunity to join the affiliate marketing world, this episode is an incredible way to learn about the whole procedure from the start, with all the information you need to build your own network, the chance to participate in the 14-day Relationship Boost program next to Paul and Stacey and hopefully, driving costumers to them while you earn money.

Tune in for so much more learning about how to communicate effectively with your clients and partners, driving a successful campaign and more in this new episode of Performance Marketer Podcast.

Key points discussed:

• A breakout that ended up creating a breakthrough, the story of Stacy and Paul (02:03)
• Why working with one only partner? (07:17)
• The skillset needed to boost any relationship (09:42)
• Helping you bridge the gap in all the human relationships in your life (13:43)
• The hunter and the gatherer, a lesson about the breach in human communication (17:00)
• How the 14 days relationship boost program was born (21:57)
• Introducing Stacey and Paul into the affiliate marketing world (27:46)

Additional Resources:

• Stacey and Paul’s official website: https://relationshipdevelopment.org/
• Join the 14-day Boost https://affiliate.pmutracker.com/
• 21-days Performance Challenge: https://performancemarketersecrets.com/go

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric On Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel:  http://bit.ly/ericbeeryt

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you billing your performance-based campaigns correctly? When you work on a performance basis, setting budgets and sending invoices can represent a bit of a challenge if you don’t understand the whole operation behind every single cost-per-lead campaign you put together, but how do you calculate the price of each lead you made?

Stick around cause I’m about to share with you my entire billing process, give you some very specific examples of how I manage the costs of my campaigns according to each client and the different formulas you can use to calculate the conversion rate of your traffic sources and more secrets to build a solid, ethic and profitable plan that helps you to create a strong relationship with your clients.

Join me for this new episode of Performance Marketer podcast and get ready to rock on your business strategies

Keynotes discussed:

• How to bill your clients on a standard cost per lead campaign? (01:28)
• How to calculate the conversion rate of each traffic source? (03:44)
• My true pricing model: creating a strong relationship with your clients (04:43)
• Building a great campaign that excites your clients (07:33)
• The importance of numbers and results when you invest in media (11:00)
• Join the 21-day Performance Marketer challenge (12:17)

Additional Resources:

• 21-days Performance Challenge: https://oneaffiliateoffer.com/challenge

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric On Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

In today’s episode, Eric shares with you his personal insights about how performance marketing actually works and how can you get a dreamed opportunity to make a significant profit along with Russell Brunson. But what are the main strategies you’ll have to know before making any great deal a reality? This brief masterclass of performance marketing and affiliate marketing programs has it all.

If you have been working in marketing and part of your job consists of driving a customer for ClickFunnels then you’ve been working on a performance basis and you probably didn’t know it. People don't realize that they’ve been working on a performance basis and they just miss out on the great opportunities of earning thousands of dollars on commissions, but not anymore and not after listening what Eric has to teach you about building a strong set of strategies to nail the affiliate marketing programs.

Learn how to deliver results and build a win-win relationship with your clients in this new episode of Performance Marketer Podcast

Keynotes discussed:

• The real function of the Performance Marketer (00:51)
• The different mechanisms involved in a Performance Marketer’s service offer (01:49)
• The endless possibilities inside affiliate marketing programs (02:32)
• How do you get someone like Russel Brunson to work for you? (03:14)
• How to know if you are you working on a performance basis? (05:09)
• The numbers that endorse the Rusell Brunson’s deal (06:21)
• The Performance Marketer Secrets (08:54)

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Join The Challenge!

• https://oneaffiliateoffer.com/challenge

Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric On Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

In today’s episode, we are going to take an essential lesson on change - how can we adapt to it and how do we turn a downfall into an opportunity. 

We are going to analyze my own displacement situation step-by-step, so you can identify what are the different strategies you can use rebuild yourself in case something goes wrong.

Losing a client recently made me rethink about my business and all the systems involved in the services I provide for my clients, then, I realized just how important these questions were for me in order to grow as a leader and to reinvent myself when things are down. 

I think that’s a major key to succeed in life, understanding that change is always a good thing and that sometimes external agents will come in your way to test your capacities. Are you up to the challenge?

Tune in if you are interested in learning the keys to reinvent yourself during chaos in this new episode of Performance Marketer Podcast.

Key points discussed:

• Embrace the change and transform your perception on lost (01:16)
• Revisiting every aspect of the rebill program searching for opportunities (05:20)
• The primary rules for the performance marketer (06:06)
• What’s the basic structure involved in a Free Trial program (06:56)
• The mathematics behind rebill programs (08:14)
• This is how you build a profitable strategy for your rebill program (12:08)
• Finding the bright side out of my dismissal situation (14:55)

Additional Resources:

• 21-days Performance Challenge: https://performancemarketersecrets.com/go
• Eric’s website: https://ericbeer.com

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Alli's consulting website
• NomNom — Alli's favorite tool for aggregating customer feedback and user research
• Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
• Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli's talk at MicroConf 2018
• The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin's talk recap from MicroConf 2018
• Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates
• Recommender system (recommendation engine) — a Wikipedia article
• Get Alli's free course on SaaS trial optimization
• Follow Alli on Twitter: @AlliBlum

Today's Sponsor

This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

We all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• ConvertKit — Val's previous place of work
• Matt Ragland — user onboarding specialist at ConvertKit
• Episode 100: Leveling Up with Patrick McKenzie
• Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop
• Litmus Live, Business of Software — some of Val's favorite conferences
• Mixmax, DeepDyve — some of Val's recent email onboarding teardowns (see more here)
• Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial — an article by Nathan Powell at Nusii blog
• Tiny Reminder — Jane's previous SaaS (now acquired by Nusii)
• Episode 64: Making Freemium Work with Bridget Harris
• Val's website
• Download The Dinner Party Strategy, Val's free book on great customer experience
• Follow Val on Twitter: @lovevalgeisler

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Audience Ops — Brian's productized service
• Ops Calendar — Brian's SaaS product we're talking about
• Bootstrapped Web — Brian's podcast with Jordan Gal
• iThemes, Press75, WooThemes — pioneers in the world of WordPress themes
• Big Snow Tiny Conf — Brian's conference with Brad Touesnard
• Restaurant Engine — Brian's previous productized service (now acquired)
• Productize — Brian's course on productized consulting
• Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about
• Episode 64: Making Freemium Work with Bridget Harris
• Tiny Reminder — Jane's SaaS product
• Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk)
• Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast
• Brian's website
• Follow Brian on Twitter: @casjam
• Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar

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Brought to you by Gotoassist Express – Get a 30 day free trial of this great software. Just a reminder – this will be the last “Week in Tech History” produced. Please add “Day in Tech History” to your RSS or iTunes. A new segment will fill this spot shortly. After Apple ‘s release of […]

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Brought to you by Gotoassist Express – Get a 30 day free trial of this great software. For the last year and a half, the Quickcast has been running a podcast every Monday reviewing the past history of Technology. The show has been a fun one, but for the last couple months I felt it […]

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